10 Trends in China’s future customers 2021-2025

In the next five years, digital marketing will develop more rapidly in the aspects of non-contact experience, consumption entertainment, consumer-generated video, and personalized experience. Companies that value customer empathy and digital experience will also be favored by more customers in the future. The protection of customer data security and privacy is becoming important and urgent. […]

10 Trends in China’s future customers 2021-2025

In the next five years, digital marketing will develop more rapidly in the aspects of non-contact experience, consumption entertainment, consumer-generated video, and personalized experience.

Companies that value customer empathy and digital experience will also be favored by more customers in the future. The protection of customer data security and privacy is becoming important and urgent.

Here are the 10 forecasts from IDC on China’s future customers:

1. Digital first

By 2021, 70% of organizations will take the lead in turning to digital through automated operations and contactless experiences, as physical interaction has become a convenience of the past.

2. Empathy

By 2025, enterprises with excellent performance in empathy and security on a large scale will surpass 40% of those without the same ability.

3. entertainment consumption

4. consumer-generated video

By 2025, 50% of China’s fortune 500 enterprises’ investment in the consumer-generated video will verify its impact on enterprise income and customer satisfaction.

5. new environment

In 2021, Chinese customers will spend an additional 25% on working with companies whose digital transformation can quickly and easily adapt to the new business environment.

6. partners

7. organizational control

By 2023, 45% of organizations will use standardized workflow to integrate with enterprise applications to regain control over the stability of user-defined applications, thus improving customer data security and providing an excellent customer experience.

8. social responsibility

By the end of 2023, 80% of the large and medium-sized enterprises will formulate or revise the social responsibility statement, and make their customers recognize it again, so as to promote the development of social undertakings.

9. personalized experience

10. privacy value

By 2024, privacy will be redefined as “data value”, and suppliers will provide customer loyalty service programs to exchange consumer data, with 70% of consumers participating

Top 10 forecast of China digital innovation in 2021-2025

Source : China Internet Watch More