3 Ways Small Businesses Can Provide Comfort to Customers During COVID-19 by @DeborahSweeney

by Deborah Sweeney | Featured Contributor In April, I was able to catch a Salesforce webinar on stories of resilience that was co-hosted by Mark Cuban. During the webinar, a listener wrote in to ask his advice for marketing and messaging during this time. His response was simple and transparent: at this specific moment, small businesses... Read More » The post 3 Ways Small Businesses Can Provide Comfort to Customers During COVID-19 by @DeborahSweeney appeared first on She Owns It.

3 Ways Small Businesses Can Provide Comfort to Customers During COVID-19 by @DeborahSweeney

Photo by Gustavo Fring from Pexels

by  | Featured Contributor

In April, I was able to catch a Salesforce webinar on stories of resilience that was co-hosted by Mark Cuban. During the webinar, a listener wrote in to ask his advice for marketing and messaging during this time. His response was simple and transparent: at this specific moment, small businesses need to connect more than sell.

Behind every sale a small business makes is a customer. Right now, that customer is scared or at least a bit worried about something during COVID-19. Small businesses can provide comfort to their customers that go beyond making a purchase from their storefront. Here are a few ways you can get begin spreading kindness as quickly as today.

Add a handwritten note to orders.

Small business owners are currently working from home and have adjusted their daily routines accordingly to safety/shelter in place structure. As we take the time to make healthy lunches and add meditation to our schedules, how about setting aside 20 minutes to hand write thank you notes?

Put aside 20 minutes daily (if not more) to write physical thank you notes to customers. Not sure what to write? Keep it simple. Write a few sentences thanking them for shopping with you. Talk about how much you love to use the product they purchased or where the inspiration to create it came from. If you’re artistic, add an illustration to the note.

Encourage shoppers to stay connected by including your contact information, including social media handles, website link, and where they may sign up to receive a company newsletter, at the bottom of the card. Customers will be surprised and delighted to see a thoughtful thank you note included with their order.

Engage on social media.

Most individuals spend roughly 90 minutes on social media apps. Our amount of screen time has likely increased significantly during COVID-19. As customers and potential customers scroll through their Instagram and Twitter dashboards, your business has plenty of opportunities at hand for how it may engage and connect on social.

  • Repost content. Share the love by spreading it on your social accounts. Fill Instagram Stories with image reposts from customers excited to receive their new products. Retweet tweets from customers about positive interactions with your business.
  • Respond to comments. Whether these comments are made as a private message or publicly to your social media page, write back in a timely manner to thank customers for their kind words or address any potential issues or concerns.
  • Follow customers. Depending on the platform, follow your loyal customers back. They’ll be thrilled to see their favorite small business follows them!

Take a phone call together.

Many entrepreneurs, including business consultants, PR executives, and real estate professionals, are accustomed to taking calls and meetings with clients. We may not be able to physically meet with customers during this time, but that doesn’t mean we are unable to connect over the phone. Pick up the phone and call clients with whom you have developed a rapport together.

What’s a good icebreaker to open with for this kind of call? Why not start by asking, “How are you doing?” It’s an ordinary question that has an extraordinary impact. Clients, established and brand new alike, are ready to talk. They want to highlight professional and personal aspects of life that are going well, ask for help where they need it, and update you with news on major changes or trends in and out of the industry.

Use this time to have a heartfelt, open conversation. This is one of the greatest opportunities you have to connect on a transparent level. Your kindness and understanding will pay back incredible dividends into the business. Make the time for a long, candid chat. It will pay off in the long term — and is absolutely worth it.

 

Deborah Sweeney is the CEO of MyCorporation.com which provides online legal filing services for entrepreneurs and businesses, startup bundles that include corporation and LLC formation, registered agent services, DBAs, and trademark and copyright filing services. You can find MyCorporation on Twitter at @MyCorporation.

The post 3 Ways Small Businesses Can Provide Comfort to Customers During COVID-19 by @DeborahSweeney appeared first on She Owns It.

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Marketing Advice For Small Businesses During COVID-19

Trying to market your business through the unforeseen circumstances that COVID-19 has presented can feel like an impossible task. Here's some marketing advice designed for small businesses during COVID-19. The post Marketing Advice For Small Businesses During COVID-19 appeared first on Young Upstarts.

Marketing Advice For Small Businesses During COVID-19

Trying to market your business through the unforeseen circumstances that COVID-19 has presented can feel like an impossible task. However, if you want your business to stay afloat, marketing now is more important than ever. If you stop marketing your business, it could dry up, and this will leave you in a pretty sticky situation. 

Below, you’ll find marketing advice designed for small businesses during COVID-19:

Keep Everyone Updated.

Use emails and your social channels to keep everybody updated. Are you still conducting your business online somehow, perhaps with a new web-based product? How are you working towards more hygenic business practices? How are you keeping customers safe? What are your plans for the future? Keeping everybody in the loop will ensure you stay at the forefront of their minds. It’ll also help to strengthen the bonds with your audience. 

You could even by sending out physical postcards letting them know that you can’t wait to see them again – perhaps with a little discount to sweeten the deal. 

Have A Sale.

If you already do business online, a sale might be just the ticket to ensure that people continue to order. Online shopping is one of the only things people can do right now. It’s helping to ease some of their anxieties over the pandemic and helping to pass the time. Could you knock 15-30% off your items, or even some of your items? You may not be able to send out packages right now depending on where you are and what kind of business you are, but letting them know that you will send them out as soon as you are able should suffice. The discount will encourage people not to wait to buy. 

Talk To Your Marketing Team.

If you have a marketing team, or even one person you outsource your marketing to, talk to them to find out what their plans are for your business during the pandemic. This should put your mind at ease so you know they are doing everything they can to keep things afloat. It’ll also help you to get on the same page as them so that there are no conflicts over what you should be doing. If you don’t have an SEO team at the moment, you can speak to somebody like to get advice. Taking care of your marketing all alone can be a huge burden. 

Offer A Delivery Service.

Maybe you’re unable to offer your products or services online. Maybe you’re primarily a local business. You could offer a in your area when people cannot make it to you. For example, many nail salons are putting together nail soak off kits and dropping them off to customers, helping them to keep their nails looking great and healthy until they can make another appointment. Ice cream men are now delivering vegetable boxes. Some supermarkets and smaller stores are putting together entire boxes of food designed to last a few weeks. Use your imagination!

The post Marketing Advice For Small Businesses During COVID-19 appeared first on Young Upstarts.

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