6 Ecommerce Businesses Problems Have and How to Fix Them

This original article was first published here: 6 Ecommerce Businesses Problems Have and How to Fix Them With faster internet speeds and better smartphones, it is easy to understand why e-commerce is growing rapidly. People prefer to shop on their phones and love the convenience that online shopping provides. But even with that being the truth, e-commerce businesses face a lot of problems starting up and keeping the business running. We’re going […] Please visit: Men Style Fashion for more articles like this.

6 Ecommerce Businesses Problems Have and How to Fix Them

This original article was first published here: 6 Ecommerce Businesses Problems Have and How to Fix Them

With faster internet speeds and better smartphones, it is easy to understand why e-commerce is growing rapidly. People prefer to shop on their phones and love the convenience that online shopping provides. But even with that being the truth, e-commerce businesses face a lot of problems starting up and keeping the business running.

We’re going to take a quick look at 6 of these issues and how you can deal with them.

Problem 1: Not Knowing What To Sell

At the beginning of your e-commerce journey, you might be confused as to what you should offer to your customers. This is especially a problem for clothing companies. Even with intense customer research, this decision does not come easy.

But if you want to test out ideas, there is an easy way to find out what customers like. All you have to do is set up an integration with a print on demand service. The print on demand service takes care of manufacturing, shipping, and fulfilment so that you can focus on what matters. You can start with t-shirt printing online and then graduate to other items that you eventually want to offer, like leggings or jeans.

The print on demand model works well because you don’t have to stock inventory or be responsible for the acquisition of supplies, find a manufacturer or figure out the delivery logistics, which is time-consuming and expensive.

Problem 2: Not Offering Discounts

While it seems counterintuitive to generating revenue, customer acquisition, in the beginning, depends on the pricing. 71% of people believe they will get a better price online than in a physical store.

With that information, you have to figure out pricing that is lower than what a customer might pay for it in a store and also include additional discounts to lower your customer acquisition costs. Typically, this is possible since e-commerce businesses do not have to worry about having storefronts and the enormous costs that come along with it, but it can be a tricky thing to figure out when you’re just getting started.

Problem 3: Not Being Able to Attract The Right Customer

For a new brand, this is a massive problem. Your ideal customers are out there, but they just don’t know that you exist. Focus on the customer personas that you think will purchase from you and start distributing your content and product on those channels. This includes leveraging a comprehensive digital marketing strategy so that you can generate brand awareness and keep users engaged.

Problem 4: Not Attracting Good Quality Leads

If you are in a popular category or you offer a free trial, you might notice that you’re not getting a lot of traffic, or you may be getting hits, but it is not the right kind. First, focus on improving your content. Content is king. If you provide value to the user, you will be found, and it also helps nurture leads. If you haven’t been collecting reviews, start doing that since reviews help other customers make decisions.

If you are offering free trials and notice people abusing it, switch to an opt-out free trial wherein you ask for credit card details or offer a paid trial.

This will eliminate people that are not serious about your product or service or don’t have the intention to purchase.

 

Problem 5: Not Seeing Enough Conversions

Most B2B companies are sales-led. This means that the sales team does outbound or has to perform demos for prospects. This is an incredibly time-intensive and expensive process. This is also not a scalable process for growth. Instead of being sales-led, you might want to make the shift to becoming a product-led company. In this growth model, your product speaks for itself, and you create self-serve pricing tiers that do not require sales teams to intervene unless necessary.

If you serve enterprises, consider offering a free trial or a usage-based trial where they can experience the product before they buy it.

If this is done right, the leads that eventually make their way to sales will be of high quality since they have had a chance to try the product. This also helps grow the self-serve model quickly and in a scalable manner.

Problem 6: Not Being Able To Retain Customers

If you have trouble with customer retention, there are three possible reasons for this. One is that your support isn’t as effective as it should be. This includes customer support teams and help articles that live on your online help desk. Two, your product is not living up to their expectations.

Or three, you are not communicating new updates to your customers. To tackle these issues, you must have a holistic view of the customer journey. If a customer churns, ask them why and figure out where the problem lies. Make support more accessible and improve the quality of your help articles by including videos.

If your product needs improvement, invest in a product team that can work with marketing and engineering to help users get the features they need. And finally, make sure you leverage content throughout your funnel and communicate important updates to your customer.

All in all

These are some of the common problems e-commerce businesses have and some possible solutions. Having a community around you when you run into issues can really help to overcome them quickly.

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Travel Essentials For The Summer

This original article was first published here: Travel Essentials For The Summer Summer is just around the corner and you are longing for holidays. It has been a tough year and you can’t wait to lie on a beach or by a swimming pool with a cold beer in your hand. You can already feel the warmth of the sun on your skin, but you suddenly remember […] Please visit: Men Style Fashion for more articles like this.

Travel Essentials For The Summer

This original article was first published here: Travel Essentials For The Summer

Summer is just around the corner and you are longing for holidays. It has been a tough year and you can’t wait to lie on a beach or by a swimming pool with a cold beer in your hand. You can already feel the warmth of the sun on your skin, but you suddenly remember that you are unprepared and that your wardrobe is full of winter clothes. We can help you make a list of the essential items you will need if you want to make the most of your next summer getaway.

Swimsuit

Unless you are planning a hiking trip to the mountains, the first thing you should put in your suitcase is a swimsuit. It would be good to have one made of quality fabric, because otherwise, you might feel rather uncomfortable at the end of a long day. Better still if it is water repellent, as it would provide further protection from outside moisture. If you want a perfect fit, you will appreciate an adjustable waistband as well. Depending on your taste, our suggestion would be to choose either a gradient print design or a colourful style with a playful pattern. They have a very good selection at Oakley, which also includes modern boardshorts adequate for surfing. You won’t be spending much if you take advantage of this fantastic Oakley discount code.

Sandals or Flip-Flops

Whether you are more of a beach or of a swimming pool type of person, during holidays you are likely to wear shoes mainly for dinner (if at all!) and you will be spending most of your days either in sandals or flip flops. Even if you enjoy walking barefoot, you will still need to protect your feet from burning sand or hot concrete. You could get hold of a stylish pair of sandals or slides that have a soft midsole and a durable outsole. It may seem like irrelevant information, but it is actually essential if you are wearing them ten hours a day. Your feet will be grateful if you choose a quality product with an ergonomic footbed.

sandal

Hat

Sunlight exposure can be revitalising initially, but it can turn into a nasty experience if you spend too many hours resting and baking in the sun. Wearing sunscreen is not enough and you should bring a hat with you. Ideally, it should have a curved brim to protect it from the sun rays. If you like an extra touch of ventilation, you could choose either a hat that has sewn eyelets or one that is made of cotton fabric and mesh. Pick the colour that matches your personality: black is fairly standard, white is safe and neutral, whereas orange is for the bold ones who like a bit of attention. Perhaps you could buy a branded one with a cool logo on the front.

hat

Lots of T-Shirts

When travelling during summer, please don’t underestimate the number of t-shirts you will need. It’s not an exaggeration to say that you should have tons of them in your backpack. Perspiration can really be an issue on hot days, and when you go to the club at night you won’t want to wear the same t-shirt you had on all day. Take with you a combination of t-shirts in different styles. Soft sporty tees will be perfect for your daytime activities, whilst a more classic look would be better for the aperitif time. A suitable example would be a stripy t-shirt with a ribbed crewneck collar.

tshirt

A Pair of Sunglasses

Last but not the least, sunglasses are fundamental. They are very useful and, above all, they will give you the chance to indulge in your personal style. If you are looking for some advice, sunglasses with black lenses and hand-painted frames can be quite slick. If instead, you are looking for something shinier, ruby lenses will make you stand out in the crowd. It might be a good idea to buy a pair with innovative lens technologybecause it would help you see details more clearly.

If this summer you desperately want to go to a beach, but you are still wary about leaving the country, here is a list of the best beaches in the UK. It is edited by the travel magazine Condé Nast Traveller, so you can be sure that they know what they are writing about. Beautiful sandy stretches are waiting for you.

Pair of Sunglasses

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