6 tips to help you maintain your online presence post-pandemic

Originally written by Anna Jordan on Small Business So many small businesses have moved online over the pandemic. Now that restrictions have eased, business owners may be wondering how they’re going to maintain the momentum they’ve built online during lockdown. In the fourth and final GoDaddy virtual event, former track and field Olympian, Goldie Sayers, joined the team to discuss how having a 6 tips to help you maintain your online presence post-pandemic

6 tips to help you maintain your online presence post-pandemic

Originally written by Anna Jordan on Small Business

So many small businesses have moved online over the pandemic. Now that restrictions have eased, business owners may be wondering how they’re going to maintain the momentum they’ve built online during lockdown.

In the fourth and final GoDaddy virtual event, former track and field Olympian, Goldie Sayers, joined the team to discuss how having a strong online presence helps her run her property investment and executive coaching businesses.

Watch Back to Business Masterclass 4: Maintaining your online presence post pandemic below.

GoDaddy content manager, Frankie Palatt, also hosts a panel discussion with:

  • Lucy Stone, founder and director of Meditation Rocks
  • Sara West, creative director of Tall Tales Mysteries

Here are some of the tips that Stone, West and Sayers had to share.

Choose the right social platforms

Social media has been a business essential for communicating with customers during Covid-19. However, there is a temptation to maximise your reach by being on every platform. You’re better off choosing the platform where your audience – target or existing – is. The best way to find out is through market research and experimenting with how your content plays out on different platforms.

Stone says that she regularly reviews performance by looking at how many opens her newsletters get and engagement on social media posts.

Demographics are key but Stone also advises looking for psychographics. “What do your audience have in common?” she said.

Produce valuable content

Content is central to attracting customers, while knowing what people are searching for and consuming will guide you in creating your content.

Stone started doing a live meditation every day during lockdown which evolved into Meditation Rocks. As she offered so much content for free, it became tricky to create content she could charge for. She decided to create a blog to dispel myths around meditation.

There’s also value in resharing your previous content and sharing content from others if it’s relevant to your audience. Whichever content you use, Stone advised business owners to keep it short. “Bulletpoints are great, images bring content to life,” she said.

West added that video is really popular. “Go with the new features on social media,” she said. She discovered Reels on Instagram, which have been ‘phenomenal’. On that note, learn what the algorithms are on the platforms you use. Reels are favoured on Instagram’s algorithm. Stone said that on LinkedIn, you’re better off writing a short post and putting a link in the first comment. Finally, reply to people who comment. Not only does this show followers and potential customers that you take the time to hear their comments and concerns, attracting comments boosts your standing with social media algorithms.

Both businesses on the panel had different streams to their businesses divided between members, non-members and corporate packages. “Every weekday we post puzzles,” said West. “Members get free content – mini puzzles each week. It takes more work for me, but it builds engagement and gives something back to community who buy tickets.”

It can help to think laterally here. West created a club for regular guest detectives to get together and chat. It was valuable to them because they live too far away and/or have young children and they can’t get to physical shows.

Stand out in competitive marketplace

Your content and your whole brand must stand out in what can be a hugely competitive marketplace.

“People buy from people,” said Stone, who has many customers who are mums like herself. “Be true to who you are. Be brave and be different,” she added.

Once you’ve got your authentic and brave branding set, make sure that your website and social media mirror each to make yourself easily recognisable. West spoke of her experiences of bringing on an employee to do social media management without explaining the brand colours and font. “If you bring someone on to do social media, make sure you explain your branding properly,” she said. Her advice is to get recommendations from your network and take a look at work on sites that your candidates have worked on previously.

Things needn’t get jumbled if you run multiple business. Stone has another two businesses alongside Meditation Rocks. “Use different tones of voice for different businesses,” she said. This is especially important when you’re cross-promoting businesses.

Make regular updates and manage your time

For a lot of business owners, the greater concern is fitting it all into an incredibly busy schedule. “Make what you do work hard for you – if you create a blog post, post it on social and reschedule a revisit of the blog post in a months’ time,” said Stone.

West is also in favour of getting more out of content by using it multiple times. “Club members get mini mysteries first, but then it’ll be available to non-members,” she said.

They both agree that tools to help you streamline processes like social media scheduling are valuable. It’s also wise to block similar tasks together.

Convert visitors into customers

Making it easy to find you and purchase from you is key.

Easy website navigation leads to easy payment. “Initially we had too many clicks to make a payment,” said West. Remember to optimise your keywords regularly based on what people are searching for on search engines and Google.

Regular content is central to building a loyal following who are more likely to become customers.

“Constantly drip-feed stuff into people’s consciousness so that when they decide to do the service, they come to you,” said Sayers. “Consistent efforts build up over a long period of time. While you might not get that custom right now, you might potentially get it in future.”

Having a newsletter is another method of drip-feeding which can turn visitors into customers. Stone gives newsletter subscribers discount codes if they sign up.

Plan for the longer term

Long-term planning gives you measurable goals to work towards.

West said that Tall Tales Mysteries will carry on doing online shows once a month, with more set up in winter when it’s colder. She also said that team building will continue for businesses with remote teams who have become a new market.

Get extra help with your website by visiting GoDaddy UK.

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6 tips to help you maintain your online presence post-pandemic

Source : UK Small Businesses More   

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3 Ways to Generate Web Traffic Without AdWords and Social Media

Web traffic is the most valuable commodity in the world of e-commerce. If your website generates traffic, you’ll earn money – generally, it’s that simple. Read more: 3 Ways to Generate Web Traffic Without AdWords and Social Media

3 Ways to Generate Web Traffic Without AdWords and Social Media

Web traffic is the most valuable commodity in the world of e-commerce. If your website generates traffic, you’ll earn money – generally, it’s that simple.

When you’ve just launched a new e-commerce site, though, it’s highly unlikely that the site will generate substantial traffic right off the bat. Getting your site to the point where it receives consistent traffic every day is a process that can potentially take months.

So, what can you do to start generating traffic and help your website earn income as quickly as possible? Most how-to guides for e-commerce will tell you that you need to spend money to make money. The experts will say that you need to jump on Google AdWords and start bidding on keywords, and they’ll say that you need to start promoting your content on social media. Together, those two strategies can drive substantial traffic to your site.

There are two problems, however, with paying to drive traffic to your e-commerce site. The first problem is the enormous number of companies competing for that same traffic. With so much competition, you could end up paying so much for traffic that making a sale actually causes you to lose money.

The second problem is that, in some industries, you can’t bid for traffic on Google or promote your content on social media. Websites in the vaping industry – like Simply E Liquid – deal with that problem. So, whether you’re in an industry that prevents you from bidding on traffic – or you simply don’t want to bid on traffic because you don’t think it would be profitable – this guide is going to help. Use these three techniques to bring traffic to your e-commerce site without using AdWords or social media.

Start a Blog and Launch a Content Marketing Campaign

If you’ve spent any time reading about online marketing, you already know how useful it can be to have a blog. If you post regularly, your site’s blog will eventually hold a huge volume of text – and text is still the primary tool that Google uses to understand what your website is about and decide what keywords you should rank for.

The problem, though, is that most new e-commerce site owners use their blogs in entirely the wrong way. When you start blogging, you’re going to naturally look for ways to link your blog to the commercial areas of your site. When your website is new, though, you’re going to have trouble ranking well on Google for commercial terms. That’s because your competitors are better established than you, and they’re all trying to rank for those same terms.

Many of your competitors, however, are ignoring non-commercial search terms – and that gives you an opportunity.

When writing blog posts for a new e-commerce site, focus on evergreen informational topics that generate consistent search traffic. Concentrate on providing real information and value with every article you write. Don’t worry about writing sales-oriented articles until later. Eventually, your articles will begin to rank for a variety of search terms, and your site will begin to generate consistent traffic. Sales will come naturally out of that traffic, even if your blog posts don’t focus on commercial topics.

Form Relationships to Earn Links and Raise Awareness

The next most common piece of advice that you’ve probably seen when reading about online marketing is that you need to get people talking about your business. Mentions of your brand will build awareness, and awareness leads to web traffic. What no one ever tells you, though, is how to actually do that.

The way to build awareness about your company is by building relationships with influencers and thought leaders in your field. Look for product reviewers, social media personalities and bloggers who write about your industry. Get in touch with them and strike up a conversation. Ask if they’re willing to mention your business to their readers – or ask if they’d like to receive a few products for a review. Ask if there’s anything that you can do for them in return.

There are many different ways for website owners to help each other out, and that’s how relationships are built. Every relationship is an opportunity for you to increase awareness of your business and connect with people interested in your industry. Relationships can also help your website gain inbound links, and high-quality links can help your site rank well on Google for more competitive terms. Sometimes, it really is as simple as saying “hello” and seeing where things go from there.

Bring Potential Customers to Your Site With Targeted Advertising

Some people have a fairly short-sighted view of online advertising and essentially see Google and Facebook as the only two places where it’s worthwhile to spend money. While those are certainly two very good advertising venues, they’re also extremely expensive because of the massive number of users that your advertisements can potentially reach. There are plenty of other advertising opportunities. While those opportunities may not allow you to reach quite as many people, they’re also less expensive and can potentially be much more profitable.

Regardless of the industry in which you do business, one of the most effective ways to advertise is by looking for websites whose audiences are likely to be interested in what you’re offering. One of the greatest things about the Internet is that it’s easy for anyone to read about the things that interest them and to discuss those topics with like-minded individuals – no matter how obscure their interests may be.

No matter what industry you’re in, it’s likely that you can find several related blogs and at least one industry-specific forum. It’s also very likely that anyone who spends time on those websites already spends money on products similar to yours and would be interested in hearing about what you’re offering. Blogs and forums sell advertising space to generate revenue, and you’ll probably find that purchasing ad placements on those sites will cost significantly less than what you’d spend bidding on keywords on Google or promoting your posts to disinterested Facebook users. It’s always worthwhile to go where your potential customers are, so purchasing ad space on websites related to your business will often deliver a great return on your investment.

Read more:
3 Ways to Generate Web Traffic Without AdWords and Social Media

Source : Business Matters More   

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