Alaska Airlines Files To Codeshare With American Airlines On Shanghai Flights

Alaska Airlines has filed with the United States Department of Transportation (DOT) to codeshare with American Airlines on…

Alaska Airlines Files To Codeshare With American Airlines On Shanghai Flights

Alaska Airlines has filed with the United States Department of Transportation (DOT) to codeshare with American Airlines on flights between Seattle and Shanghai. American and Alaska are moving forward with their plans on a West Coast International Alliance, and this codeshare will be an important part of both airlines’ plans.

Alaska Airlines has filed to codeshare with American Airlines on the latter’s Seattle to Shanghai route. Photo: Vincenzo Pace | Simple Flying

Alaska Airlines files for a codeshare

Alaska Airlines has requested permission from the DOT to codeshare with American Airlines on flights between Seattle and China. Alaska will place its “AS” code on American’s scheduled flights between the two cities.

According to the filing, Alaska Airlines wants to start the advertisement and sale of flights as soon as possible. The airline needs permission from the DOT.

This filing is mostly procedural. It is likely to be approved as the codeshare relationship is what is making the flight possible. Without the codeshare, American may not fly this route. In addition, Alaska Airlines already codeshares with American on an extensive array of domestic and international routes.

American Airlines and Alaska Airlines are close partners. Photo: Getty Images

The flight between Seattle and Shanghai

In summer 2020, American Airlines announced an “international reset” of its route network. Using the crisis to reevaluate its network, American Airlines decided to shake up its transatlantic flying.

Instead of flying from Los Angeles International Airport (LAX) to Shanghai Pudong International Airport (PVG), American sought approval to move that flight over to launch service from Seattle-Tacoma International Airport (SEA) to PVG to support its partnership with Alaska Airlines.

AA B777
American planned to fly the route using a Boeing 777-200ER. Photo: Vincenzo Pace | Simple Flying

American Airlines has yet to announce the route. First and foremost, China remains closed for most international visitors. Plus, Seattle to Shanghai is mostly a business market. With business travel returning slowly, this route will come only after China allows more travel and corporate customers resume travel.

Why American and Alaska want to partner on this flight

world alliance at the end of March. American Airlines is a founding member of that alliance. The two airlines are, thus, seeking to partner closely.

American Airlines lacks a Pacific Northwest hub and has a weaker West Coast presence. Alaska Airlines is very strong there and helps complement American’s network.

The US and China have deep business relationships. Seattle-area companies will need to resume travel to China one day. To cater to those travelers and appeal to corporate customers, American and Alaska want to partner on flights to destinations where customers need to go.

Alaska Boeing 737
With this codeshare, Alaska can have a better chance at scoring more corporate travelers. Photo: Vincenzo Pace | Simple Flying

The West Coast International Alliance

When world alliance, it joined with American to announce a new West Coast International Alliance. The alliance focused on codeshares.

Alaska Airlines has no widebodies and does not fly long-haul routes. American Airlines does. American Airlines access the domestic network on Alaska Airlines while it operates long-haul flights in partnership with Alaska.

American Airbus A321neo
Alaska Airlines is likely to receive approval for the codeshare. Photo: Vincenzo Pace | Simple Flying

Alaska Airlines hub in Seattle also provides more feed than Los Angeles. Alaska is comparatively larger in Seattle than American’s position in Los Angeles, giving American a much better transpacific hub.

In the filing, Alaska Airlines detailed the benefits of a codeshare on this flight. The airline touted the ability to provide connections in Seattle to feed American’s Shanghai flights. In addition, it would also provide more opportunities for more customers to fly a one-stop itinerary to China.

Are you glad to see Alaska and American move forward with their West Coast Alliance? Would you fly to China via this codeshare route? Let us know in the comments!

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Could Australia’s Next Airline Be Called ‘brad’?

It has been a while since Australia last saw a new airline started from scratch. OzJet rose and…

Could Australia’s Next Airline Be Called ‘brad’?

It has been a while since Australia last saw a new airline started from scratch. OzJet rose and fell over the 2005/06 summer. Tigerair had a better run, flying from 2007 until 2020. Starting an airline is a tricky and costly business but the smell of aviation fuel keeps pulling the would-be airline moguls in.

Is Australia about to get another domestic airline? Photo: Getty Images

And recent memories of 2020 and an almost ruined airline industry haven’t stopped another airline industry insider from deciding he’d like to have a crack at Australia’s competitive domestic aviation market.

Choose from brad basic, brad plus, or brad class on brad

The story of Australia’s newest startup airline was first reported by The Australian newspaper’s Robyn Ironside on Monday. According to the report, a Perth-based former pilot named Brad Coombe is behind the would-be airline. Mr. Coombe wants to fund the launch via crowdfunding and keeping things simple, he plans to name the airline after himself – brad.

Brad Coombe told The Australian he’s eyeing a fleet of narrowbody twin-engine jets to scoot around Australia, saying Australians are over the status quo.

“We think it is time for a change,” Mr. Coombe said. “brad will be the answer to easy and affordable three-class travel in Australia.”

Mr Coombe also intends to name the three cabin classes after himself – brad basic, brad plus, and brad class – cabin class names that should disturb every girl who has ever had a vaguely unsatisfactory relationship with a man named Brad.

The challenge for Brad Coombe and his new airline is to stand out from the pack. Photo: Getty Images

brad crowdfunding its way to an air operator’s certificate and its first plane

Many aviation experts query whether Australia can support the existing carriers offering narrowbody twin-engine domestic jet services, let alone another player. But Brad Coombe argues now is a good time to start an airline. His timeline to be in the air is 12 to 18 months.

Between now and then, there are a few issues to sort – such as regulatory approval, licenses, aircraft, employees, funding, and so forth. Initially, Mr Coombe aims to raise funds via crowdfunding, imitating airlines elsewhere they have ventured down that path. He needs to raise around US$2.25 million to secure the all-important air operator’s certificate and lease one plane. So far, crowdfunding has raised around US$1940. But this week’s burst of publicity may help things along.

While Mr Coombe is setting himself an ambitious timeline and has several hurdles to overcome before anyone buckles up in brad basic, his crowdfunding strategy isn’t a new one in the industry.

brad still has a few issues to sort out before it gets in the air. Photo: Getty Images

Crowdfunding an airline a tall order

One of the best-known previous crowdfunding cases is Switzerland’s FlyBair. In 2019, the would-be virtual airline based in Bern targeted raising US$one million via crowdfunding. A few years earlier, UK startup flypop turned to crowdfunding to raise around $7 million with a view to flying between the UK and India. Airports have also targeted crowdfunding in order to lure airlines back.

Cashed up and sophisticated airline investors do not usually take a punt on would-be airlines via the crowdfunding route. They prefer more tried and true methods, like buying convertible bonds or taking equity stakes.

But if the startup airline fills a market niche rather than just replicates what other airlines are doing, and targets its marketing well, crowdfunding can have a half-decent chance of working. FlyBair was put together by Bern Airport as a way of restoring air services to the Swiss town. The crowdfunding campaign was supported by local accommodation houses, tourist operators, and private individuals because FlyBair would reopen transport links and bring people to the town. There was a clearly discernable benefit and dollar value for Bern locals in FlyBair getting up and running.

But if Mr Coombes want to replicate that success with brad, he’s going to have to pitch a pretty unique product offering. Offering low fares and decent service isn’t new. Local carriers Rex, Jetstar, Qantas, and Virgin Australia can all manage that when they try. Running a few leased Boeings or Airbus aircraft between Australia’s capital cities isn’t going to revolutionize the airline industry or excite the traveling public much.

To get his money and then his namesake airline into the air, Brad Coombes will need to think outside the box. Good start with the name.

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