Apple iPhone 13 Demo Provides More Info on What to Actually Expect

Apple has shared a detailed video that goes over all of the main features of the four new versions of the iPhone 13 announced earlier this week. It’s not only helpful but also provides a closer look at some of the promised features. Apple is rarely active on social media other than instances to promote […]

Apple iPhone 13 Demo Provides More Info on What to Actually Expect

Apple has shared a detailed video that goes over all of the main features of the four new versions of the iPhone 13 announced earlier this week. It’s not only helpful but also provides a closer look at some of the promised features.

Apple is rarely active on social media other than instances to promote products or services. In this case, the video is a guided tour of the iPhone 13 series. The video is broken into several chapters and is objectively one of the better ways the company has shown the differences among its product line in a way that’s easy for the average consumer to understand.

What it also does is show new clips of the features that are coming to the iPhone 13 devices, and may actually give a more realistic expectation of what those features will do than what was seen in the company’s live stream. Apple is famous for showing outstanding performance on stage and while its products are undoubtedly popular, some features do need to have expectations tempered.

For example, the video spends a minute and a half showing how to use the new Cinematic Mode and what it looks like in practice. To recap, Cinematic Mode is akin to a digital version of rack focusing. Rack focusing refers to shifting focus in a frame to draw the viewer’s eyes to different locations in a way that aids storytelling. This usually requires physical control of the lens, but Apple has added the ability to do this by using artificial intelligence that evaluates a scene in real-time. When a subject is about to enter the frame, the iPhone can sense that and move focus to them. When someone looks away from the camera, the iPhone will shift focus.

The demonstration starts at 1:30 in the video above and reveals the technology behind the feature, which looks like an implementation of the artificial Portrait mode bokeh in video.

A sliver of the brick wall behind the main subject is visibly in focus still as the iPhone software creates artificial bokeh.

When watched carefully, areas around the foreground subject’s head are a bit fuzzy with how they have been rendered to create a natural-looking bokeh, and the brick wall behind the actor is actually a bit in sharp focus around his face in a way that shows how Apple’s artificial intelligence works and, arguably, could still be improved.

The addition of this feature into video is still impressive, even if it’s not perfect. The videos that were shown during the Apple presentation (below) were cleaner, which might be due to the more advanced camera systems available on the iPhone 13 Pro. Eagle-eyed viewers might still see some of the effects of the software, but it’s more subtle. Until the smartphone series lands in the hands of reviewers though, this is all speculation.

The rest of the video demonstrates other features like low light performance, water resistance, battery life, the addition of Photographic Styles, macro photography, and the new telephoto zoom capabilities of the iPhone 13 Pro and Pro Max.

Pre-orders for the iPhone 13 Pro and Pro Max as well as the iPhone 13 and 13 mini smartphones starts today and devices will begin shipping on September 24.

Source : Peta Pixel More   

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Photographers to Follow on Instagram: September 17, 2021

Every day, the PetaPixel Instagram account is sharing excellent photography from our readers and those who inspire us. Here is a look at some of our recent favorite posts and the photographers behind the lens. Our @PetaPixel Instagram page has been posting all the great work that finds its way in front of our eyes. […]

Photographers to Follow on Instagram: September 17, 2021

Every day, Instagram account is sharing excellent photography from our readers and those who inspire us. Here is a look at some of our recent favorite posts and the photographers behind the lens.

Our @PetaPixel Instagram page has been posting all the great work that finds its way in front of our eyes. Want to see your photos shared on our account? First, you’ll want to follow us. Then use the #petapixel hashtag in your posts to join our Instagram community of photographers. These steps let us easily find what to share.

Below, we recognize a selection of talented photographers who recently had their work featured on @PetaPixel. Keep posting your images with #petapixel and you could find yourself here next week.


Carim Jost, found on Instagram as @carim_jost, is a 37-year-old amateur photographer based in Switzerland. Jost has a passion for wilderness and adventure and loves sharing the beauty of the mountains as a means of protecting them.


Dominik Zagarovsky is a fashion and portrait photographer based in Cologne, Germany whose work can be seen on Instagram at @dominikzky. “Mostly I shoot people that are not models and not in some kind of creative industry,” Zagarovsky told PetaPixel. “My goal is creating a connection with them, which makes them feel like being in front of the camera is the most normal thing in the world.”


Matt Kenneally, or @matt_kenneally on Instagram, is a London-based photographer that specializes in time-slices. These time-slices show the passage of time in a single image and take hours to capture all the frames needed.


Kevin Kielty, whose main Instagram account is @shakes11, is an amateur photographer living in Southern California. “I focus mainly on surfing photos and wildlife/animals,” Kielty told PetaPixel through email. “And am hoping to move professionally into either field.”

For this particular photo that’s sure to put a smile on your face, he used the Nikon D500 and Nikkor 200-500mm lens. Keilty said it was shot at a spot called The Wedge in Newport Beach, California “on a day when the waves were breaking 15-20 feet.”


Alan Shapiro, known as @alanshapiro515 on Instagram, is a multi-talented photographer who said that he still can’t decide whether he prefers portraiture, food, still life, or macro. Any which way, photography for Shapiro came as a stress-relieving hobby and he “turned it into a joy-filled second career.”


Be sure to follow us on Instagram to see more work from photographers like you and tag photos with #petapixel for them to be considered for a feature.


Image credits: All photographs used with the permission of their respective photographers.

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