China online advertising market down 20% in Q1 2020 (Updated)

Due to the impact of the epidemic, China online advertising market could no longer continue its steady growth trend in Q1 2020. Newsfeed has become a primary channel for online advertisers, driven by strong short video growth. In the overall advertising market in China, education sector saw the strongest growth in Q1 while FMCG, Apparel, […]

China online advertising market down 20% in Q1 2020 (Updated)

Due to the impact of the epidemic, China online advertising market could no longer continue its steady growth trend in Q1 2020. Newsfeed has become a primary channel for online advertisers, driven by strong short video growth.

In the overall advertising market in China, education sector saw the strongest growth in Q1 while FMCG, Apparel, Automotive suffered most. See the breakdown below (January to March 2020):

China online advertising market in Q1 2020 decreased by almost 20% YoY ...

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Source : China Internet Watch More