China’s mobile search market overview 2020

The number of mobile search users grew to 705 million in 2019 in China, according to a Chinese research company iiMedia. Baidu has the largest market share reaching over 70% mobile users in China, followed by Shenma and Sogou. The actual spending on search advertisements in China was 1.13 times higher than the budget. Over […]

China’s mobile search market overview 2020

The number of mobile search users grew to 705 million in 2019 in China, according to a Chinese research company iiMedia.

Baidu has the largest market share reaching over 70% mobile users in China, followed by Shenma and Sogou.

The actual spending on search advertisements in China was 1.13 times higher than the budget. Over 40% of advertisers spent over 50,000 yuan on search engine ads in 2019.

Close to 30% of China's mobile search users often searched for products on search ...

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Source : China Internet Watch More