Common Objective raises over £350k to support fashion industry in wake of Covid-19

Common Objective (CO), the pioneering tech solution for the sustainable fashion industry, has successfully achieved its target raise on Crowdcube, and is now in overfunding.  Read more: Common Objective raises over £350k to support fashion industry in wake of Covid-19

Common Objective raises over £350k to support fashion industry in wake of Covid-19

Common Objective (CO), the pioneering tech solution for the sustainable fashion industry, has successfully achieved its target raise on Crowdcube, and is now in overfunding. 

Over 250 investors have already backed CO through it’s Crowdcube investment round, including industry  leaders such as  Roland Mouret, Harold Tillman CBE, Komodo, Thought Clothing, Rattha Group, and PDS Multinational.

The CO platform unites over 30,000 fashion industry members and users from leading brands such as Vivienne Westwood, M&S, Nike, ASOS, Burberry, H&M, alongside thousands of other influential brands, suppliers, and SME’s.  

The site matches professionals and buyers with suppliers, information and experts, to support successful, sustainable business 
 
In the last 8 weeks, Covid -19 has changed the face of the fashion industry. In Bangladesh alone, over $2.8 billion of apparel orders have been cancelled – affecting up to 4.1 million workers. Thousands of suppliers to the fashion industry urgently need to rebuild their customer base, with the livelihoods of millions of people in fashion industry supply chains at stake. With trade events cancelled to the end of the year, suppliers have no choice but to seek buyers online.
 
CO, which has recently been acknowledged as one of the top 50 global tech start-ups powering the new retail world, offers the fashion industry a solution through its unique online platform and matching and weighting technology. More sustainable and ethical businesses gain higher search rankings on the site, creating a race to the top, in which best practice is rewarded.

Tamsin Lejeune, CEO and Founder, Common Objective said:“For the team and leadership at CO, this crisis has motivated us to redouble our efforts. Our mission has always been to create a platform through which great business is done – business that maximises benefits to people and minimises impact on the environment, from one end of the supply chain to the other. Fashion business, done well, is transformative, creating inspiring products and sustainable, fulfilling jobs, grounded in fair practices between buyers and suppliers.” 

Read more:
Common Objective raises over £350k to support fashion industry in wake of Covid-19

Source : Business Matters More   

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Five easy hacks to ensure Google is supporting your covid comeback

Chris Harman is director and founder of Parent design agency. Working with global clients who are utilising the lockdown time to tie up loose design ends and adjust their product offering for whatever the new ‘normal’ may be. Read more: Five easy hacks to ensure Google is supporting your covid comeback

Five easy hacks to ensure Google is supporting your covid comeback

Chris Harman is director and founder of Parent design agency. Working with global clients who are utilising the lockdown time to tie up loose design ends and adjust their product offering for whatever the new ‘normal’ may be.

Chris took 30 minutes to chat to Business Matters about what every SME’s can be checking and doing right now to maximise their success online for when everything gets going again.

Staying at the forefront of your customer’s minds is paramount to your ongoing survival. Instead of going quiet, follow Chris’ five essential hacks that you can do right now to ensure that your business is first in people’s minds when they’re ready to spend again.

Potential quote: It’s time to work ON your business rather than IN it.

Essential first task: Update your Google ‘my business’ page

Keeping your  updated is important, really easy to do, and helps people find you. Google will love you for updating it.

Create valuable content

Bla, bla… No, not another ‘how to work from home’ article! No, you know that blog you always promised yourself you’d write? Now’s the time, but if you’re stuck for ideas Chris has compiled a list of  to get you started. That’s one a week for… a long time.

Ask for a review

Search engine’s love reviews and so do your potential customers. Write a carefully worded email asking current and previous clients to give your company a quick review. Make it super easy for them by providing a link they can click to go straight  there.

Update your social profiles

Content’s one thing, but if your profile’s linking to the wrong site or the description’s out of date, you’ve just lost that lead you generated by writing that staggeringly articulate article. Sort it, or get someone to sort it for you.

Secure your site — Does your website have a valid SSL certificate? Regardless of whether you take payments or not, this is a quick win as far as your Google standing is concerned. Google views it as one extra verification that you’re a bona fide business. If youve not got one, get one. Your , host or agency should be able to sort this pretty quickly for not much money.

These are all simple things you can do for yourself.

Read more:
Five easy hacks to ensure Google is supporting your covid comeback

Source : Business Matters More   

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