Double 11 Shopping Festival 2021; top 2 live streamers sold 20 billion yuan in Tmall presales

Alibaba Group kicked off its Tmall Double 11 Shopping Festival 2021 on 20 October 2021. This is Alibaba’s 13th annual Double Eleven shopping festival in China with an emphasis on sustainability and inclusiveness. This year marks the largest Double 11 Festival to date, with a record 290,000 brands participating. Alibaba Tmall is offering more than […]

Double 11 Shopping Festival 2021; top 2 live streamers sold 20 billion yuan in Tmall presales

Alibaba Group kicked off its Tmall Double 11 Shopping Festival 2021 on 20 October 2021. This is Alibaba’s 13th annual Double Eleven shopping festival in China with an emphasis on sustainability and inclusiveness.

Tmall Double Eleven Festival

This year marks the largest Double 11 Festival to date, with a record 290,000 brands participating. Alibaba Tmall is offering more than 14 million deals to over 900 million consumers in China. Double 11 2021 will once again have two sales windows – the first will be from November 1 to 3, and the second will be on November 11, on the day of the main event.

Livestreaming will be a key consumer engagement mechanism for brands and merchants to build awareness and drive sales. Starting on October 20 throughout the Festival, Taobao Live will feature 700 leading KOLs, celebrities and brand representatives in livestream sessions.

In addition, Taobao will roll out a new feature for users to share their “shopping cart” items with friends and family, creating a more social shopping experience.

Taobao app introduced an option for “senior mode“, a new feature designed to make the user interface more accessible for senior citizens.

It offers voice-assisted technology, simplified navigation, larger font size and icons. The app homepage also offers games for elderly users to unlock special discounts for groceries, making the experience more engaging for the silver generation.

Consumers are encouraged to share their “Goods for Good” purchases with their friends and family, and Alibaba will make a RMB1 donation for every successful social media share.

Launched in 2006, Alibaba’s “Goods for Good” program enables merchants to donate a portion of their sales to charitable organizations of their choice, while consumers can support their favorite charitable causes through their purchases.

The donations from this year’s Double 11 Festival will provide support to three major beneficiary groups: elderly citizens living in solitude, “left-behind children” in remote areas and low-income workers.

Tmall Double 11 Pre-sale

At 8 p.m. on October 20, Tmall Double 11 officially opened the pre-sale. This year, Tmall’s Double 11 will collectively discount 14 million products, of which all the popular products in 1000 brand flagship stores will be subsidized to 50%.

According to Taobao live streaming data, Li Jiaqi, one of the top anchors, listed 439 products on the evening of October 20. The cumulative transaction value of the live broadcast room is as high as 11.5 billion yuan, and the estimated sales volume is 37.71 million.

In addition, the maximum sales volume of a single product was 1.8777 million yuan, the maximum sales value of a single product was 389 million yuan, the average customer purchase was 306 yuan, and 2.83 million new followers.

Another top influencer Viya started live streaming at 12:55 on October 20, with a cumulative live streaming duration of 14 hours and 28 minutes. The total sales reached 8.533 billion yuan and the average customer purchase was 317 yuan.

There are 499 products listed and the estimated cumulative sales volume is 26.89 million. The maximum sales volume of a single product is 605,600, and the maximum sales value of a single product is 490 million yuan.

Dossier: Double 11 (Singles Day)

Source : China Internet Watch More   

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Families ruptured by junta observe Harvest Moon Festival with heavy hearts

Many loved ones in Myanmar are absent this year because they are detained, on the run, or were killed by the military.

Families ruptured by junta observe Harvest Moon Festival with heavy hearts

Families across Myanmar marked the October Harvest Moon Festival on Wednesday with heavier hearts this year amid the brutal crackdowns, arrests and detentions that have followed the military’s February coup.

In accordance with Buddhist tradition, the Thadingyut Festival is a time when people usually visit with parents and elderly relatives to pay their respects and offer financial assistance. This year, more than last, celebrants ventured out to the nation’s major pagodas to observe associated religious ceremonies, despite the continued threat of the coronavirus pandemic.

But for the first festival under military rule, gatherings were noticeably muted, with many families suffering from a sense of loss because a loved one is on the run, in detention, or even dead because of the junta. Few were the colorful lights and lanterns typically on display in homes, as were bustling local fairs where families would stroll together, eating treats and buying toys.

Nearly nine months after the military’s Feb. 1 coup, security forces have killed 1,181 civilians and arrested at least 7,086, according to the Bangkok-based Assistance Association for Political Prisoners—mostly during crackdowns on anti-junta protests.

The junta says it unseated the NLD government because, they claimed, the party had engineered a landslide victory in Myanmar’s November 2020 election through widespread voter fraud. It has yet to present evidence of its claims and public unrest is at an all-time high.

On Monday, the junta released 5,636 political prisoners in what observers said was a bid to ease pressure from ASEAN and the international community—claims it has denied. Hundreds remain behind bars and many of those who have been freed report enduring torture at the hands of their captors, often as part of a bid to extract false confessions during interrogation sessions.

On Wednesday, Htay Win from Kyonkhamon village, in Ayeyarwady region’s Zalun township told RFA’s Myanmar Service about his 33-year-old son, Raza Min, who was shot dead on March 3 by security forces during an anti-junta protest in Yangon’s North Okkalapa township.

Htay Win said that Raza Min returned home from Yangon every year for Thadingyut and that the festival would never be the same without him.

“I miss him every day,” he said, adding that he had been relying on his son’s offerings this time of year for financial support in his old age.

“Every night when I pray to God, I offer him an equal share of my merits. I think of him all the time.”

Htay Win’s sadness was echoed by Thin Thin, whose husband—30-year-old laborer Tin Htut Hein—was killed by a soldier’s bullet on Feb. 21 while guarding a security checkpoint in Yangon’s Shwepyithar township.

She told RFA about how difficult it was explaining to her five-year-old son why his father was absent on Thadingyut.

“We usually visit our parents on both sides for Thadingyut, but it’s different this year because he is not here,” Thin Thin said.

“We have a thousand lanterns and a thousand flowers celebrations in our neighborhood, and we would always go there to enjoy snacks and buy toys. Families would walk around freely as there was no coronavirus then. But now that he’s gone, we don’t feel like going anywhere,” she said.

“My son often asks about him. He thinks his father is coming back.”

Detained or in hiding

Others told RFA their traditions had been upended because their family members had been detained or sent to prison for anti-junta activities.

San San Aye’s four sons Shwe Ngar, Khaing Myeh, Soe Pyi Aung and Aung Myo Lin were arrested last April on charges of murder and sentenced to death in September before being transferred to prisons in Mandalay, Taungoo, Myingyan and Kyaikmaraw.

She told RFA that every Thadingyut her sons pay their respects to their grandmother, and this year they sent letters to her from prison, unaware that she had died three months ago.

“Every year at Thadingyut, my sons would pay homage to their grandmother and parents with their savings,” San San Aye said.

“In their letters, they said they wouldn’t be able to come in person to her this year and sent their respects from afar, but their grandmother already passed away,” she said, adding that she hadn’t informed them about her mother’s death because she didn’t want to upset them.

“Of course, I’d like to see all my children at Thadingyut. I had expected to see them, and now I am heartbroken.”

RFA also spoke with poet Maung Moe Pwint, who has been in hiding after authorities issued a warrant for his arrest on charges of “defamation.”

He said that for Thadingyut he usually visits with his siblings but couldn’t this year because he is on the run and was even unable to attend the funeral of his sister who died recently.

“Every year, I would exchange gifts with my sister at Thadingyut and even if we couldn’t see each other, we would send the gifts to one another,” he said.

“Now that she is gone, I have nothing but sadness. I can’t even eat since I heard the news of her death.”

According to the Assistance Association for Political Prisoners, 1,989 people have been separated from their families after being issued arrest warrants for their involvement in anti-junta protests.

‘My thoughts are on the revolution’

Some of the younger people RFA spoke with in cities including Yangon and Mandalay said that while they are sad to be separated from their families during Thadingyut, it is more important to show united opposition to the junta and work towards removing the military from power.

A high school student in Mandalay who has been in hiding told RFA on condition of anonymity that he hoped to be able to reunite with his family for the festival in 2022.

“I paid respects to my parents over the phone this year because I cannot go to see them in person,” he said.

“If the dictatorship is over this year, I will be with my family next year and we will enjoy each other’s company again. But right now, my thoughts are on the revolution. Wherever I am and whatever I’m doing, there is a revolution to be fought, even during Thadingyut.”

Reported by RFA’s Myanmar Service. Translated by Khin Maung Nyane. Written in English by Joshua Lipes.

Source : Radio Free Asia More   

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