Easily Find Ethical And Fair Trade Products With This New Beauty Platform

The new e-commerce site scours the globe to find products that are out to genuinely save the earth and its people.

Easily Find Ethical And Fair Trade Products With This New Beauty Platform

Green is the new chic in today’s beauty industry. Companies worldwide are switching to sustainable, eco-friendly products — or so their packaging says. This makes it difficult to know which brands are being honest and transparent and which ones aren’t.

Beautyologie, an online marketplace, is lifting the smog off of sustainability and is here to help. The new e-commerce site scours the globe to find products that are out to genuinely save the earth and its people.

The Problem With The Beauty Industry

For every solution, a problem first originated. For the beauty industry, it’s the ugly side of creation and selling.

The beauty industry has a long history of making false claims. This can look like exaggerated ads. But it can also look like using harmful, cancer-causing ingredients.

On a manufacturing level, the problems only worsen. Animal testing has been around since 1938. Rampant plastic and unsustainable ingredient usage are killing the planet. 

Even broader still, the industry has exploited child labor and perpetuated gender inequality.

However, Robin Tolkan-Doyle, a 25-year beauty industry vet, is saying enough is enough.

How Beautyologie Began

It all started when Tolkan-Doyle traveled to India in 2020. As COVID-19 picked up speed, she decided to head back home. However, others in the Indian community didn’t have the same luxury of simply picking up and leaveing.

“I couldn’t stop thinking about these communities who weren’t able to leave, find shelter [or] be safe,” said Tolkan-Doyle.

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She began to research, and to her surprise, Tolkan-Doyle found countless other communities facing similar issues. That’s when the Peruvian cooperatives asked Tolkan-Doyle to help by promoting their stories. So, she began to write.

“I wanted to help these people,” she explained. “How [could] I? My background is in beauty. That led me down this rabbit hole of finding the people that are in these situations that work in the beauty industry.”

This led to the creation of her beauty blog, Beautyologie.

The Transformation Of Beautyologie

However, paring down a $300 billion industry is not an easy task. And by expanding her search to the global level, Tolkan-Doyle’s work was cut out for her. 

“There are so many beauty products, so many sites,” said Tolkan-Doyle. “I didn’t see a lot of focus on the stories behind the brands. Sustainability [is such a] huge topic in the beauty industry. Yet the people behind the scenes aren’t really talked about.” 

In addition to being sustainable, Tolkan-Doyle wanted to make sure brands had “safe working conditions and gender equality,” and that they were “against child labor and [were paid] fair wages.” 

Thus, Tolkan-Doyle’s blog evolved into an online platform promoting global beauty brands that house fair trade practices.

Taking The Guesswork Out Of Green

Beautyologie’s now curated marketplace features over 20 brands from 23 different countries. Moreover, its brand roster is constantly growing. But with so much greenwashing for sales’ sake, I was curious as to how Tolkan-Doyle was able to separate the Real McCoys from the phonies. 

“Certifications do hold a lot of clout,” she explained. Though, she went on to say that they aren’t a hard requirement.

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“Some of the brands I work with specifically have requirements. Other ones I work with don’t,” said Tolkan-Doyle. “It doesn’t necessarily mean [the brand is] any less clean or sustainable.”

Tolkan-Doyle also explained that certain certifications require jumping through many hoops and cost a pretty penny. Therefore, these certifications may be very challenging for small, clean brands to obtain.

That’s why Tolkan-Doyle looks for brands that are “super clear and honest on how they source their ingredients” instead of simply looking for a labeled certification.

This brand transparency includes listing who brands work with and where they source their ingredients from. If a brand is not transparent like this, Tolkan-Doyle encourages, “going on their website and asking [the brand]. If it’s still not clear, you might want to look for something else.” 

“It’s not an easy thing to trace,” she added. “That’s where travel comes in. Being able to go directly to the source and see with your own eyes how they’re working is super important.” 

And since traveling overseas to source your own makeup’s ingredients isn’t possible for many of us, Beautyologie does the hard work for us.

Harnessing Your Consumer Power

But beyond finding good-for-you brands, Beautyologie also seeks “to motivate people to make ethical and beautiful choices with their purchasing power.” That purchasing power, Tolkan-Doyle says, is critical. 

“Think about where your money is going. Who is benefitting from this purchase that you’re making?” Tolkan-Doyle asked. 

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She posed another question: “If you had the choice between a major corporation and a brand that helps women make its products, which would you choose?”

“[Beautyologie wants] people to start paying more attention to where they’re spending their money,” said Tolkan-Doyle. “Every penny that you spend impacts something. If I’m going to spend this money, I want to make sure I’m doing something good in the world.”

You can browse Beautyologie’s catalogue of products here. Don’t know where to start? Tolkan-Doyle swears by this Chamomile & Neem deodorant. She also loves ayr skin care’s Serenity Blue Tansy oil.

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Source : Gossip Cop More   

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‘Property Brothers’ Drew And Jonathan Scott Forgo This Controversial Home Trend In Recent Renovation

Not everybody is a fan of the Property Brothers’ work on their show, but when the duo gets it right, they definitely strike creative gold. Drew and Jonathan Scott will try their best to respect their guests’ wishes no matter how fastidious they may be. A classic example of this is in the season five, […]

‘Property Brothers’ Drew And Jonathan Scott Forgo This Controversial Home Trend In Recent Renovation

Not everybody is a fan of the Property Brothers’ work on their show, but when the duo gets it right, they definitely strike creative gold. Drew and Jonathan Scott will try their best to respect their guests’ wishes no matter how fastidious they may be. A classic example of this is in the season five, episode ten First Home to Forever Home where the brothers buck some controversial design trends and make something truly unique.

From Starter Home To Forever Home

In the episode, the brothers meet married couple A’amna and Ibrahim in Los Angeles. The two have purchased a home that they now want to make their permanent abode. Though Los Angeles is a pretty trendy city, the couple wants to break some of those trends when it comes to their own place.

With a $140,000 renovation budget, the duo gets to work and help the couple realize some great design ideas. The Scotts introduce some Spanish tile here, some colored cabinets there, but there is one feature that the A’amna and Ibrahim definitely don’t want.

If it’s one thing that the Property Brothers have experience in doing, it’s busting down walls…literally. But as it turns out that’s kind of the last thing this couple wanted done to their home. In fact, A’amna and Ibrahim actually want more walls!

What’s The Catch?

As it turns out, the couple isn’t too keen on the uber-trendy open floor layout that is so prevalent on the show. Atypical from previous guests on Property Brothers, the Scotts take a whack at the new challenge and honestly knock it out of the park.

The brothers start by getting rid of the railing on the stairwell and add a wall that effectively closes off the stairs from much of the house but at the same time gives a bit more of a formal look. A’amna and Ibrahim also prefer the added walls for safety reasons too. “The entry is now defined, and the new stairs look amazing,” Jonathan says.

Stairwell before with no wall
(HGTV)
Stairwell after with a wall
(HGTV)

While closing things off works against today’s trend of opening up space, the couple absolutely loves it. Next up is the living room. At first, the brothers suggest that they take down the whole wall between the living room and kitchen, but the homeowners decide that would reduce their privacy. In the end, they agree to remove a portion of the wall, which suits them best.

“Keeping a section of wall, I think, is the right decision for them because they don’t need a completely open concept,” Jonathan says. “But we had to at least give them a little more wiggle room in there.”

Living room and dining room before with kitchen walled off
(HGTV)
Living room, dining room, and kitchen after more open but still partial wall up for some separation
(HGTV)

Not Always A Happy Ending However

Though A’amna and Ibrahim loved their new home design from the Scotts, unfortunately, that’s not always the case. On top of finding themselves in occasional relationship drama, the Scott brothers are currently embroiled in a lengthy lawsuit against former guests of the show. 

Per Paul and Mindy King, the renovation of their house was mired with shoddy construction, faulty wiring, and dangerous gas connections that turned their dream home into a nightmare. Though we are fans of the Scotts’ work, let’s hope the Kings’ situation is rectified so they can get back to creating their forever home.

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