Engine Repower 2020: Part 4
The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design. Mercury won the award in partnership with Designworks, a BMW Group Company, Mercury's long-time product design partner.
Mercury won the award in partnership with Designworks, a BMW Group Company, Mercury's long-time product design partner. (Courtesy Mercury Marine/)
Mercury Marine wins prestigious 2020 Red Dot Design Award
FOND DU LAC, Wisc. (April 16, 2020) – Mercury Marine, the world leader in marine propulsion and technology has been awarded a 2020 Red Dot Design Award for the V-6 and V-8 FourStroke and V-8 AMS Verado outboard engines. The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design. Mercury won the award in partnership with Designworks, a BMW Group Company, Mercury's long-time product design partner.
“We are honored to be given a Red Dot Design award,” said Chris Drees, Mercury Marine president.” “We know that Red Dot means that we belong to the best in design and business and our V-6 and V-8 engines are well deserving of this honor. Both platforms have been very well received by our customers and their success is a testament to extensive design thinking work that takes place within our product development and world-class engineering team.”
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Mercury Marine launched the V-6 family during the 2018 Miami International Boat Show and the V-8 lineup in May 2018. Some of the many innovations that differentiate these outboards are many customer driven features that offer unparalleled comfort and convenience including a top cowl service door that provides easy oil check and fill (if needed) without removing the cowl – an innovation that has been praised by consumers around the world.
Red Dot stands for belonging to the best in design and business and appeals to companies who want to distinguish their business activities through design. The distinction is based on the principle of selection and presentation.
“Design continues to be part of our product development strategy and will continue to drive many of our new product development plans,” said Todd Dannenberg, Mercury Marine director of industrial design. “We know our customers love these engines, they have been very well received around the world and now to win another design award for this product is very exciting.”
In 2019, Mercury Marine was recognized with an International Forum Design (iF) award in the Discipline Product category, presented to the company for its V-6 outboard lineup. The same product also won an NMMA Innovation Award at the Miami Boat Show in 2018.
Additional information on Mercury’s V6 design can be found at: mercurymarine.com/en/us/engines/outboard/v-6/
About Mercury Marine
Headquartered in Fond du Lac, Wisconsin, Mercury Marine is a world‑leading manufacturer of marine propulsion systems. A $3 billion division of Brunswick Corporation (NYSE: BC), Mercury designs, manufactures and distributes engines, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy‑to‑use, extremely reliable and backed by the most dedicated customer support in the world with 10,000 service points globally. Mercury’s industry‑leading brand portfolio includes Mercury outboard engines and Mercury MerCruiser sterndrive and inboard packages. Mercury’s global parts‑and‑accessories offerings include: propellers; SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine and Lankhorst Taselaar marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.