‘F*ck You, Pay Me’ is a Glassdoor-Like Platform That Reveals Scummy Brands

The new platform F*ck You, Pay Me (FYPM) has set out on a mission to improve the disparity between online brands and influencers to help content creators negotiate better pay or to avoid certain brands completely. Set up by Lindsey Lee Lugrin, a social media businesswoman and equity analyst, and Isha Mehra, a former Facebook […]

‘F*ck You, Pay Me’ is a Glassdoor-Like Platform That Reveals Scummy Brands

The new platform F*ck You, Pay Me (FYPM) has set out on a mission to improve the disparity between online brands and influencers to help content creators negotiate better pay or to avoid certain brands completely.

Set up by Lindsey Lee Lugrin, a social media businesswoman and equity analyst, and Isha Mehra, a former Facebook data scientist, FYPM aims to give influencers and content creators more power, transparency, and information when negotiating sponsored content, reports Taylor Lorenz for The New York Times.

Not dissimilar to Glassdoor — a platform where former and current employees can review the companies they work for — FYPM allows registered users to anonymously share information on how much they got paid to work with brands in order to help others use it as a tool to gauge and compare proposals received by companies.

 

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For Lugrin, the initiative grew out of her personal experiences in the past when she was offered an opportunity to appear in a Marc by Marc Jacobs ad campaign, where she was paid $1,000. Although thrilled at the time, she soon realized that she had undervalued herself after seeing her images appear on billboards and ads across the internet.

As most influencers don’t have an agent and operate as a one-man band when it comes to marketing, PR, securing deals, and delivering the content, negotiations often happen “through a messy mix of direct messages and emails and there are no standard rates of pay, either. This has led to brands having the upper hand,” writes The New York Times.

The disparity doesn’t just rear its ugly head through brands, both small and well-established ones, undervaluing creators and influencers by offering low rates of pay, Lugrin also noticed the differences in what was offered to male and female creators. According to research last year by Klear, an influencer marketing platform, the average is $476 and $348 per post for men and women, respectively.

 

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However, FYPM is not the first company to help level out the playing field for social media professionals. Others include Collabstr, which acts as a directory of available influencers and their set rates of pay, while some social media accounts — such as, We Don’t Work For Free and Influencer Pay Gap — share anonymous posts by influencers who have been burned by bad brand deals or have dealt with exploitative brands.

Although FYPM is still being tested and fundraising is ongoing, once registered, users can already filter brand deals by social media platform, location, niche, and brand category. The New York Times reports that so far, around 1,500 creators have shared more than 2,000 reviews of 1,300 brands on the platform.

While designed with influencers in mind, many photographers who suddenly find themselves negotiating with a large company for a commercial campaign often both praise their luck and curse their lack of knowledge. Photography often feels like a black box when it comes to commercial and advertising work, and many photographers greatly undervalue themselves in this context. FYPM could be the answer to at least providing some level of aid for photographers of all levels to negotiate with brands more intelligently, rather than going always in blind.

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Photos Contain ‘Layers of Mind’, Study Finds

Photographs contain “layers of mind.” That’s according to a new study, which found that people are considered to be “less real” and have “less mind” when they’re seen in photos of photos rather than photos themselves. The study was led by psychology professor Dr. Alan Kingstone of the University of British Columbia in Canada, and […]

Photos Contain ‘Layers of Mind’, Study Finds

Photographs contain “layers of mind.” That’s according to a new study, which found that people are considered to be “less real” and have “less mind” when they’re seen in photos of photos rather than photos themselves.

The study was led by psychology professor Dr. Alan Kingstone of the University of British Columbia in Canada, and it was published this week in Proceedings of the National Academy of Sciences.

According to researchers, these layers in photographs have never been noticed by scientists before.

“Pictures have been part of human culture for thousands of years,” Kingstone states in a press release by UBC. “The idea that we can discover something new about them at this stage is really exciting. We found that pictures contain layers of mind.”

Researchers analyzed how people perceived the people they saw in photos, both people directly captured by a camera as well as people seen in photos or posters within a photograph.

“For example, suppose you are standing next to a poster of your face, and someone takes your photo,” Kingstone says. “The new photo contains your face twice—once in the poster and once beside it.

“Both faces are just different regions of the same photo, but people perceive the photo within the poster as being more removed from reality and having less capacity to experience feelings or make plans.”

Just as a person in a photograph feels less real than a person in real life, a person in a photo of a photo feels less real than a person in a photo (and a person in a photo of a photo of a photo feels less real than a person in a photo of a photo) — it’s layers of mind all the way down.

Before you dismiss the research as having no real-world significance, get this: the scientists found that these layers affect peoples’ behavior and decisions.

“We also found that people would give a person within an image less consideration and attention,” says study co-author Dr. Rob Jenkins of England’s University of York. “In our experiments, participants donated the least money to a person in a photo of a photo.”

The findings are also relevant to more and more of our lives being moved online, through things like social media photo sharing and videoconferencing. And because “mind perception” is foundational in how humans make moral judgments, when someone’s mind is perceived in a lesser way, that person will likely be judged in a lesser way as well.

“There are many professional situations that involve pictures of people,” Jenkins says. “When these activities are moved online, the pictures become one step further removed from reality.

“For example, during a virtual trial, a judge may see pictures of a victim on video. Our findings suggest the judge may be less inclined to view the victim as real and vivid, which could affect how the case unfolds.”

In addition to courtrooms, everything from business meetings to healthcare visits to classrooms has moved to videoconferencing, and perhaps many repercussions of this shift remain to be seen.


Image credits: Stock photos licensed from Depositphotos

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