Hard of hearing struggle with face masks

Wearing a face mask has become a part of everyday life during the pandemic, but it's posing communication problems for the hard of hearing. Read more: Hard of hearing struggle with face masks

Hard of hearing struggle with face masks

Wearing a face mask has become a part of everyday life during the pandemic, but it’s posing communication problems for the hard of hearing.

According to one British safety company, lip-readers are finding it hard to understand conversations, and that cuts them out of large parts of everyday life.

With 466 million people around the world living with hearing loss, risk assessment software firm Protecting.co.uk is concerned about how face masks may impact people on a daily basis.

“People who struggle to hear often rely on visual prompts such as lip reading to get by, but this is becoming a big challenge now that more people are wearing masks,” says company spokesman Mark Hall.

“This means that a lot of people are left struggling to understand basic conversation, which could be very dangerous during a global health crisis.”

“Being deaf can feel isolating”

Over 12 million people in the UK are registered as deaf or suffer from some form of hearing loss, and many rely on facial expressions and lip reading to effectively communicate.

However, this has become even difficult, especially as wearing a face mask has been mandatory on all public transport in England since the June 15, which includes all bus, train, tram, coach, Tube, ferry, and plane travel.

“For those travelling on public transport, it’s causing a great deal of anxiety about not understanding everything that is being communicated to them,” says Protecting.co.uk spokesman Mark Hall.

“Many people get embarrassed and don’t want to be an inconvenience by repeatedly asking what you’re saying to them.”

One hearing-impaired person told us: “I rely a lot on lip patterns and expressions to understand sign language, but this has been impossible when people are wearing a mask. Being deaf can feel isolating when you have no way to understand what the people around you are saying.”

But it’s not just the feeling of isolation that is a problem for those hard of hearing, the danger is that they may be missing important safety information, particularly as they venture out during the pandemic.

Many workplaces such as shops have asked their staff to wear a face covering, but those working in the health care sector are often kitted out in full PPE when treating patients.

Hall: “With doctors and nurses wearing masks, this can be dangerous as they might not be able to understand what is happening to them during these scary times, and nowadays visitors are often not allowed who could help to interpret.”

The worry is that people over the age of 70 are in the most at-risk category for Covid-19, and over 70% of people aged over 70 have experienced hearing loss, which means many people in hospital with the virus may experience issues with communication.

“There needs to be more understanding about how to communicate with those hard of hearing at the moment, people need to be patient and aware that hearing issues is not a necessarily visible disability,” says Hall.

Deaf-friendly face masks

One brilliant solution to this problem comes in the form of see-through masks, which means the wearer can stay protected, but allows people to see their lips to make communication easier.

Although these masks are not as common or widespread, they are available to purchase online and the demand for them has been increasing.

Sonia Carley in Salisbury has quit her engineering job to help out with the Covid-19 pandemic and has made 10,000 face masks with a see-through panel with plans to keep manufacturing them as demand grows.

Currently there are no UK approved manufacturers for clear masks for hospitals, but there has been a growing campaign to get deaf-friendly PPE for healthcare workers.

“Clear masks need to become more available and become the norm because everyone deserves the right to understand what people are trying to communicate to them, especially when it comes to their health,” says Hall.

But if clear face masks are not available, the best practice is to be aware that people might have difficulties and stay patient if they are struggling to hear, which may mean repeating words or using gestures to aid understanding.

Hall: “At the end of the day, the pandemic has changed all of our lives and made everyday tasks harder, so we need to be as patient as we can to help each other get through it.”

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Hard of hearing struggle with face masks

Source : Business Matters More   

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The Difficulties In Starting Your Own T-Shirt Printing Business

Starting a t-shirt printing business is not as easy as people often think. Here are some of the top challenges when starting your own t-shirt printing business. The post The Difficulties In Starting Your Own T-Shirt Printing Business appeared first on Young Upstarts.

The Difficulties In Starting Your Own T-Shirt Printing Business

T-shirt printing is a rapidly growing business. Businesses, organizations, and companies are looking for creative ways to catch the attention of potential leads. To create a connection with company culture, branded t-shirts can help boost team spirit among company staff.

As demand rises, interested business people are considering venturing into the t-shirt printing business. It’s important to note that t-shirt businesses don’t do t-shirts only. They also brand custom hoodies and other variety of brand items.

Investing in t-shirt printing requires not only requires adequate preparation, but you must also have the patience; even with proper preparation, getting a click in the market can take time.

In addition to that, here are some of the top challenges when starting your own t-shirt printing business.

1. Initial Capital Investment.

When you venture into t-shirt printing, you should keep in mind all costs you expect to incur. Some of these factors include payments to your t-shirt designer unless you’re a creative design with adequate time to work on the designs.

If you plan to print them yourself, you should have a budget for a good printer. If you plan to contract a printing shop, you still need a budget to payout.

Another vital consideration is the selling technique. You need to identify whether you’ll use classified sites or own an e-commerce store, which attracts more costs for your store design.

2. Reaching Out To Target Audience.

If you already have the budget, the next thing to do is to ensure you target the right audience – the people who’ll most likely buy your products – or also known as your target market.

The next step is ensuring you understand their needs. Doing so allows you to design t-shirts with a message that aligns with their ideologies. You should also find out where the target audience spends their time and reach them with your product.

To make the whole thing easier, it would be best if you have good marketing tactics to reach the right audience and sell.

3. Prioritizing On Creativity.

T-shirt printing will mostly be about custom designs. That’s why if your t-shirts have creative designs and a message that your target audience can relate to, then there’s a huge chance that you’ll be making a profit.

Sometimes, customers may share their design, ask you to design for them, or purchase one of your designs. Either way, you need to ensure your business maintains creativity. Even if you have the best quality t-shirts, you still need a good design to make a sale. Buyers are looking for unique t-shirt designs because they also desire to stand out from the crowd.

4. Determining Distribution Channels.

T-shirt printing is an investment, and like others, you need your investment (ROI). You can only make returns on investment if you work with a suitable distribution channel.

Whereas established t-shirt printing companies may have a strong customer base, it can be a challenge for you because your trust grows with time. Thus, you should be ready to work on getting reliable distribution channels. If you plan to distribute them yourself, you need a strong team to help you fulfill the orders.

5. You Need Professionals On Board.

In t-shirt printing businesses, the system operates in a chain of professionals. Division of labor ensures the businesses can effectively handle orders flowing in from customers, whether on a small or large scale.

Once orders come in, the designer gets it ready for a vinyl cutter plotter. Then, it proceeds to the heat pressing wing or the screen-printing section.

As you plan to start your t-shirt, keep in mind all these processes before you finally deliver it to the customers. Every process requires careful handling. Any slight error might lead to repeating the entire process.

6. Stiff Competition.

Even though the competition in the branding industry is stiff, it’s always important to have business professionalism. Quality, price, and timely delivery are among the most competitive factors.

As you plan to start up, strive to offer high-quality print-outs. The price should also be fair and competitive. T-shirt printing companies invest heavily in the quality of their designs, the quality of the t-shirt to print, and strive to deliver the orders of their customers in time.

They also work with economies of scale. Producing t-shirts in large numbers enables them to lower the selling price once they print them out.

7. Battling With Uncertainty.

In all types of business, uncertainties occur. It takes a while for a business to break even. Starting your own business requires patience before you can see visible results. T-shirt printing businesses don’t have a guarantee of making sales. You’re safe if you have a significant cash reserve to bail out your business in times of loss.

Parting Shot.

Starting a t-shirt printing business is not as easy as people often think. It’s another elephant in the house where you count the cost and take the risk. It would help if you had significant capital investment and the ability to easily reach out to your audience with the right products.

Other challenges include coming up with creative designs, selling via reliable channels, bringing professionalism on board, facing competition, and battling with uncertainty.

The post The Difficulties In Starting Your Own T-Shirt Printing Business appeared first on Young Upstarts.

Source : Young Upstarts More   

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