This is a public service announcement for all my fellow swimwear-obsessed people out there. When you're shopping for swimsuits, chances are you have your go-to stores and retailers that you scour to find the best suits, but I'm here to insist that you add one more to your list of swimwear sources this summer: H&M. Yep, the affordable retailer we all know and love for everything from wardrobe basics to pretty dresses is stocking a healthy selection of cool swimsuits at the moment, and I'd be remiss not to point it out to you.
Idly scrolling through its summer section recently, I came across a pretty floral-printed bikini that made me do a double-take. Wait, am I seeing this correctly? Is this suit really priced below $20? I was having a hard time believing what I was seeing, so I ventured into the swimwear section only to find even more examples of cool and on-trend suits that surprisingly didn't make my wallet hurt.
From pastel florals and eye-catching ribbed textures to edgy cutouts and of-the-moment shimmery fabrics (and even more swim trends on my radar), scroll down to shop the best H&M bikinis and one-pieces the retailer is offering right now.
Next up, 30 under-$98 finds I know my fashion friends will flip over.