Lance Bass Is Saying ‘Bye to Basic’ With New Fruit Smash Hard Seltzer Hotline
*NSYNC star Lance Bass teamed up with Fruit Smash for a new campaign on Wednesday (April 14).
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Summer is on its way, and nothing pairs better with a poolside hang than a flavored beverage.
*NSYNC star Lance Bass teamed up with Fruit Smash for a new campaign on Wednesday (April 14) to celebrate the brand’s new hard seltzer. Aimed to bid farewell to life’s “basic” moments, the campaign includes a “Say Bye to Basic” hotline, in which fans can call and speak to Bass, while getting a chance to win a year’s supply of Fruit Smash hard seltzer.
“I’m super excited to be teaming up with Fruit Smash, a new hard seltzer made with real fruit juice that knows how to party,” Bass tells Billboard exclusively. “While skinny seltzer cans are so 2020, there’s nothing basic about Fruit Smash! To celebrate the launch, we’ve teamed up to launch the Say Bye To Basic hotline, so everyone can say goodbye to the basic things in their lives, like DIY frosted tips – my personal quarantine fail, honestly don’t try it! – and enjoy a smashing summer with Fruit Smash.”
From today (April 14) until April 24, fans can call 1-833-UNBASIC (1-833-862-8742). Bass will hop on the line from 3:00-3:30 pm EST on Friday, April 16.
Three lucky callers will each score an $850 Visa gift card to purchase a year’s worth of free Fruit Smash hard seltzer.
Pick up a 12-can variety pack of the 4.7% ABV beverage, which comes in flavors Berry Blast, Tropical Punch and Pink Lemonade with one-hour delivery via Drizly here.