Landmark Study Shows Sardines Help Keep Diabetes Away

Type 2 diabetes is a metabolic condition that is affected by several factors, including the foods you eat and the amount of exercise you get. There are several significant consequences of Type 2 diabetes, including neuropathy, loss of sight, kidney disease and heart disease.1 Recent data2 show people who eat sardines may lower their risk of Type 2 diabetes. Risk factors for Type 2 diabetes3 include being overweight, having a family member with Type 2 diabetes, being physically inactive and having been diagnosed with gestational diabetes (diabetes during pregnancy). People with metabolic syndrome also have a higher risk of being diagnosed with diabetes. You may be diagnosed with metabolic syndrome if you have three of the five health conditions associated with the syndrome.4 These include high blood sugar, high blood pressure, high triglycerides, low levels of high-density lipoproteins (HDL) or a large waist circumference. Prediabetes is a condition in which your blood sugar level is too high, but not high enough for Type 2 diabetes.5 Nearly 88 million adults in the U.S. have prediabetes, and a vast majority of those do not know they have it. Prediabetes also increases your risk of heart disease and stroke. According to the National Institute of Diabetes and Digestive and Kidney Diseases,6 there are an estimated 34.2 million people in the U.S. with diabetes. This is 10.5% of the population. Nearly 7.3 million of those do not know they have diabetes. You may help reduce your potential risk of developing this condition by making dietary and exercise changes. Two Sardines a Day May Keep Diabetes at Bay One simple dietary change that may have a positive impact on your risk for diabetes may be adding sardines to your daily regimen. According to a 2021 study published in Clinical Nutrition,7 eating sardines consistently may have a protective effect against developing Type 2 diabetes. The researchers enrolled 152 people who had a diagnosis of prediabetes and were at least 65 years old.8 In this study, they defined pre-diabetes as glucose levels between 100 and 124 milligrams per deciliter (mg/dL). The whole group was placed on a nutritional program to help reduce the risk of developing Type 2 diabetes. They were then randomized into a control group and an intervention group, members of which consumed approximately two cans of sardines in olive oil each week. The participants were given instructions to eat the entire sardine without removing the bones and were given a list of recipes. At the end of the year-long intervention, the researchers compared the risk of developing diabetes from the beginning of the study and the end of the study. In the control group, 27% were at high risk of developing Type 2 diabetes at the start of the study, which dropped to 22% at the end of one year with nutritional changes.9 However, in the sardine group, 37% were at high risk of developing Type 2 diabetes before the intervention began. At the end of one year, this dropped to 8%. The researchers also found there were other measurable parameters that improved in the group that consumed sardines each week. These included a reduction in insulin resistance, a rise in HDL cholesterol and an increase in adiponectin, a hormone that accelerates the breakdown of glucose. They also measured a decrease in blood pressure and triglycerides.10 The study's lead researcher believes sardines should be recommended as a food as opposed to separating the nutritional benefits from the fatty fish, which are rich in omega-3 fatty acids, calcium, vitamin D and taurine. She said:11 "Not only are sardines reasonably priced and easy to find, but they are safe and help to prevent the onset of Type 2 diabetes. It is easy to recommend this food during medical check-ups, and it is widely accepted by the population. As we get older, restrictive diets (in terms of calories for food groups) can help to prevent the onset of diabetes … the results lead us to believe that we could obtain an equally significant preventive effect in the younger population." Sardines Are High in Omega-3 Fat Sardines are a fatty fish, high in omega-3 fatty acids. After the data analysis, researchers stated they plan to study how sardines may affect the gut microbiome.12 Eating a diet high in omega-3 fats has demonstrated a protective effect on other health markers as well. The rise in chronic inflammatory diseases in the past decades is likely associated with the introduction and current ubiquitous use of vegetable oils and processed foods high in omega-6 fatty acids.13 Although omega-3 and omega-6 fatty acids are essential for good health, a correct balance is required to be your healthiest.14 Many people consume far too many omega-6 fatty acids found in everything from french fries to frozen meals and salad dressings. Ideally, you want to maintain a ratio of 4-to-1 of omega-6 and omega-3 fats or less.15 Yet, this can be nearly imposs

Landmark Study Shows Sardines Help Keep Diabetes Away

Type 2 diabetes is a metabolic condition that is affected by several factors, including the foods you eat and the amount of exercise you get. There are several significant consequences of Type 2 diabetes, including neuropathy, loss of sight, kidney disease and heart disease.1 Recent data2 show people who eat sardines may lower their risk of Type 2 diabetes.

Risk factors for Type 2 diabetes3 include being overweight, having a family member with Type 2 diabetes, being physically inactive and having been diagnosed with gestational diabetes (diabetes during pregnancy).

People with metabolic syndrome also have a higher risk of being diagnosed with diabetes. You may be diagnosed with metabolic syndrome if you have three of the five health conditions associated with the syndrome.4 These include high blood sugar, high blood pressure, high triglycerides, low levels of high-density lipoproteins (HDL) or a large waist circumference.

Prediabetes is a condition in which your blood sugar level is too high, but not high enough for Type 2 diabetes.5 Nearly 88 million adults in the U.S. have prediabetes, and a vast majority of those do not know they have it. Prediabetes also increases your risk of heart disease and stroke.

According to the National Institute of Diabetes and Digestive and Kidney Diseases,6 there are an estimated 34.2 million people in the U.S. with diabetes. This is 10.5% of the population. Nearly 7.3 million of those do not know they have diabetes. You may help reduce your potential risk of developing this condition by making dietary and exercise changes.

Two Sardines a Day May Keep Diabetes at Bay

One simple dietary change that may have a positive impact on your risk for diabetes may be adding sardines to your daily regimen. According to a 2021 study published in Clinical Nutrition,7 eating sardines consistently may have a protective effect against developing Type 2 diabetes.

The researchers enrolled 152 people who had a diagnosis of prediabetes and were at least 65 years old.8 In this study, they defined pre-diabetes as glucose levels between 100 and 124 milligrams per deciliter (mg/dL). The whole group was placed on a nutritional program to help reduce the risk of developing Type 2 diabetes.

They were then randomized into a control group and an intervention group, members of which consumed approximately two cans of sardines in olive oil each week. The participants were given instructions to eat the entire sardine without removing the bones and were given a list of recipes.

At the end of the year-long intervention, the researchers compared the risk of developing diabetes from the beginning of the study and the end of the study. In the control group, 27% were at high risk of developing Type 2 diabetes at the start of the study, which dropped to 22% at the end of one year with nutritional changes.9

However, in the sardine group, 37% were at high risk of developing Type 2 diabetes before the intervention began. At the end of one year, this dropped to 8%. The researchers also found there were other measurable parameters that improved in the group that consumed sardines each week.

These included a reduction in insulin resistance, a rise in HDL cholesterol and an increase in adiponectin, a hormone that accelerates the breakdown of glucose. They also measured a decrease in blood pressure and triglycerides.10

The study's lead researcher believes sardines should be recommended as a food as opposed to separating the nutritional benefits from the fatty fish, which are rich in omega-3 fatty acids, calcium, vitamin D and taurine. She said:11

"Not only are sardines reasonably priced and easy to find, but they are safe and help to prevent the onset of Type 2 diabetes. It is easy to recommend this food during medical check-ups, and it is widely accepted by the population.

As we get older, restrictive diets (in terms of calories for food groups) can help to prevent the onset of diabetes … the results lead us to believe that we could obtain an equally significant preventive effect in the younger population."

Sardines Are High in Omega-3 Fat

Sardines are a fatty fish, high in omega-3 fatty acids. After the data analysis, researchers stated they plan to study how sardines may affect the gut microbiome.12 Eating a diet high in omega-3 fats has demonstrated a protective effect on other health markers as well.

The rise in chronic inflammatory diseases in the past decades is likely associated with the introduction and current ubiquitous use of vegetable oils and processed foods high in omega-6 fatty acids.13 Although omega-3 and omega-6 fatty acids are essential for good health, a correct balance is required to be your healthiest.14

Many people consume far too many omega-6 fatty acids found in everything from french fries to frozen meals and salad dressings. Ideally, you want to maintain a ratio of 4-to-1 of omega-6 and omega-3 fats or less.15 Yet, this can be nearly impossible if you are regularly eating processed foods or restaurant fare.

In my view, one of the most hazardous fats in the human diet is omega-6 linoleic acid (LA). Processed vegetable oils are a primary source of LA, but animal foods such as chicken from concentrated animal feeding operations and farmed salmon also have a high amount thanks to the food they are fed, which is high in LA-rich grains.

As I discuss in "Why You Need More Omega-3," there is evidence to suggest that an excessive amount of LA plays a role in many chronic diseases. Omega-3 fats are found in both plants and marine animals. However, they are different types of omega-3 and they are not interchangeable.16

Plant-based omega-3 fats are found in walnuts, leafy green vegetables, flaxseed and chia seeds.17 They contain short-chain alpha linoleic acid (ALA) and do not have the long chain docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) found in marine animal-based omega-3.

Although ALA is a precursor to EPA and DHA, it requires an enzyme to convert. In most people, the conversion rate is exceptionally small, typically less than 1%.18 While the small amount of ALA you may eat is converted into the long-chain omega-3 fats your body requires, the process is highly inefficient and cannot supply nearly as much as consuming marine-based omega-3 fats high in DHA and EPA.

It is also important to carefully select your fish since only cold-water fatty fish have high levels of omega-3. Some examples include wild-caught Alaskan salmon, sardines, anchovies, mackerel and herring. It's best to avoid farmed fish altogether for three reasons: first, because there's an exaggerated potential for contamination;19 second, most farms feed the fish genetically engineered corn and soy;20 and third, the omega-6 fats fed to these fish are about 90% dangerous LA fat.

In other words, consuming these fish does not correct a high omega-6 to omega-3 ratio. In fact it contributes to it, since farmed salmon have only half the omega-3 of wild salmon21,22 and more than 5.5 times the amount of omega-6.23,24

Omega-3 Protects Your Lungs and Mitochondria

In addition to a protective effect against diabetes, omega-3 fatty acids help to protect your lungs and mitochondria. Researchers followed first responders after the September 11, 2001, attack on the Twin Towers in New York25 during which firefighters and paramedics were exposed to 10 million tons of caustic material released as the towers were reduced to rubble.26

Researchers from New York University School of Medicine undertook an analysis to determine if there were indications that some first responders may have had a greater risk than others of respiratory problems that occurred after exposure.

They measured metabolites,27 which are a natural byproduct of the breakdown of fat, protein and carbohydrates, and found there were 30 specific metabolites in first responders who had a lower incidence of obstructive airway disease. They also found those with lower levels of the metabolites had a higher risk of developing pulmonary disease.

One group of metabolites associated with a lower risk of lung injury were lipids.28 The researchers found that EPA in particular acts as a precursor for reducing inflammatory response and immune response to any injury and may have helped reduce the damage in first responders triggered by exposure to toxins.29

Another study in children living in Baltimore City30 also found evidence those who ate more foods with omega-3 had a lower asthmatic response to particulate matter pollution than children with lower levels of omega-3s. Conversely, children with higher levels of omega-6 had a higher percentage of neutrophils in response to pollution, which is a white blood cell marker of inflammation.

Your omega-3 levels may also affect mitochondrial function.31 Some of the more profound effects of mitochondrial disease are evident in the brain and muscle, including the heart. Your mitochondria are important in energy production and calcium signaling, as well as apoptosis and autophagy.

One animal study demonstrated there was a positive effect on mitochondrial function and neuroprotection with the administration of omega-3 fats.32 Another lab study showed omega-3 fat exposure to cells induced metabolic rate, thus increasing mitochondrial content in comparison to control cells.33

One of the signs of advancing age is remodeling of the cell membranes in the heart.34 An impact from this remodeling is mitochondrial function, which plays a role in sustaining energy production. Changes in the mitochondrial membrane are exacerbated by the presence of omega-6, but increasing omega-3 fat can help affect aging and facilitate mitochondrial energy production.

Your Omega-3 Index May Predict Mortality

A deficiency in EPA and DHA can leave you vulnerable to chronic disease. Optimizing your omega-3 levels is a foundational component to good health. However, there is no good way to know your omega-3 level without getting an Omega-3 Index test.

Your target Omega-3 Index is 8%.35 This is the typical level of people living in Japan where you'll find the lowest rate of sudden heart death in the world. The highest risk is in people whose Index is 4% or lower. At this point there is no evidence to suggest the measurement is different for men, women or for different ages.

One study,36 published in January 2021, evaluated 100 individuals' Omega-3 Index and compared them against their COVID-19 outcomes. The primary outcome measurement was death. When the overall data were analyzed, the researchers found only one death in the group with the highest quartile of Omega-3 Index.

The research data also confirmed past results that demonstrated the average person in the U.S. has an Omega-3 Index near 5%,37 which is well below the measurement that has demonstrated protective effects on overall mortality.38 The data from this group showed an average index of 5.09% and a median of 4.75%.39

One study40 published in 2018 confirmed omega-3 fat can reduce your risk of cardiovascular disease, coronary heart disease and all-cause mortality. The researchers measured Omega-3 Index in 2,500 participants and found those in the highest quintile had a total mortality 34% lower than those in the lowest quintile.

The Many Benefits of Omega-3 Fats

In addition to protecting your heart, lungs and mitochondria, omega-3 fats have more health benefits, including:

Reducing inflammation — This can be helpful for those with rheumatoid arthritis by reducing stiffness and pain.41 Women who suffer from menstrual pain may also experience milder pain.42,43

Optimizing muscle growth and bone strength — Omega-3 fats help your body build healthy muscle mass, including in people suffering from cancer who may experience cachexia.44 They can also help improve your bone strength by improving the utilization of calcium in your body. This may lead to a reduction in the development of osteoporosis.45

Improving metabolic syndrome46and insulin resistance.47

Improving mental health and behavior — Evidence shows benefits for children with attention deficit hyperactivity disorder (ADHD), including reduced aggression, hyperactivity,48 impulsivity,49 oppositional behavior50 and restlessness.51

Omega-3 is associated with lowered risk for other neurological/cognitive dysfunction as well, including memory loss, brain aging, learning disorders and ADHD,52 autism and dyslexia.53

Protecting your vision — DHA is a major structural element in your eyes and brain.54 Low levels of DHA may increase your risk for age-related macular degeneration.55

Reducing your risk of kidney disease56and colon cancer.57

Source : Mercola More   

What's Your Reaction?

like
0
dislike
0
love
0
funny
0
angry
0
sad
0
wow
0

Next Article

Dr. Mercola's Attackers Sued for Role in 'Crime of the Century'

In previous articles, I’ve discussed the central role false advertising played in the creation of the opioid crisis.1 To recap, a single paragraph in a 1980 letter to the editor2,3 (not a study) in The New England Journal of Medicine — which stated that narcotic addiction in patients with no history of addiction was very rare — became the basis of a drug marketing campaign that has since led to the death of hundreds of thousands of people, or four times the number of Americans killed in Vietnam. Between September 2019 and September 2020 alone, opioid overdoses killed a staggering 87,000 Americans — a new record-high.4 Purdue Pharma, the maker of OxyContin, used this letter to the editor as the basis for its claim that opioid addiction affects fewer than 1% of patients treated with the drugs. In reality, opioids have a very high rate of addiction, have not been proven effective for long-term use5 and, in fact, fail to control moderate to severe pain any better than over-the-counter pain relievers.6 Various court cases have demonstrated how Purdue systematically misled doctors about OxyContin’s addictiveness to drive up sales, resulting in an avalanche of opioid addiction and subsequent deaths.7 Unethical to the core, Purdue also cashed in on the addiction trend it manufactured by secretly founding Rhodes Pharma to manufacture generic opioids,8 and getting into the business of creating overdose treatments.9,10 Facing an estimated 2,600 lawsuits11,12 relating to its role in the opioid epidemic, Purdue filed for Chapter 11 bankruptcy in September 2019,13 as a way to avoid litigation losses. Just over a year later they pleaded guilty to three federal criminal charges, including violating a federal anti-kickback law, conspiracy to defraud the U.S. government and violating the Food, Drug and Cosmetic Act.14,15 The company agreed to pay $8.3 billion in fines, forfeiture of past profits and civil liability payments to settle the charges,16 but short on cash — having transferred more than $10 billion of the company’s funds into family trusts and offshore accounts17 — the company was dissolved and its remaining assets used to erect a “public benefit company” owned and controlled by the U.S. government.18 Future earnings will supposedly be used to combat the opioid crisis. Purdue’s PR Company Sued for Deceptive Marketing While Purdue’s owners, the Sackler family, got off scot-free, states struggling with the exorbitant cost of opioid addiction aren’t ready to bury the hatchet just yet. Instead, some are going after the PR firm Purdue hired to run their deceptive marketing campaigns. As it turns out, that PR firm is none other than Publicis, a partner of the World Economic Forum, which is leading the call for a Great Reset. As detailed in “The Web of Players Trying to Silence Truth,” Publicis appears to be coordinating the global effort to suppress information that runs counter to the technocratic narrative about COVID-19, its origin, prevention and treatment — suppression and censorship that has been repeatedly aimed at this website specifically. At the beginning of May 2021, the Massachusetts attorney general filed a lawsuit19 against Publicis Health, accusing the Publicis subsidiary of helping Purdue create the deceptive marketing materials used to mislead doctors into prescribing OxyContin.20,21,22,23 As reported by Yahoo! News:24 “The lawsuit alleges that Publicis ‘engaged in myriad unfair and deceptive strategies that influenced OxyContin prescribing across the nation,’ a statement by Massachusetts Attorney General Maura Healey's office said. Those strategies were carried out through dozens of contracts between 2010 and 2019, worth more than $50 million … Tactics included combatting doctors' ‘hesitancy’ to prescribe the medication, and persuading them to prescribe OxyContin over lower-dose, short-acting opioids, thus increasing the risk of addiction. Massachusetts is asking that Publicis Health pay ‘compensatory damages’ of an unspecified amount for having ‘created a public nuisance.’" Publicis Knowingly Promoted Over-Prescription Publicis Health argues that its work for Purdue was entirely lawful and limited to “implementing Purdue’s advertising plan and buying media space.” Publicis also claims the specific activities listed in the lawsuit fall outside the statute of limitations. Some of those activities included placing illegal advertisements for OxyContin in the electronic medical records of patients, creating training materials for Purdue sales reps on how to combat doctor’s objections to the drugs, developing strategies to counter opioid guidelines issued by the U.S. Centers for Disease Control and Prevention, and creating “patient stories” to “humanize” the OxyContin brand and counter negative press about addiction risks.25,26 According to the lawsuit, one patient vignette featured a 40-year-old man who had his dose increased from 10 milligrams a day to 20 mg in just three

Dr. Mercola's Attackers Sued for Role in 'Crime of the Century'

In previous articles, I’ve discussed the central role false advertising played in the creation of the opioid crisis.1

To recap, a single paragraph in a 1980 letter to the editor2,3 (not a study) in The New England Journal of Medicine — which stated that narcotic addiction in patients with no history of addiction was very rare — became the basis of a drug marketing campaign that has since led to the death of hundreds of thousands of people, or four times the number of Americans killed in Vietnam.

Between September 2019 and September 2020 alone, opioid overdoses killed a staggering 87,000 Americans — a new record-high.4

Purdue Pharma, the maker of OxyContin, used this letter to the editor as the basis for its claim that opioid addiction affects fewer than 1% of patients treated with the drugs. In reality, opioids have a very high rate of addiction, have not been proven effective for long-term use5 and, in fact, fail to control moderate to severe pain any better than over-the-counter pain relievers.6

Various court cases have demonstrated how Purdue systematically misled doctors about OxyContin’s addictiveness to drive up sales, resulting in an avalanche of opioid addiction and subsequent deaths.7

Unethical to the core, Purdue also cashed in on the addiction trend it manufactured by secretly founding Rhodes Pharma to manufacture generic opioids,8 and getting into the business of creating overdose treatments.9,10

Facing an estimated 2,600 lawsuits11,12 relating to its role in the opioid epidemic, Purdue filed for Chapter 11 bankruptcy in September 2019,13 as a way to avoid litigation losses. Just over a year later they pleaded guilty to three federal criminal charges, including violating a federal anti-kickback law, conspiracy to defraud the U.S. government and violating the Food, Drug and Cosmetic Act.14,15

The company agreed to pay $8.3 billion in fines, forfeiture of past profits and civil liability payments to settle the charges,16 but short on cash — having transferred more than $10 billion of the company’s funds into family trusts and offshore accounts17 — the company was dissolved and its remaining assets used to erect a “public benefit company” owned and controlled by the U.S. government.18 Future earnings will supposedly be used to combat the opioid crisis.

Purdue’s PR Company Sued for Deceptive Marketing

While Purdue’s owners, the Sackler family, got off scot-free, states struggling with the exorbitant cost of opioid addiction aren’t ready to bury the hatchet just yet. Instead, some are going after the PR firm Purdue hired to run their deceptive marketing campaigns.

As it turns out, that PR firm is none other than Publicis, a partner of the World Economic Forum, which is leading the call for a Great Reset. As detailed in “The Web of Players Trying to Silence Truth,” Publicis appears to be coordinating the global effort to suppress information that runs counter to the technocratic narrative about COVID-19, its origin, prevention and treatment — suppression and censorship that has been repeatedly aimed at this website specifically.

At the beginning of May 2021, the Massachusetts attorney general filed a lawsuit19 against Publicis Health, accusing the Publicis subsidiary of helping Purdue create the deceptive marketing materials used to mislead doctors into prescribing OxyContin.20,21,22,23 As reported by Yahoo! News:24

“The lawsuit alleges that Publicis ‘engaged in myriad unfair and deceptive strategies that influenced OxyContin prescribing across the nation,’ a statement by Massachusetts Attorney General Maura Healey's office said. Those strategies were carried out through dozens of contracts between 2010 and 2019, worth more than $50 million …

Tactics included combatting doctors' ‘hesitancy’ to prescribe the medication, and persuading them to prescribe OxyContin over lower-dose, short-acting opioids, thus increasing the risk of addiction. Massachusetts is asking that Publicis Health pay ‘compensatory damages’ of an unspecified amount for having ‘created a public nuisance.’"

Publicis Knowingly Promoted Over-Prescription

Publicis Health argues that its work for Purdue was entirely lawful and limited to “implementing Purdue’s advertising plan and buying media space.” Publicis also claims the specific activities listed in the lawsuit fall outside the statute of limitations.

Some of those activities included placing illegal advertisements for OxyContin in the electronic medical records of patients, creating training materials for Purdue sales reps on how to combat doctor’s objections to the drugs, developing strategies to counter opioid guidelines issued by the U.S. Centers for Disease Control and Prevention, and creating “patient stories” to “humanize” the OxyContin brand and counter negative press about addiction risks.25,26

According to the lawsuit, one patient vignette featured a 40-year-old man who had his dose increased from 10 milligrams a day to 20 mg in just three weeks. It also claims Publicis was responsible for creating and sending thousands of deceptive emails to doctors, encouraging them to not only increase patients’ dosages but also to prescribe the drug to patients who were already on less dangerous pain meds.27

Publicis also instructed Purdue to target doctors who were already writing out dangerously high numbers of prescriptions, even in the midst of a raging opioid epidemic,28 all while agency executives gleefully discussed the record fees they’d collect from the Purdue account. A March 2016 email exchange reveals the Publicis subsidiary was expecting to make up to $12.28 million from Purdue that year alone.

Publicis Also Represented Addiction Center

According to the complaint:29

“Publicis helped create a public nuisance of opioid use disorder, overdose, and death. By design, Publicis’s schemes worked to counter public health measures intended to reduce unnecessary opioid use, because more opioid use generated more profits for Publicis’s opioid clients.”

Like Purdue, Publicis also cashed in on the opioid addiction it helped create by pitching its services to organizations working to end addiction. As reported by Forbes,30 the agency “won the account to work on drugfree.org after touting how it’s been ‘immersed in the evolving national opioid medication dialogue going on between pharma companies, the government and FDA, and the public via inside access as a trusted and informed consulting partner.’”

In an interview cited by Courthouse News, Amanda Pustilnik, a senior fellow on law and applied neuroscience at Harvard Law School who also teaches at the Center for Law, Brain & Behavior at Massachusetts General Hospital, noted that:31

“The story of the opioid epidemic is often misrepresented as a story of irresponsible patients and over-prescribing doctors. This prosecution gets at the heart of the matter.

Patients and doctors were not, on average, irresponsible. They acted under the influence of a concerted plan of misinformation and over-promotion orchestrated up and down the supply chain for these medications.”

Publicis Admits Role in Censorship Push

As mentioned earlier, Publicis appears to be playing an important role in the global censorship of information relating to COVID-19, and Publicis Health admitted its involvement in this agenda as recently as April 27, 2021. In a tweet,32 the agency announced its partnership with NewsGuard, “to fight the ‘infodemic’ of misinformation about COVID-19 and its vaccines.”

In short, Publicis Health is dedicated to suppressing any information that hurts its Big Pharma clients, which include Lilly, Abbot, Roche, Amgen, Genentech, Celgene, Gilead, Biogen, AstraZeneca, Sanofi, GlaxoSmithKline and Bayer, just to name a few.

Publicis is more than a partner with NewsGuard, however. NewsGuard actually received a large chunk of its startup capital from Publicis, as detailed in “New Thought Police NewsGuard Is Owned by Big Pharma.” NewsGuard, a self-proclaimed arbiter of truth, rates websites on criteria of “credibility” and “transparency,” ostensibly to guide viewers to the most reliable sources of news and information.

In reality, however, NewsGuard ends up acting as a gate keeper with a mission to barricade unpopular truth and differences of opinion behind closed gates. Its clearly biased ranking system easily dissuades people from perusing information from low-rated sites, mine included.

Extensive Propaganda Network Works Against the Public

As detailed in “The Web of Players Trying to Silence Truth” (hyperlinked above), Publicis is part of an enormous network that includes international drug companies, fact checkers and credibility raters like NewsGuard, Google and other search engines, Microsoft, antivirus software companies like Trend Micro, public libraries, schools, the banking industry, the U.S. State Department and Department of Defense, the World Health Organization and the World Economic Forum.

Mind you, this is not a comprehensive review of links. It’s merely a sampling of entities to give you an idea of the breadth of connections, which when taken together explain how certain views — such as information about COVID-19 and vaccines — can be so effectively erased.

To understand the power that PR companies such as Publicis wield, you also need to realize that PR has, by and large, replaced the free press. In decades past, pro-industry advertising stood in stark contrast to the free press, which would frequently expose problems with products and industries, thereby serving as a counterbalance to industry propaganda.

When a free press with honest reporting based on verifiable facts actually does its job, ineffective or toxic products are driven off the market. All of this changed in the late 20th century, when media outlets started relying on advertisers for the bulk of their revenues.

As intended, journalists quickly came under the control of advertisers, who suddenly had the power to kill stories they didn’t like. Today, news organizations simply won’t run reports that might harm the bottom line of its advertisers and, not surprisingly, the drug industry is among the top-paying advertisers.

By further partnering with the “big guns” of media — such as the Paley Center for Media, which is composed of every major media in the world33 — Publicis and its industry clients have been able to influence and control the press to virtually eliminate your ability to get the truth on many important issues, including COVID-19.

Seeing how Publicis represents most of the major pharmaceutical companies in the world and funded the creation of NewsGuard, it’s not far-fetched to assume Publicis might influence NewsGuard’s ratings of drug industry competitors, such as alternative health sites. Being a Google partner,34,35 Publicis also has unprecedented ability to simply bury undesirable views that might hurt its clientele. 

NewsGuard’s health-related service, HealthGuard,36 is also partnered with the Center for Countering Digital Hate (CCDH) — a progressive U.K.-based cancel-culture leader37 with extensive ties to government and global think tanks that has labeled people questioning the COVID-19 vaccine as “threats to national security.”

The CCDH has also published a hit-list of 12 groups and individuals it wants Big Tech to bury, deplatform and ban for disseminating COVID-19 information that runs counter to status quo propaganda. Not surprisingly, Mercola.com is on that list, and a ramp-up of personal threats that cannot be defended against in a court of law recently forced me to delete many of the articles discussing alternative treatments for COVID-19 from my website.

The Crime of the Century

If you get the chance, I recommend watching Alex Gibney’s HBO documentary “The Crime of the Century,” which details how the opioid epidemic was manufactured. In a Wall Street Journal television review, John Anderson writes, in part:38

“In Mr. Gibney’s two-part ‘Crime of the Century’ … the cinema is as exhilarating as the journalism is exhaustive. Still, the style remains in service to the story: how big pharma lied and bribed its way into billions of dollars while leaving death and devastation behind, through a seemingly conscience-free crusade to sell stronger and stronger opiates to more and more people.

It’s a success story, from the industry’s point of view. It’s also a story of villainy, with a catalog of villains — not just the Sackler family of Purdue Pharma, but their sales representatives; the U.S. congressmen to whom they made outsize donations … former prosecutors hired as lobbyists … and officials of the Justice Department and the Food and Drug Administration …

‘The business of criminal cartels and pharmaceutical companies are connected,’ Mr. Gibney says in voiceover — the very obvious example being the drift to heroin by addicts thwarted by the increased expense and reduced availability of opioids. The director then goes about establishing how and why that is so.

The default argument of Purdue Pharma and its defenders is that drug users, not drug makers, are responsible for addiction. But as the miniseries points out, the information that was fed to doctors and on which patients based the use of prescriptions — including the claim that delayed-action OxyContin wasn’t addictive — was simply untrue.”

Unethical Behavior Is Par for the Course

While Publicis is trying to downplay its role in what has been described as the crime of the century, the lawsuit against it will hopefully result in a reevaluation of marketing ethics. The agency, knowing full well there was an epidemic of opioid abuse underway, resulting in tens of thousands of premature deaths each year, took on the job of increasing Purdue’s profits by making that lethal trend worse.

Publicis claims they were just doing what advertising agencies do — they created promotional materials that boost client revenue. However, this argument circumvents any notion of ethics and concern about public health. They’re basically admitting that it’s all about making money, regardless of the cost.

So, even if their actions were within legal limits (which the Massachusetts case will eventually establish), their actions were immoral and clearly undermined public health.

They now want you to believe they are protecting public health by supporting COVID-19 censorship, but this too is working against the public good. How can you possibly make an educated decision about whether or not to participate in this gene therapy experiment if you’re not allowed to hear anything about the risks?

What Publicis calls “misinformation” is simply information that contradicts the propaganda being put out by the hands that feed it, i.e., the drug industry. History tells us companies driven by profit interest make poor truth tellers, as negative information will clearly have a detrimental impact on their bottom line. So, they lie and obfuscate. It’s that simple.

Public relations firms like Publicis are mere arms of these notoriously untruthful industries. They do their bidding because that’s what they’re paid to do. To think that Big Pharma and paid propagandists are looking out for anyone but themselves is dangerously naïve.

It is ironic doublespeak that Publicis claims to defend against misinformation that puts the public at risk, while being clearly guilty of crimes against humanity, having played a crucial role in one of the deadliest health care schemes involving lies and deceit.

Source : Mercola More   

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.