Leadership Changes: 12 Ways to Reassure Employees

Big changes at the top of a business can cause stress and anxiety. Learn tips to help employees better deal with the disruption and uncertainty that comes with a leadership shakeup. The post Leadership Changes: 12 Ways to Reassure Employees appeared first on AllBusiness.com. Click for more information about YEC. Copyright 2020 by AllBusiness.com. All rights reserved. The content and images contained in this RSS feed may only be used through an RSS reader and may not be reproduced on another website without the express written permission of the owner of AllBusiness.com.

Leadership Changes: 12 Ways to Reassure Employees

Big internal transitions can have a challenging impact on businesses, especially when leadership is changing. In order to ensure a seamless transition if you are bringing in a new leader, it’s important to proactively ease any concerns and be available to answer questions your team may have about the new manager.

To find out more, we asked the members of Young Entrepreneur Council for their insights on this question:

Transition can be hard on teams, particularly if leadership is changing. What is the best way to help employees and ease concerns when there is a leadership transition?

1. Craft an internal communications plan

Craft a communications plan early in the process and commit to communicating with transparency. Develop supporting materials for leaders like talking points, FAQs, updated org charts, etc. Address the questions at the forefront of employees’ minds—e.g., what does this mean for me and my job? Encourage questions and answer as openly as possible. —Traci Beach, Craft Impact


2. Set clear post-transition expectations

The most significant concern an employee has during leadership transitions is whether their jobs are safe. It’s vital to create a post-transition plan where roles and expectations are clearly defined. Sharing this information will go a long way to ease concerns during a leadership transition. —Blair Williams, MemberPress


3. Make yourself available and ask for feedback

We’ve had a change in leadership this year at my company, and I found that being entirely transparent and over-communicating helped my team with the transition in a way that made everyone feel more comfortable and less anxious. Having extra office hours and asking for lots of feedback can also help. It’s also vital to introduce leaders in a way that helps them connect with each team member. —Rachel Beider, PRESS Modern Massage

4. Have a succession plan

The only time a change in leadership would be particularly hard on a team is if they didn’t expect it. Having a succession plan ensures employees that the company has set goals and objectives that were set by previous leaders as well. A succession plan eases their worry and establishes confidence in the future of your company. —Solomon Thimothy, OneIMS


5. Establish priorities for certain tasks

When leaders change and good executives leave, employees may find themselves struggling without their trusted mentors and with more work than usual. Communicate with your employees about the most important tasks that need to be completed during the transition period. That way they have a means to focus and to complete their projects in a timely fashion. —Riccardo Conte, Virtus Flow

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6. Acknowledge the discomfort

Be authentic and acknowledge that times of transition are inherently uncomfortable. Assure your team that you will share information as you are able to and will support them in this time of change. At the same time, keep focused on your goals and provide steady guidance to the team as you weather the transition together. —Stan Garber, Scout RFP


7. Hold 1:1 meetings with team members

During times of leadership transition, you should get together with your team members for 1:1 meetings. During these meetings, your employees can comfortably address their concerns or ask any questions they have. Doing this will help you get to know your employees better and you can make each of them more comfortable with the transition, based on their individual needs. —Thomas Griffin, OptinMonster

8. Remind them you’re still focused on the mission

People hate change, even though it can be a good thing. Everyone on our team buys into our overall mission. The mission doesn’t change when there are personnel changes. When there is management instability, it’s the perfect time to reiterate that we’re still focused on the bigger task at hand and that the vision is still the same. —Joel Mathew, Fortress Consulting


9. Be confidently transparent in real time

Uncertainty leads to unnecessary questions, worry, and rumors. Let employees know what’s going on, why it’s happening, and what that means for them moving forward before the questions start being asked. Only then can you beat the rumor mill. Confident transparency is a proactive solution that lets your employees know they are your priority during any transition. —Sasha Rowe, Rivvly

10. Ease into the transition

Although it’s not possible to slow down every aspect of a leadership transition, it is helpful to gently ease into one new change at a time. Give your employees the chance to adjust and also ask them for their feedback. Their feedback can actually help you do a better job. Ease into leadership transitions and give your employees the time to get used to new changes. —Syed Balkhi, WPBeginner


11. Explain the “why”

The key to healthy transitions of leadership is to overcommunicate and consistently explain the “why” behind your decisions. We recently went through a lot of leadership changes, and the team was excited because there were no questions as to what was happening or why—instead they were all excited for those being promoted! —Kelsey Raymond, Influence & Co.

12. Define the future

Everyone asks a similar question during times of transition: “What does this mean for me?” Employees want to know how they fit into the objectives of a company’s changing leadership. Address this point upfront. Describe the future and what it looks like. Let them know the company’s mission isn’t changing, and define their new role. This will ease their concerns and excite them for the future. —Jordan Conrad, Writing Explained


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How to Successfully Move Your Business Online

During the pandemic, it’s vital for companies to find new ways to create revenue to stay afloat. One strategy is moving the business online—here’s how. The post How to Successfully Move Your Business Online appeared first on AllBusiness.com. Click for more information about Guest Post. Copyright 2020 by AllBusiness.com. All rights reserved. The content and images contained in this RSS feed may only be used through an RSS reader and may not be reproduced on another website without the express written permission of the owner of AllBusiness.com.

How to Successfully Move Your Business Online

By Dmytro Spilka

The coronavirus pandemic has heralded a brief era of uncertainty where we are all looking to prioritize the safety of ourselves and others ahead of our business’s financial security. This has led to scores of companies closing their doors in the short term and setting up to operate online in order to serve people in locked-down communities. 

Fortunately, we live in a time where technology has enabled countless businesses to serve their customers entirely online. While some companies are focusing on optimizing their output towards online consumers, others are choosing to offer products and services for free or at a discounted price with a plan to build databases to work with over the coming months. 

There are plenty of approaches to take when transitioning your company from a brick-and-mortar entity into a full-fledged online service, and luckily today’s technology means you can be up and ready to accept digital payments in a matter of moments. 

For small businesses, it’s vital that you continue to find ways to create revenue in order to stay afloat. While the act of building a presence online is relatively straightforward, it’s important to to become more discoverable and more capable of receiving payments right away. With this in mind, let’s take a deeper look into the process behind establishing your business online:

Choose how to enter the market

The first and perhaps most important consideration to make is how you plan to enter the market. Naturally, this will depend on the industry in which your company operates. While many businesses will have their own websites, it may not be the best place for them to secure sales and win customers. 

For example, if you own a restaurant that’s aiming to transition into an online business, a major boost to your sales will likely come from some form of partnership with an established online delivery service like Grubhub or Uber Eats. Whereas, if you specialize in creating quality picture frames, you may be best off listing your products on Etsy. 

Remember that you’re looking to strategically enter the right market in order to attract more prospective customers. Businesses that sell competitively priced hardware are likely to stand out from competitors by making their products more readily available, and could find websites like Amazon ideal, while other high-quality brands that aim to add an element of prestige to their online presence will likely opt to create their own e-commerce store

This part of the process requires a level of introspection. What does your business stand for? Where are your customers located? By answering these questions you’ll find some clarity on where it’s best to list your products and services. 

Establish a payment service

The emergence of COVID-19 has made it necessary for businesses to sell products online. This transition calls for a solid payment service that’s capable of supporting multiple transactions and payments via different channels. Different payment systems can benefit businesses in different ways, and you’ll need to consider the pros and cons of the systems you’re looking at.

One of the most prominent payment systems available for businesses to use online is eWAY. This system is relatively simple to create, and payments can be processed within six days of establishing your business’s internet merchant account. 

eWAY allows your business to accept multiple payments at the same time online as well as accept PayPal-based purchases. The payment service also has 24/7 customer support that’s accessible via phone or email if you run into problems online. 

Analyze your performance

One of the most significant perks of transferring your business online is that your performance can be comfortably analyzed and improved upon with just a matter of clicks. The wealth of insights available to companies online means they can effectively run trials of new landing pages or website designs to see which ones give sales the best boosts, and they can also fine-tune content strategies and digital marketing campaigns to attract their target audiences. 

There are plenty of great analytics tools available to better monitor your performance, and is a strong contender for best in its category. Through the data shown by Google Analytics, users can gain insights driven by machine learning to deliver accurate results. Here, it’s possible to see where your customers come from, how they’ve visited your site, and where their location is. 

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Other analytics platforms like can analyze the quality of the traffic you gain and how all of your marketing campaigns are performing in terms of attracting the right customers. Tools like and allow you to analyze what exactly grabs the users’ attention and where specifically they click on your website. These tools provide insightful, visual heatmaps that show you exactly how your visitors are responding to different elements on your website. 

Many businesses make a fatal error ignoring the chance to analyze their performance online. If you don’t spend time monitoring the effectiveness of the ads you set up, the content you produce, or your marketing efforts, you could be wasting hours of valuable time on the wrong endeavor. 

When promoting your business, take the time to analyze what effect it’s having on your desired audience. Producing a 2,000-word article in a bid to win traffic for your website may be a wise choice, but it will only work if it engages with users who will act on it and make a purchase. 

Essentially, if you make sure all of your key decisions are backed by data, it will be significantly harder to make a mistake as you continue to build your presence online. 

Optimize your socials

For better or for worse, the 2020 landscape is dominated by social media. As a business looking to , your social presence will have to be optimized to gain better exposure. 

If your company doesn’t already have a presence on online platforms like Facebook and Twitter, it’s vital that you take the time to build your profile so that you can directly interact with your audience and draw them to your website or selling site. Also, be sure to leverage your platforms by creating engaging content. Different social sites benefit different businesses, so it’s worth strategically identifying which platform would suit your business best. 

For instance, the pictorial nature of Instagram can be useful if your business creates visually appealing products; it would especially suit artists, florists, designers, and engineers. Twitter focuses on microblogging for global audiences and could be suitable for text-based companies in media and journalism. Facebook has a huge social presence that suits just about any organization, but it is particularly good at allowing businesses to bond with more localized audiences. 

Newer networks like TikTok can be a a good way to show that you’re business is innovative; the video-based nature of the content can be great for companies within a range of industries to demonstrate their products and services. 

Be sure to always link back to your website in your posts and remember to be sociable with those who interact with you. Social media is a great way to demonstrate good customer service. 

The great thing about creating a social media presence is that businesses tend to get back what they put into their efforts. You can be as proactive or casual as you would like when setting up social accounts, but customers will be won over by more active accounts. 

The coronavirus pandemic has created difficulties for many companies and hard-working business owners. While transitioning online may be an essential move to secure your , it’s also important to keep yourself and your employees safe. Be sure to practice caution in the decisions you make and avoid putting any stakeholders in danger. Remember to stay safe while staying profitable.

RELATED: Marketing Your Business in a Coronavirus-Affected World

About the Author

Post by: Dmytro Spilka

Dmytro Spilka is the founder and CEO at Solvid. Founder of Pridicto, an AI-powered web analytics SaaS that enables users to forecast website traffic and set visual aims. Dmytro is a contributor for Entrepreneur.com, SEW, ClickZ, TechRadar, Social Media Today, WooRank, SEMRush, and ITProPortal.

Company: Solvid
Website: www.solvid.co.uk
Connect with me on Twitter and LinkedIn.

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