Live Nation UK & MelodyVR Partner for Virtual Reality Concert Series Live From O2 Academy Brixton

Live Nation U.K. and MelodyVR have partnered on Live From O2 Academy Brixton, a new experience that will allow artists to connect with fans via one-off VR concerts.

Live Nation UK & MelodyVR Partner for Virtual Reality Concert Series Live From O2 Academy Brixton

Earlier this month, Live Nation U.K. and the virtual reality company MelodyVR partnered on Wireless Connect, a virtual version of London’s long-running Wireless Festival that featured 360-degree VR performances from 70 artists out of London and L.A., drawing over 132,000 fans from more than 34 countries. Now, the companies have announced an expansion of that partnership with Live From O2 Academy Brixton, a new experience that will allow artists to connect with fans via one-off VR concerts.

Live From O2 Academy Brixton will deliver live artist performances from the London venue using MelodyVR technology, with audiences able to choose the vantage point from which they’d like to watch the show. Each concert — which is fully customizable for artists — will be available in 360-degree and virtual reality on the MelodyVR app for anyone with a smartphone or Oculus VR device in the U.K., U.S., Canada, France, Germany, Sweden, Spain, Italy, Portugal, the Netherlands, Ireland, Switzerland, Austria, Greece and Belgium. Individual fans will be able to purchase access via Ticketmaster.

“We look forward to partnering with MelodyVR and presenting Live From O2 Academy Brixton which will connect artists with fans globally through the latest and exciting 360° VR technology, direct from a purpose-built studio set within this iconic and world-famous venue,” said Live Nation U.K. chairman Denis Desmond in a statement.

“MelodyVR’s mission is to use our innovative technology to make sure artists can keep staging amazing shows and fans can continue to experience and enjoy the live music that they love,” added MelodyVR CEO Anthony Matchett. “We’ve helped to take Wireless virtual this weekend, co-creating the successful Wireless Connect, and Live From O2 Academy Brixton is another exciting venture in partnership with Live Nation. Virtual shows are here to complement and support live entertainment, and we are proud to be working with the rest of the industry to ensure that live music doesn’t stop.”

Source : Billboard More   

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Emmanuel Kelly Talks ‘American Idol’ Full-Circle Moment, Performs ‘Never Alone’ on ‘The Kelly Clarkson Show’

Pop singer-songwriter Emmanuel Kelly appeared on The Kelly Clarkson Show today (July 8) to share with host Kelly Clarkson his full-circle American Idol moment.

Emmanuel Kelly Talks ‘American Idol’ Full-Circle Moment, Performs ‘Never Alone’ on ‘The Kelly Clarkson Show’

Pop singer-songwriter Emmanuel Kelly appeared on The Kelly Clarkson Show today (July 8) to share with host Kelly Clarkson his full-circle American Idol moment.

Kelly’s story about becoming the “first differently-abled pop star” has touched many. He was abandoned in a box as an infant in his war-torn birthplace of Iraq before nuns from a Mother Teresa orphanage brought him in. They raised him with Ahmed, another boy who was also born with “severely underdeveloped limbs due to the chemical warfare in the community” and whom he considers to be his brother. Humanitarian Moria Kelly flew them to Australia for a series of life-changing surgeries before eventually adopting them both. But he let Clarkson know her story touched him, too.

“I remember one day I was watching a TV show, and that TV show was American Idol…. And I see this woman and I’m thinking, ‘Now, she’s got one hell of a voice!’ Right? And it was you!” he expressed to the shocked TV show host. “And so that day, I realized that, ‘You know what? If she can do it, I can as well. And I’m going to push on and fight.'”

Kelly named her as one of his three main musical inspirations alongside Andrea Bocelli and Coldplay, whose frontman Chris Martin serves as Kelly’s longtime mentor and appears in his music video for his latest single “Never Alone.” “I love that I made Andrea Bocelli and Coldplay’s list!” Clarkson replied joyfully.

Before performing his motivational jam in an isolated recording studio, he dished to inaugural Idol alum that his appearance on her show was his “first American national and worldwide talk show.”

Watch Kelly’s interview and performance below.

Source : Billboard More   

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