Meet the Woman Dominating the Book Club Business With Literati: Jessica Ewing

Hear her story on Second Life podcast.

Meet the Woman Dominating the Book Club Business With Literati: Jessica Ewing

Welcome toSecond Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

Literati, an innovative experiential company built for book lovers of all ages, is a true labor of love. Founded by Jessica Ewing, an author and unapologetic lover of literature, Literati is dedicated to connecting people through the power of reading and reimagining how books are discovered and read together. It's a book club like no other. The Literarti team of visionaries curates monthly reads by notable authors, intellectuals, and changemakers including Stephen Curry, Richard Branson, Roxane Gay, Megan Rapinoe, Elin Hilderbrand, Cheryl Strayed, Jesmyn Ward, and more—while remaining committed to highlighting the authors and artists behind every story.

Literati launched in 2017 first as a unique try-before-you-buy book-curation service for kids, and in August of 2020, the brand expanded to offer book clubs through its app, giving members exclusive access to voices and perspectives that haven't historically heard before to advance the definition of a book discussion. Today, Ewing has raised $40 million in Series B funding and was just included on Inc. magazine's esteemed Inc. 5000 list at #77 in the U.S. There's no denying that Ewing's modern approach to reading has completely reshaped how we can further connect through books, and it all began with her passion for literature. 

In 2009, Ewing left her high-profile job to pursue a lifelong dream of writing a novel. Throughout that process, Ewing experienced firsthand the difficulties and intricacies behind book discovery and publication. Thus, she became determined to create a company that supports the expansion of the publishing industry by bringing imagination to bookselling and creating a better book discovery experience. But before she made the major leap into following her literary dreams, Ewing began her career as a product manager at Google, where she worked directly for both Marissa Mayer and Sundar Pichai for five years developing consumer products. In fact, Ewing was featured in Fast Company as one of Google's 12 Most Innovative Minds in 2007, and she is the co-owner of five different patents in consumer technology design.

Listen to the latest episode of Second Life to hear how both Ewing's past career and personal experiences led her to create a life-changing company for artists and creators in the publishing industry that is truly solving the problem of book discovery. And in the spirit of gift-giving, click here to gift a membership to the book club.

Up next: Meet Sabeena Ladha: Founder and CEO of Deux, the Good-for-You Cookie Dough Brand

Source : Who What Wear More   

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This Jacket Style Is So Now, and I'm Here for It

Spotted in all our favorite stores.

This Jacket Style Is So Now, and I'm Here for It

It's time to welcome the shacket into your wardrobe this season. For those not familiar with the term, a shacket is essentially a slightly oversize shirt-jacket hybrid that’s currently blowing up our Insta feeds and dominating at all our favorite stores right now.

So what's so great about it, you ask? Shackets are the absolute perfect layering piece through fall, winter and spring. Their popular wool blend and leather styles makes them thicker than your average shirt, but thinner than your heavy winter coat so you can easily layer them over a turtleneck and under an overcoat throughout the colder temps. When spring arrives, you can throw it on over a lightweight tee with little effort required.

They look fresh buttoned up as a shirt and effortlessly cool undone as a jacket, and they exude a seriously cool fashion-girl look that is so right now. And the best part? They suit literally everyone. So if you want an easy and cool way to look on-trend as we transition to the cooler weather, consider the shacket your essential, new hero piece. I'm here for the trend with these chic options I've found below, and perhaps you will be too.

Pair your shacket over a knit turtleneck with leather trousers and lug sole boots for an effortlessly cool weekend look that's wholly on-trend.

A fashion-girl favorite.

Style over mini dresses and jeans alike.

Try one with an attached belt to cinch you at the waist.

How luxe does this look?

A plaid print adds a casual-cool fall touch to your jeans and boots.

Style with a tee, jeans, and chunky boots for a seriously cool look.

This shirt jacket features contrast lining and a figure accentuating belt.

Guaranteed you'll be throwing this versatile piece over everything you own.

The chore jacket makes getting dressed less of a chore.

A tweed or checked shacket is perfect for smarter settings.

This is selling out fast.

Wear over lightweight turtlenecks in fall, and under a camel coat come winter.

Change it up with a cool pink hue.

This retro silhouette is so good.

Try a long-line shacket with a breezy dress and chunky knee-high rainboots for one seriously chic fashion-girl approved look.

Store your essentials in these handy big patch pockets.

You'll be wearing this versatile piece for years to come.

For a cool-girl look try a long shacket silhouette.

Easy and effortless.

Leather shackets not only do they look luxurious but they're also a great option to take you from day to night.

Style it over a silk slip dress or boyfriend jeans—it will look gorgeous either way.

Try a shacket in a cozy quilted fabric.

The long-line silhouette adds a modern touch.

Yes to these subtle pockets.

Simple yet striking.

A sage-green hue looks refreshingly cool with beige trousers and jeans alike.

How about a cool cropped silhouette?

Warning: you may never want to take this off.

A smart investment piece.

A denim shacket will be your new go-to.

Up next,"Shackets" Will Be the Most Popular Jacket Trend This Fall, and That's a Fact

Source : Who What Wear More   

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