Netflix lays out plans to reopen production on shows and films

Netflix has laid out plans to reopen production on its shows and films, outlining a new normal for Hollywood sets that involves daily temperature checks, boxed lunches instead of buffet-style tables and disposable applicators for make-up. Read more: Netflix lays out plans to reopen production on shows and films

Netflix lays out plans to reopen production on shows and films

Netflix has laid out plans to reopen production on its shows and films, outlining a new normal for Hollywood sets that involves daily temperature checks, boxed lunches instead of buffet-style tables and disposable applicators for make-up.

The streaming company, which produces local language movies and television series across the globe, has already begun shooting again in South Korea, Japan and Iceland, said Ted Sarandos, chief content officer. It plans to resume production in Sweden this month, and Norway in July.

TV and movie sets closed across the US from March, delaying the production of hits such as Stranger Things and Succession, and affecting companies from industry giants like Disney to small independent film studios. Thousands of employees have been laid off or furloughed.

“Because Netflix shows and films are made around the globe, we’re starting to learn how to get production going again despite the crisis,” Mr Sarandos wrote in the Los Angeles Times. “There are thousands [of] crew members anxious to return to work, and millions of people relying on the entertainment they produce.”

Mr Sarandos offered an insight into the new ways of doing things that will probably become the norm for Hollywood sets. In South Korea, for example, where Netflix has been shooting romance series “Love Alarm”, all cast and crew employees have their temperatures checked daily. If anyone shows signs of infection, production is halted.

Hand sanitiser, masks and gloves have become fixtures of Netflix sets in these countries. Actors eat boxed lunches, rather than helping themselves from buffet-style food tables and communal snacks. Every few hours, the cast and crew take a break to wash their hands and disinfect surfaces. Make-up artists use single-use, disposable applicators and wardrobes are steam-cleaned daily.

Mr Sarandos warned that scenes that involve crowds or “intimate moments” would need to be postponed until the crisis eases. Scripts may need to be rewritten, or producers would have to use technology to recreate a scene that otherwise would have been filmed live, he added.

As Hollywood passes its eighth week of the shutdown, executives have begun wondering about when cameras can roll again. In the US, states such as Georgia have already begun reopening, while California governor Gavin Newsom announced that some businesses would open their doors again this week. Tyler Perry, the producer and actor, is planning to reopen his Atlanta sets next month.

But there are still considerable question marks about reopening sets, warned Rich Greenfield, partner at consultancy LightShed Partners.

“If you are an aspiring actor or part of the film crew, getting back to work may be a financial necessity,” he said. “But if you are one of the world’s biggest movie or TV stars, do you want to take the risk?”

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Netflix lays out plans to reopen production on shows and films

Source : Business Matters More   

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Sky to give 100 businesses TV advertising campaigns in £1m support scheme

Sky Media, the advertising sales arm of Sky has launched its AdSmart SME support scheme, the SME100. Read more: Sky to give 100 businesses TV advertising campaigns in £1m support scheme

Sky to give 100 businesses TV advertising campaigns in £1m support scheme

Sky Media, the advertising sales arm of Sky has launched its AdSmart SME support scheme, the SME100.

The £1 million fund will provide 100 businesses with TV advertising campaigns via AdSmart to support them during the difficult times.

SME100 is open to SMEs that have been running for at least one year in the UK with up to 50 full time employees. Businesses can nominate themselves or be put forward by their own customers. Sky Media is encouraging people to highlight the businesses in their local area that need support during this time and who would benefit from accessing the power of TV advertising at a moment when TV consumption has significantly increased.

Sky Media wants to reward the businesses that are demonstrating true resolve and ingenuity. Businesses of all types are adapting to the current climate but can further thrive with the extra exposure TV can deliver. From local garden centres delivering flowers and materials for the first time, to yoga and dance studios keeping people fit with new online classes, the businesses that are selected to be part of the SME100 will be representative of the whole of the UK.

“Businesses up and down the country are facing some of the hardest trading conditions in recent memory,” said David Sanderson, Director of AdSmart Local & Development at Sky Media. “We want to help our nation’s SMEs where possible by giving access to highly relevant audiences via AdSmart totally for free. SMEs are the lifeblood of our economy, making up 99.9% of all business in the UK. We know that although there are economic slowdowns, people are still spending money and we want to help brands connect to these audiences. This initiative is about giving businesses confidence in advertising and their ability to succeed no matter the situation.”

Creative execution of the ads will be supported by local creative agencies and through an exclusive partnership with Shutterstock. Shutterstock will assist the 100 businesses by providing complimentary access to high-quality images, video and music to aid the creative process and effectively tell their story with engaging content. In doing so, the SME100 and Shutterstock will enable local creative agencies to produce broadcast-ready, 30 second ads remotely and cost-effectively and will bring further investment into local and smaller creative industries.

The campaigns will be delivered via AdSmart from Sky, the market leading addressable TV platform, that easily enables brands to advertise on TV by focusing on the audiences that matter to them. This revolutionary technology means a brand can reach households by postcode area, within a designated distance of their store, or by household make-up or lifestyle attributes that best suit their service. In only targeting audiences that matter to the business, brands can be assured that their advertising will be relevant, accessible and drive business results.

Small Business Minister, Paul Scully said “This Government is fully committed to supporting SMEs through this challenging time, with £12.3 billion in grants and 100% government guaranteed loans of up to £50,000 through our Bounce Back Loans scheme. However, we all have a role to play in the national response to COVID-19, so I welcome Sky’s announcement today, releasing a £1 million AdSmart fund to provide SMEs with free TV advertising campaigns.”

Read more:
Sky to give 100 businesses TV advertising campaigns in £1m support scheme

Source : Business Matters More   

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