Oppo and Kodak to Co-Launch Smartphone on September 16

Oppo is poised to launch a special edition of its Find X3 Pro smartphone later this week in conjunction with Kodak. Called the “Photographer Edition,” it is expected to kick off a partnership between the two brands. As spotted by GSMArena, Oppo has revealed that it will officially announce the special edition Find X3 Pro […]

Oppo and Kodak to Co-Launch Smartphone on September 16

Oppo is poised to launch a special edition of its Find X3 Pro smartphone later this week in conjunction with Kodak. Called the “Photographer Edition,” it is expected to kick off a partnership between the two brands.

As spotted by , Oppo has revealed that it will officially announce the special edition Find X3 Pro Photographer Edition during a live stream scheduled for September 16 in China. The company announced its plans on Weibo. The Find X3 Pro Photographer Edition is unlikely to make any substantive performance changes to the original Find X3 Pro that was launched in March but will offer a new look and a few other changes to the packaging.

That means the same quad-camera array that features two 10-bit 50-megapixel cameras and the billion-color QHD+ curved display will return, this time with a silver and black finish that is reminiscent of the Kodak 35.

The Kodak 35 was introduced in 1938 and was the first 35mm camera manufactured in the United States and the first camera from the Eastman Kodak Company.

via Weibo

According to some of the official promotional images, the Find X3 Pro Photographer Edition will ship with a protective case that mimics the color and design of the smartphone itself and will ship in a new collector’s box.

Even if Oppo makes no performance changes to the Find X3 Pro in this new edition, that wouldn’t necessarily be a bad thing. review of the phone, Andy Boxall called it a great, consistent camera experience that mostly guarantees a good result regardless of which of the four cameras are used.

“The Find X3 Pro is a very desirable, compact, and powerful smartphone with a highly competent camera, which includes features and technology not seen on other phones,” he wrote.

It’s not clear if Oppo and Kodak plan to do anything more with the partnership beyond the co-branding of smartphones or if it will extend beyond or simply be a one-off. While Zeiss and Hasselblad have teamed up with Vivo and OnePlus for multi-year co-development of camera technologies, Oppo as a brand has not tied itself to a notable camera or lens brand with its smartphone imaging systems (although it and OnePlus were recently merged). That said, Kodak does not have much clout when it comes to the digital space as the company historically focused entirely on film and paper after famously deciding to pass on developing digital cameras back in 1975 despite the first digital camera actually being made behind its walls. While Kodak has made digital camera devices in recent years, the Kodak name doesn’t carry the same clout or expertise that brands like Leica, Hasselblad, Zeiss, and others who have partnered with smartphone brands do.

Kodak’s close ties to the Chinese smartphone company may explain why it was quick to delete a photo from its official Instagram account of the Xinjiang Uyghur Autonomous Region where the photographer mentioned the mass detentions of the Uyghur people there. Kodak apologized for the publication of the image stating that its Instagram is “not intended to be a platform for political commentary.”

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Apple Introduces 9th Generation iPad and New iPad Mini

Apple has announced the new ninth-generation iPad, with new features as well as a new iPad Mini with a sleek design. Both tablets also see a major jump in performance over predecessors. The latest Apple event — “California Dreaming” — was kicked off with announcements for the company’s iPad lineup with powerful performance boosts to […]

Apple Introduces 9th Generation iPad and New iPad Mini

Apple has announced the new ninth-generation iPad, with new features as well as a new iPad Mini with a sleek design. Both tablets also see a major jump in performance over predecessors.

The latest Apple event — “California Dreaming” — was kicked off with announcements for the company’s iPad lineup with powerful performance boosts to both Apple’s standard iPad and the new iPad Mini model.

The popular standard size iPad model, which is now in its 9th generation, features a powerful A13 Bionic chip, which Apple claims packs performance all the while retaining battery life.

Starting at $330 for everyday consumers or $300 for schools, the latest iPad offers fast connectivity, compatibility with smart accessories, and boasts three times faster speeds than Chromebook and six times faster than Android tablets, according to Apple.

The new iPad features a 10.2-inch Retina display with True Tone — which allows automatic screen adjustments based on the ambient light and brightness — and a 12-megapixel Ultra Wide front camera with Center Stage. Center Stage is a feature launched with the iPad Pro earlier this year and enhances video calls by automatically panning the camera to keep users in view and detects others who join in. It can be used in both portrait and landscape orientation.

The newly unveiled iPad Mini comes at a slightly higher $500 starting price but boasts a brand new A15 Bionic chip, with 80-percent faster performance compared to the previous generation. Together with CPU and GPU, the iPad Mini’s new Neural Engine enables a more seamless experience for apps, such as image recognition and language learning through the new Translate App.

The iPad Mini has an all-screen design with an 8.3-inch Liquid Retina display, 500 nits of brightness, features antireflective coating, and just like the iPad — has True Tone. Both cameras have been updated with a 12-megapixel rear camera with Focus Pixels and a larger f/1.8 aperture, and an Ultra-Wide front camera with a new 12MP sensor and a larger field of view.

iPad Mini also features a new USB-C port, same as iPad Air, which gives users flexibility when working with additional devices, for example, cameras whilst out on a location shoot. Apple claims it gives users 10-times faster data transfer speed.

Furthermore, cellular models will feature 5G, making iPad Mini an attractive tablet for users who regularly travel or work outside of the office. It is also compatible with a wide array of accessories, such as the second-generation Apple Pencil, which attaches magnetically to the side of iPad Mini for wireless charging and pairing.

Both iPad models feature a new location for Touch ID, which is now situated on the top right of the device, just like on iPad Air. Both models are also built with 100-percent recycled aluminum in the enclosure as part of the company’s dedication to reducing environmental impact.

Interested users can order both iPad models today on the Apple website, with units available from next week.

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