Oracle Unveils Ad Measuring Technology For In-Video Games

Oracle (ORCL) has unveiled the world’s first ad measurement technology for 3D in-game environments. The technology will make it easier for advertisers to measure the performance of their advertising within Read More... The post Oracle Unveils Ad Measuring Technology For In-Video Games appeared first on TipRanks Financial Blog.

Oracle Unveils Ad Measuring Technology For In-Video Games

Oracle () has unveiled the world’s first ad measurement technology for 3D in-game environments. The technology will make it easier for advertisers to measure the performance of their advertising within video games.

Oracle's new technology will allow advertisers to determine whether an ad campaign was effective in reaching its targeted audience. In response, advertisers will be able to make informed decisions about their future ad campaigns. Spending on invalid traffic or fraudulent activity could become a relic of the past.

“Today’s industry-first announcement represents an important step forward in understanding ad performance in 3D in-game environments. We’re proud to be able to equip advertisers with the confidence and tools they need to make more informed buying decisions to reach these highly engaged audiences,” said Derek Wise, Chief Product Officer, Oracle Advertising.

The unveiling of the ad measurement technology comes on the heels of another win for Oracle. HealthPartners, an integrated care delivery and health care financing organization, has selected Oracle cloud for the modernization of business processes and workflows. In a bid to simplify processes, enhance employee experience, and reduce costs, HealthPartners will transfer its business processes to Oracle Cloud. ().

In other positive news for Oracle, Sumitomo Mitsui Financial Group has consolidated its accounting functions in Oracle Fusion Cloud Enterprise Resource Planning. This Japanese bank will use Oracle's cloud computing suite to increase productivity, reduce costs, and improve controls.

Wolfe Research analyst has a Hold rating on the stock, reiterating that Oracle needs to show mid-single-digit growth for its shares to edge higher.

Zukin stated, “Oracle’s fiscal fourth quarter (period ending May) and outlook for FY22 will be the first opportunity where investors will get a glimpse at whether Oracle’s growth businesses can finally overcome headwinds in its non-growth businesses to yield organic total company growth.”

Zukin has a $75 price target on Oracle, implying 2.28% downside potential to current levels.

Consensus among analysts on Wall Street is a Moderate Buy based on 8 Buy and 14 Hold ratings. The average analyst implies 3.04% downside potential to current levels.

ORCL scores a 7 out of 10 in TipRanks’ system, suggesting its performance is likely to align with market averages.

Related News:
Electronic Arts Delivers Impressive FY21 Results, Announces Dividend
Alphabet Launches $100M Fund To Reward YouTube Shorts Creators
eBay Hops on the NFT Bandwagon

The post Oracle Unveils Ad Measuring Technology For In-Video Games appeared first on TipRanks Financial Blog.

Source : Tip Ranks More   

What's Your Reaction?

like
0
dislike
0
love
0
funny
0
angry
0
sad
0
wow
0

Next Article

CSX Snaps Up Quality Carriers; Street Says Buy

Transportation company CSX Corp. (CSX) has agreed to acquire Quality Carriers from Quality Distribution Inc. CSX is a transportation company providing rail, intermodal, and rail-to-truck transload services and solutions. Quality Read More... The post CSX Snaps Up Quality Carriers; Street Says Buy appeared first on TipRanks Financial Blog.

CSX Snaps Up Quality Carriers; Street Says Buy

Transportation company CSX Corp. () has agreed to acquire Quality Carriers from Quality Distribution Inc. CSX is a transportation company providing rail, intermodal, and rail-to-truck transload services and solutions. Quality Carriers is a provider of truck transportation for bulk liquid chemicals in North America.

The terms of the acquisition were not disclosed. CSX expects it to close in Q3.

Quality has an extensive fleet of bulk tank trucks and around 2,500 drivers.  The acquisition is expected to widen the presence of both companies and create a unique solution for multimodal chemical transport.  

CSX President and CEO James M. Foote said, “The acquisition of Quality Carriers further demonstrates our commitment to the strategic growth of our business and deepening our relationships with customers.” (See CSX Corp stock analysis on TipRanks)

Foote added, “Our new partnership will provide chemical producers and shippers with a first-of-its-kind multimodal solution that capitalizes on the powerful synergies between Quality Carriers’ truck transportation fleet and our cost-advantaged rail network.”

On April 21, RBC Capital analyst Walter Spracklin reiterated a Buy rating on the stock and increased the price target to $108 (8.4% upside potential) from $100.

Spracklin noted CSX’s Q1 performance as “mixed” with earnings “light” compared to estimates. Nonetheless, the analyst continues to favor CSX owing to its robust operating model amongst an increase in volume and related volatility.

Consensus among analysts is that CSX is a Strong Buy based on 10 Buys and 3 Holds. The average analyst price target of $107.46 implies 7.8% upside potential. Shares have gained about 55.3% over the past year.

Related News:
Amazon Expanding In Louisiana With Robotics Fulfillment Center
Luminar Partners With Toyota’s Pony.ai To Enhance Safe Autonomous Driving
Dish Network Taps Debt Market To Raise $1.25B For Broadcast Unit

The post CSX Snaps Up Quality Carriers; Street Says Buy appeared first on TipRanks Financial Blog.

Source : Tip Ranks More   

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.