This original article was first published here: Our Legacy Swedish Fashion Brand With a Cult Following
During the last 18 months, menswear has been all about working from home. In this digital world how many of you have dressed sloppy and now are seeking a new legacy when it comes to your current wardrobe? How many of you sorted through your existing collection, ditched clothes you no longer could fit in and kept some of your items you can’t part with? Your current challenge is to build on your existing capsule wardrobe. A brand that ticks all these boxes is called Our Legacy. It is an independent fashion brand based in Stockholm, that survived a brutal beating during this pandemic. Top brands can survive any storm due to their cult following.
They were founded in Sweden in 2005 by Jockum Hallin, Cristopher Nying and Richardos Klarén.
Known for applying custom-developed fabrics on signature shapes, Our Legacy has amassed a devoted following over the years establishing the role of a cult brand. You can find Our legacy brand – review on website.
The designers key to success is that don’t follow any trend or tribe; instead, they create staple pieces their influences the buyer into items that will build on their existing capsule wardrobe.
“We don’t want people to see what we were inspired by,” says Hallin.
This ethos is ideal in a world with weather patterns that are so unpredictable. Over the years, their buyers are loyal to the brand. When their stores closed around the globe, the key to survival is the consumer knew what they would get when buying new items. Due to their online presence being strong, very easy to navigate and a lovely buying experience they have conquered this ever-changing storm.
Their clothing collections include men’s and women’s ready-to-wear, defined by intricate attention to detail and repurposing of materials. In fact, the clothing is well suited to mix and match targeting both genders, or no gender at all.
Unintentionally, Our Legacy is not gender defined regarding mixing and maxing.
OUR LEGACY is about familiar and irregular, with reworked yet recognizable silhouettes across recurring sub-categories. There is a pop-culture element to their designs that anyone of ca associate with over the years. This brand is shirts, bomber jackets that can be layered without shoving the brand logo in your face.
Their success is defined by their followers. And with ever-changing colours using the same basic designs. The brand stands out in a subtle way.
Our Legacy – REVERSIBLE VARSITY JACKET
The men’s clothing can always be layered with various designs. Due to the quality fabrics and ever-changing prints. The consumer can add new collections to their already existing Legacy wardrobe. The clothes are created in a way the buyer can layer his shirt, teamed with a pullover followed by a bomber jacket. Therefore the clothing can be worn all year round as opposed to trends.
Use the art of layering with Our Legacy Heusen Shirt Fox Brown Check
The clothes are versatile and colourful with basic neutral colours. This means trends can be set all year round. It means the clothing line has long jeopardy which men love to have. Due to traditional stable pieces, men can mix and match as they feel throughout the year.
Hallin and Nying key winners are taking workaday pieces like crewnecks and anoraks and using treatments like crinkled nylon, richly dyed suede, and washed-out tie-dye and create their own DNA wardrobe signature pieces.
“We rarely use solid colors,” Hallin says. “We want to use colors that have more life, so we over-dye or wash the fabrics.”
There is a very nineties vibe running throughout their collection even borderline Miami Vice cuts when it comes to leisurewear.
Classic Scandinavian Minimalism
At first glance, there is the classic Scandinavian minimalism we are all accustomed to. With adding eccentric prints this is where the cult following separates the boy’s from the men. So as time goes by men can build their confidence and try out more adventurous fabrics and slowly build their existing legacy wardrobe to an ever-evolving leave of their own.
With our current situation of limited travel, men can choose to mix and match items so it works when out and about on staycation.
Their current collection is spot on regarding a mix of style, comfort and fun. By creating a mustard loose shirt and team it with some slip-on leather loafers. It means when one is popping out for a drink or the supermarket. The guy does not have to change at all and still look effortlessly smart. If that is all too daring Our Legacy offers two-toned trainers.
How cool are these shoes?
Heels For Men
Can men wear heels? They certainly can with their square toe boot. Team it with their borrowed straight leg chino’s and you are bang on ready for winter. We are loving their Camion boots, loafers and ankle boots. This is certainly a time to ditch your trainers for more sophisticated day wear without compromising your comfort.
Our Legacy – Flat Toe Boot Black Leather
By creating items that are not the usual it’s why Our Legacy without intentionally knowing it they have created new trends. By designing the traditional denim jeans with quirky cuts. It’s is a brand that offers niche collections that can take men on a journey from classic looks to a new and bold wardrobe without men even realising it.
If your legacy is to support a more sustainable way of purchasing quality clothing and shoes. Our Legacy is your brand. Its current collection is very versatile, hence just mix and match creating your own signature style. Their existing items can work well with your current wardrobe. Spend more, buy less but buy smarter.
By the way, on this site, you can choose a good one.
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