Rihanna

By Timothy Adler on Small Business UK - Advice and Ideas for UK Small Businesses and SMEs The post Rihanna appeared first on Small Business UK.

Rihanna

By Timothy Adler on Small Business UK - Advice and Ideas for UK Small Businesses and SMEs

Pop star Rihanna was way ahead of the curve when she launched her Fenty Beauty cosmetics line in 2017. Noticing that there weren’t many cosmetic products designed for non-white skin, Rihanna said she wanted to launch her own cosmetics “so that people everywhere would be included”. The Fenty brand – which takes its moniker from Rihanna’s surname – launched with a range of foundations, highlighters, bronzers, blush compacts, lip glosses and blotting sheets. Fenty Beauty, which she launched as a $10m partnership with luxury giant LVMH, offered a diverse range for all skin colours. Time magazine named Fenty Beauty as one of “The 25 Best Inventions of 2017”.

Meanwhile Rih Rih launched a Savage x Fenty lingerie brand in 2018 that became so successful Goldman Sachs was engaged to lead a $100m fundraise in 2020. Savage x Fenty plans to launch physical stores across the US in 2022 as part of its push to become a front runner in the global lingerie market that’s expeected to hit $325bn by 2025.

Not content with her own beauty and lingerie lines, Ri-Ri expanded Fenty into a couture label alongside LVMH fashion labels Louis Vuitton, Givenchy and Christian Dior. However, the catwalk is littered with failed fashion ventures and Fenty’s clothing line closed its doors in February.

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Paul Newman

By Timothy Adler on Small Business UK - Advice and Ideas for UK Small Businesses and SMEs The post Paul Newman appeared first on Small Business UK.

Paul Newman

By Timothy Adler on Small Business UK - Advice and Ideas for UK Small Businesses and SMEs

Paul Newman was the first Hollywood star to create a business that has gone on to outlive him. Indeed, his Newman’s Own range of salad dressings and other foods, which launched in 1982, was years ahead of the game in that all profits would be donated to charity.

A star with a strong social conscience, Paul Newman – who at one point wanted to turn his back on stardom to become a marine biologist – became an entrepreneur almost by accident.

Back in 1980, one week before Christmas, Paul Newman and his pal Hemingway biographer A.E. Hotchner were messing about in Newman’s barn in Westport, Connecticut concocting a huge batch of salad dressing in an old horse barn. The men were using an old bathtub to make their enormous vat of salad dressing, even using a canoe paddle to stir it with, to bottle it up as Christmas presents.

Thankfully nobody died from food poisoning and the result was so delicious Newman decided to organise a blind tasting through a caterer he knew, the soon-to-be-famous-herself Martha Stewart. The judges overwhelmingly voted Newman’s concoction the favourite.

Newman and Hotchner decided to go into business the very next day, financing the venture with $20,000 each of their own seed money but the star was warned, “…just because they liked you as Butch Cassidy doesn’t mean they’ll all like your salad dressing”.

Key to the marketing of Newman’s Own was the picture of Newman himself dressed in a different costume for each of the different product lines. Newman only reluctantly agreed to be the face of the product, telling Hotchner: “My face on a bottle of salad dressing? Not a chance in hell.”

Famously, each bottle proclaims “100% Profits to Charity” and again Newman only reluctantly agreed to this, what he dismissed “noisy philanthropy”. To date, Newman’s Own has donated over $566m to charity.

What a mensch.

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