Sony a7S III Orders ‘Greatly Exceeded Expectations,’ Expect Delays

Sony Japan has posted a notice on its website warning that they’re going to have trouble keeping up with demand for the new Sony a7S III. Apparently, and to nobody’s surprise, pre-orders of the camera “greatly exceeded our expectations.” The announcement, which you can read here (Google translated), doesn’t share any details beyond notifying customers […]

Sony a7S III Orders ‘Greatly Exceeded Expectations,’ Expect Delays

Sony Japan has posted a notice on its website warning that they’re going to have trouble keeping up with demand for the new Sony a7S III. Apparently, and to nobody’s surprise, pre-orders of the camera “greatly exceeded our expectations.”

The announcement, which you can read here (Google translated), doesn’t share any details beyond notifying customers that there will likely be delays and asking them to be patient. Here’s the full statement with a bit of tweaking for clarity:

Notice Regarding Supply of Sony a7S III

Orders of the digital single-lens camera α7S III, which we started accepting on Tuesday, August 4, 2020, have greatly exceeded our expectations, and it may take time to deliver the product.

We will do our best to respond to your requests as much as possible, so please be patient.

The original camera announcement promised shipping would start sometime in September, but given this notice, it sounds like October is more likely. We’ve reached out to Sony to confirm that these delays will affect users in North America and aren’t limited to Japan, and will update this post if and when we hear back.

These sorts of announcements are starting to be pretty common… whether it’s a Nikon lens, the new Canon EOS R5 and R6, or the Sony a7S III, it seems that a combination of pre-release marketing hype and COVID-related production challenges are making it hard for camera makers to predict and keep up with demand for their latest-and-greatest products. Given the financial state of the industry, that’s not a bad problem to have…


UPDATE 8/6/20: A Sony spokesperson responded to our request for confirmation with the following. Hopefully this means most (if not all) pre-orders will be delivered on time:

The customer response has been incredible, and we are experiencing unprecedented demand for this model. We are also expecting to have very strong supply.

The notice you are referencing here is normal practice in Japan when they expect there will be backorders.

(via Sony Alpha Rumors)

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Sony to Unveil a New Entry-Level Full-Frame Mirrorless Camera: Report

Sony is reportedly gearing up to announce a brand new mirrorless camera line: an entry-level camera that will be its smallest and cheapest full-frame body yet. sonyalpharumors is hearing that the camera will not be part of the a7 or a9 lines — it will likely be the first model in a brand new line, […]

Sony to Unveil a New Entry-Level Full-Frame Mirrorless Camera: Report

Sony is reportedly gearing up to announce a brand new mirrorless camera line: an entry-level camera that will be its smallest and cheapest full-frame body yet.

is hearing that the camera will not be part of the a7 or a9 lines — it will likely be the first model in a brand new line, possibly called the a5 or a6.

Based on a newly discovered registration filed by Sony Taiwan, the camera looks like it will use Sony’s NP-FZ100 lithium-ion battery, have a USB Type-C port, feature a single SD card slot, have built-in mic and headphone jacks, and offer Wi-Fi/Bluetooth connectivity.

Aside from these basic details, not much else is known about the upcoming camera. It may or may not feature an electronic viewfinder — leaving it out would give the camera an ultra-compact a6XXX-style form factor.

Sony’s new camera looks set to sit between the full-frame a7 III and APS-C a6600.

The Sony a7 III currently costs $1,998, so the upcoming camera will presumably come in far under that price point. The full-frame (but previous gen) Sony a7 II is currently priced at $898 and the Canon EOS RP costs $999, so it wouldn’t be surprising if Sony were targeting that range with this new camera.

sonyalpharumors reports that Sony is almost certainly targeting a mid-September 2020 announcement for the new camera, though exact dates are difficult to nail during the COVID-19 pandemic, and they may be subject to change.

“This will be the ultimate Sony FF camera to carry always with you,” writes. “It will also attract plenty of new customers that might not be able to pay for the a7 III.”

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