‘Sports dealer tried to convince me for 6 months about a boy from Ranchi’: BAS owner details about MS Dhoni’s first kit ordeals

The tale of Ranchi-born legend, MS Dhoni and his friend’s ordeal to bag him a contract for a kit with a famous cricket-equipment manufacturing firm is well-documented in his biopic, ‘MS Dhoni: The Untold Story’. Dhoni’s close accomplice, Paramjeet Singh, a good sports businessman, had to convince Beat-All-Sports (BAS) owner Somi Kohli for six months…

‘Sports dealer tried to convince me for 6 months about a boy from Ranchi’: BAS owner details about MS Dhoni’s first kit ordeals

The tale of Ranchi-born legend, MS Dhoni and his friend’s ordeal to bag him a contract for a kit with a famous cricket-equipment manufacturing firm is well-documented in his biopic, ‘MS Dhoni: The Untold Story’.

Dhoni’s close accomplice, Paramjeet Singh, a good sports businessman, had to convince Beat-All-Sports (BAS) owner Somi Kohli for six months about sponsoring the kit for a talented wicket-keeping batsman from Ranchi.

Since Somi agreed upon vesting his trust on Dhoni’s sparkling talent, it has led to a 22-year-long association. “As a cricket manufacturing company, we are always on the lookout for new talent and our dealer Paramjeet Singh had been calling me consistently to tell about this young cricketer from Ranchi. After six months of him trying to convince me, I sent the kits to Mahendra Singh Dhoni in February, 1998, and it has been a 22-year-long association with him for us,” 66-year-old Kohli, told Indian Express.

Even the BAS owner has expressed his disbelief regarding Dhoni’s sudden decision to put a halt to his international career.

“When I got to know about his retirement yesterday, I could not believe it first and could not sleep for hours. He has been a gem of a cricketer and we are glad that we could also play a part in his journey so far,” the Jalandhar resident added.

Further, Kohli talked about the recently retired cricketer’s preferences for the bat designs.

“Unlike many cricketers, Dhoni always plays with an oval handle and his bats are bit heavy from the back. A bat is like the most important weapon in a cricketer’s arsenal and we always make sure that whatever the player requires, we are able to make.”

Kohli also went on to claim that he even made that the bat used by , during his epic double-ton at Gwalior against South Africa in 2009.

“In 2009, I remember I was in Dhoni’s room when Sachin visited us and Dhoni and Yuvraj told me to first prepare a good bat for Sachin. Sachin went on to hit a century against Australia and later scored 200 against South Africa with the same bat.”

Further, he touched upon the most heart-melting gesture made by Dhoni in the 2019 ODI World Cup in England. Knowing well it could be his last world cup appearance, Mahi donned the logos of all the sporting companies he was associated with in career, which also included BAS.

“Last year, prior to the World Cup in England, Dhoni asked us for BAS logos in blue and it was his way to show gratitude. He could have earned crores with a deal but he wanted to show his gratitude. That makes him the Kohinoor of Indian cricket,” Somi concluded.

Source : Cricket Times More   

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BCCI announces Dream11 as Official Title Sponsor of IPL 2020

The Board of Control for Cricket in India (BCCI), on Tuesday, announced Dream11, India’s biggest sports game, as the Official Title Sponsor for the upcoming 13th season of Indian Premier League (IPL). IPL chairman Brijesh Patel said that Dream11 made the highest bid for title sponsorship at Rs 222 crores, News agency ANI reported. Dream11…

BCCI announces Dream11 as Official Title Sponsor of IPL 2020

The Board of Control for Cricket in India (BCCI), on Tuesday, announced Dream11, India’s biggest sports game, as the Official Title Sponsor for the upcoming 13th season of Indian Premier League (IPL).

IPL chairman Brijesh Patel said that Dream11 made the highest bid for title sponsorship at Rs 222 crores, News agency ANI reported. Dream11 will hold the sponsorship rights for four months and 13 days.

The next best bids were as follows: Unacademy (210 crores), Tatas (180 crores) and Byju’s (125 crores). Notably, the sponsorship amount would almost be 50% of what was earlier paid by Chinese smartphone maker VIVO which had pulled out as title sponsor. VIVO had won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2190 crore, approximately Rs 440 crore per annum.

Talking about Dream11, they are already a big spender on cricket. They are associated with at least six IPL teams and also with the International Cricket Council (ICC). The fantasy gaming app gets funding from Chinese company Tencent but as per the media reports their bid this time was fuelled by a major Indian telecom major.

When the BCCI asked for bids for the IPL 2020 title rights last week, it had clearly said, “For the avoidance of doubt, it is clarified that BCCI shall not be obliged to award the Rights to the third party which indicates a willingness to pay the highest fees in the course of discussions/ negotiations with BCCI after submitting an EOI.

“BCCI’s decision in this regard will also depend on a number of other relevant factors, including but not limited to, the manner in which the third party intends to exploit the Rights and the potential impact of the same on-brand IPL as also the fan/viewer experience, which will be examined/ evaluated by BCCI in the course of discussions/ negotiations with interested third parties who submit an EOI.”

The IPL will take place from September 19 to November 10 in the UAE this year.

Source : Cricket Times More   

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