Strategize your social plans: How can starts-ups maintain a steady social media presence? by @AlmaCausey

“Hello, all! I am so excited for our weekend plans!” Annie exclaimed as she barged in after work. To her dismay, no one responded. Tania was angrily sending voice notes to someone. Mike appeared like he would shatter the screen with his furious typing. And Ben, as usual, was lying on the couch with earphones... Read More » The post Strategize your social plans: How can starts-ups maintain a steady social media presence? by @AlmaCausey appeared first on She Owns It.

Strategize your social plans: How can starts-ups maintain a steady social media presence? by @AlmaCausey

“Hello, all! I am so excited for our weekend plans!” Annie exclaimed as she barged in after work.

To her dismay, no one responded. Tania was angrily sending voice notes to someone. Mike appeared like he would shatter the screen with his furious typing. And Ben, as usual, was lying on the couch with earphones on. Disappointed, Annie went to her room, stumped on the bed, and began scrolling her Instagram.

Does this scenario ring a bell?

Pretty much, every home these days has turned into a media hotspot. From adults to kids, as young as five years, are a part of the target market for many businesses. Be it leisure, apparel, accessories, and firms specializing in designer footwear or academic applications.

Leaving the debate of its pros and cons for another day, let’s discuss it from a corporate perspective. Social media has become the central focus of business entities. It started as an entertainment tool, but now it is one of the most sophisticated marketing tools for entrepreneurs. Marketers spent over $89 billion on social media advertising and marketing in 2019.

The stats only convince them to spend more. Currently, more than 42% of the world’s population has a social media account. That is over 3.2 billion users!

Clearly, marketing on social media is worth the effort. Platforms like Facebook and Instagram have become indispensable parts of customer acquisition, brand awareness, content distribution, and lead generation. All of it becomes even more essential if you are a start-up. Strategize your social media presence to maintain a steady standing in the digital community.

Clueless on how to tread here? Let us spell it out for you.

Step one: Craft a Plan that Works

First things first, you must set some attainable goals. The best way to do that is to ensure they are SMART. Below, we have the image to decipher such objectives:

Source

It is good to expand your social network. However, unless you figure out what you want to achieve via expansion, you can’t expect successful outcomes. Following are a few goals a start-up usually looks forward to pursuing:

  • Generate new leads
  • Improve brand awareness
  • Enhance web traffic
  • Increase sales

Step two: Choose a suitable platform

Once you know your goals, it is time to find which platform caters to your needs. This depends on the niche you are working in. For example, if you are in tech, LinkedIn would be a better option than Instagram.

Note that not all social media channels have the same purpose. The target audience for each is different. Given the variation, you must pick a channel where you can connect with the right people at the right time.

Source

As a start-up, you can’t afford the luxury of failing often. You need to ensure your advertising budget works hard for you. Keep it minimum, but make sure your strategies are relevant. For instance, if you are a B2B, go to LinkedIn. If you are an e-commerce agency, work on Instagram.

There are a few ways you can go about finding where your audience is hanging out.

  • A straightforward approach is to carry out the customer survey. Ask questions like which social platform they use the most, which influencers they follow the most, and from where they get their online info.
  • Another method is to deploy social media sites. Platforms like Facebook allow you to estimate the size of the audience.
  • Also, you can research the demographics of each social site through the Pew Research Center for the Internet and Technology.

Next, follow what Patrick Ward from High-Speed Experts believes, that once you’ve identified where your customer resides, you can be consistent and valuable to master your chosen social platform truly. This will definitely make a strong impact!

Step three: Analyze competitor’s social presence

As soon as you have set up your social media profiles, it’s time to do some stalking. Snoop into your competitor’s social media profiles and check what the devil they are up to. Being the newbie in the industry, you have to spot the competing parties first. You should monitor the social media presence of mid-sized and even larger corporations.

Experts recommend using third-party tools to have a closer look at competitor’s social media performance. Websites like Keyhole, SEMRush, and RivalIQ can help you audit the social media of competitors. You can study the metrics and evaluate the content they are producing.

Here are a few things you should pay attention to:

  • Posting frequency
  • Content quality
  • Comments/likes details
  • Number of followers

Step four: Design a content marketing strategy

Your content marketing strategy, in its essence, is the outline of your start-up. It contains a detailed plan that you can use to address your audience. Bear in mind; there is no general content marketing strategy template. Each business has to design its own.

Allow your creative genies to join heads and come up with a plan meant to boost brand awareness. It is not always about crafting blog posts. It includes videos, infographics, case studies, research outcomes, graphics, animations, and much more. Filter out the type of content that will allow you to reach your audience in the best possible ways.

Source

When promoting content on social media, you must go both ways: paid and organic. For the latter, you can use third-party distributors or influencers to promote your content. It will assist you in reaching out to different sources and add your content to their social channels or websites. Besides, you must anticipate the frequency of posts your audience requires. A social media scheduling tool will allow you to keep up with the pace.

Step five: Build relationships and find leads

As a start-up, your ultimate success lies in the relationships you build. Use your social channels to interact with the audience, respond to their queries, and offer free or discounted items. Take their feedback when necessary and enlighten them about your long-term plans.

Summing Up

At the outset, building a social media presence may sound simple. Yet as you advance, you’ll understand it’s a bit tacky.

Don’t fret when this realization hits you!

Many entities made it big, and you can do it too. All you need is professional knowledge and a couple of experts up your sleeve.

Initiate your journey and share with us how it goes. Good Luck!

 

The post Strategize your social plans: How can starts-ups maintain a steady social media presence? by @AlmaCausey appeared first on She Owns It.

Source : She Owns It More   

What's Your Reaction?

like
0
dislike
0
love
0
funny
0
angry
0
sad
0
wow
0

Next Article

Britain has been transformed into a nation of nosy neighbours after being stuck at home during lockdown

Britain has been transformed into a nation of nosy neighbours after being stuck at home during lockdown. Read more: Britain has been transformed into a nation of nosy neighbours after being stuck at home during lockdown

Britain has been transformed into a nation of nosy neighbours after being stuck at home during lockdown

Britain has been transformed into a nation of nosy neighbours after being stuck at home during lockdown.

In a recent study, 41 per cent admitted to keeping a closer eye on their neighbours’ movements since the pandemic struck.

Peeking at those not observing lockdown rules or not clapping for the NHS – and looking out for groups of youngsters hanging around are among the most common behaviours to keep a watchful eye on.

Others have also kept tabs on neighbours who have hosted a barbecue when not permitted, had a nosy at what kind of deliveries they have been getting or if they’ve had workmen in and out of their house.

It also emerged nearly half of respondents considered themselves to be nosy, having always kept a beady eye on street activity.

But 14 per cent admitted to picking up the habit since the start of lockdown.

A spokesman from Swift Direct Blinds, which commissioned the research, said: “Much of the nation has quickly adapted to being at home more than ever in their lifetime.

“It’s only natural at times that residents have looked out of the window to see who is speaking to who – and doing what.

“Unsurprisingly, many seem to like to make it a bit of a covert mission, taking cover behind their blinds and curtains to not be seen snooping by fellow residents.”

The survey also revealed one in five adults have been branded a ‘curtain twitcher’ by someone they lived with while gazing out of the window.

And during lockdown, respondents estimated they’ve spent upwards of 10 minutes a day gazing out the window checking on other people’s movements.

How someone’s parking, or who is parking in front of their home was another reason for people keeping an eye on what’s happening outside their house.

One in 10 also admitted to rationing their used alcohol bottles and cans in their recycling boxes so fellow nosy neighbours didn’t think they were drinking too much.

When it comes to tactical reconnaissance, nearly a third peer out of the same window each time, with six in 10 preferring to mix it up and switch windows to get a better view of the action.

The nation was split when it came to hiding though – with half ballsy enough to be seen watching on, but the others preferring a covert approach.

But aside from shifting the curtains, 17 per cent thought the classic venetian blind was the best option for snooping on neighbours, according to the OnePoll findings.

It also emerged stealing a look through blinds or curtains, opening a window to listen in on a conversation and cupping your ear to the wall to hear what’s going on were seen as sure signs you’re a nosy neighbour.

Other indicators included having a look through someone’s letterbox or window when a neighbour isn’t home, peeping over the fence and sneaking a look at a parcel that’s been delivered to you for someone next door.

When out and about, 36 per cent even admitted they enjoy having a look through the front room window of others when walking by if their blinds are open.

But nearly half of those polled saw their alertness to events on their doorstep as a sense of duty from a neighbourhood watch sense – while nearly a quarter said they just do it out of plain nosiness.

And following the end of lockdown, 48 per cent say they’ll continue their curtain twitching ways.

Read more:
Britain has been transformed into a nation of nosy neighbours after being stuck at home during lockdown

Source : Business Matters More   

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.