The Angels have fallen! Victoria’s Secret ditches models for activists, actors
Victoria's Secret is rebranding and they are replacing their 'angels' with the likes of Priyanka Chopra, Megan Rapinoe and Valentina Sampaio.
Lingerie brand Victoria’s Secret is trading in their famous “angels” for athletes, activists and actors through the process of their rebranding which was announced on 17 June via Twitter.
Victoria’s Secret is known for using models that the brand refers to as “angels” to walk in their annual fashion show to represent their collections.
VICTORIA’S SECRET REBRANDS WITH ACTIVISTS, ATHLETES AND ACTORS
The lingerie brand announced a rebrand via social media that includes recruiting a group of diverse women as the brand’s new representatives. This is a step into the direction of empowerment and diversity for the brand.
These representatives are actress Priyanka Chopra, soccer star Megan Rapinoe, LGBTQ model and activist Valentina Sampaio who was Victoria’s Secret first openly transgender model in August 2019. as well as Adut Akech, Amanda de Cadenet, Eileen Gu and Paloma Elsesser.
“I am most excited for new customers and for those who have always been a customer of Victoria’s Secret, to feel represented and like they belong,” said Priyanka Chopra according to a press release.
“Being a transwoman often means facing closed doors to people’s hearts. As a powerful global platform, Victoria’s Secret is committed to opening these doors for trans women like me, by celebrating, uplifting and advocating for ALL women,” said Valentina Sampaio according to the press release.
“So often I felt myself on the outside looking in with brands in the beauty and fashion industry and I’m thrilled to be creating a space that sees the true spectrum of ALL women,” said Megan Rapinoe.
SET TO BUILD ‘NEW, DEEPER RELATIONSHIPS WITH WOMEN’
According to the press release, the brands changes is set in order to “build new, deeper relationships with all women” by creating “revolutionary” lingerie collections, “inspiring” content, and bring awareness for causes that support women.
‘VICTORIA SECRET’ LACKED DIVERSITY
The changes follow the brand facing backlash for their lack of diversity. The brands chief marketing officer Ed Razek said that he was not interested in casting transgender and plus size models for the annual show in an interview with Vogue in 2018.
His comments sparked controversy for the brand leading to Valentina Sampaio being cast as the first transgender model and model Ali Tate-Cutler being their first plus size model in 2019 after Razek retired. That same year, Victoria’s Secret cancelled their annual fashion show because they needed to “evolve”.
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