The D’Amelio Family Net Worth: Were Charli And Dixie Rich Before TikTok?

Were Charli and Dixie D'Amelio rich before becoming TikTok stars? Here's a look at the D'Amelio family net worth before and after fame.

The D’Amelio Family Net Worth: Were Charli And Dixie Rich Before TikTok?

In less than two years, Charli and Dixie D’Amelio went from being everyday teenagers to TikTok superstars. Their parents also got in on the social media action, and now the entire family is living large. We know that Charli D’Amelio’s net worth and Dixie D’Amelio’s net worth are surging thanks to their popularity on TikTok. But was this family from Connecticut already rich before they became household names? Here’s a look at the D’Amelio family’s net worth to explore their financial status before and after fame.

Charli and Dixie D’Amelio Became Overnight TikTok Superstars

The D’Amelio family has Charli to thank for kicking off their colossal success. She started posting videos to TikTok in May of 2019, and within a couple of months, she had a massive following. Most of her videos featured her executing trending TikTok dances like the Renegade, and audiences couldn’t get enough. By the late fall of 2019, the then 15-year-old had amassed more than six million followers — and the success was definitely a surprise.

“It’s kind of crazy to think about it. I never thought that this would happen. Like, everyone thinks, ‘Oh, that’s so cool,’ but when it’s actually happening — it’s crazy to think about, ‘Why do people want to follow me?’”. “What am I doing different than everyone?’ It’s just crazy.”

A post shared by The D’Amelios (@dameliofamilyofficial)

Hoping to emulate her sister’s success, older sister Dixie started posting her own videos to TikTok. She also became popular, and by the start of 2020, both sisters had scored contracts with the top Hollywood talent agency, UTA.

It quickly became clear to the D’Amelio family that they needed to capitalize on the success and relocate to Los Angeles. “It is a business now, 100%,” Charli and Dixie’s dad, . “When kids have millions of followers, it’s kind of hard to put the brakes on it. So, for lack of a better term, we’ve kind of decided to double down. We’re seeing where all this goes.”

Currently, Dixie and Charli are two of the most successful TikTokers around. Dixie currently has more than 52 million followers, while Charli has over 117 million. Parents Marc and Heidi D’Amelio also have their own popular feeds, and they’re gearing up for a reality show on Hulu, which means the entire family is benefiting from big-time TikTok success.

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Were The D’Amelios Rich Before TikTok?

While they certainly weren’t mega-millionaires, the D’Amelio family was fairly well off before Dixie and Charli took TikTok by storm. Marc is the president of Level 4 Collective Showroom and has a history of working in the apparel business. He also had a brief stint as a politician; he ran for Connecticut State Senate in 2018. Heidi had a successful career as a model and personal trainer. When the D’Amelio family left Connecticut to start a new life in California, their four-bedroom home sold for a nice sum of $914,000 after just two months on the market.

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But according to Marc and Heidi, the D’Amelios were just a regular family living life day to day before TikTok came into their lives. “We were kind of on autopilot as a family at the time,” Marc said to The Guardian of the family when their TikTok success first hit. “Dixie was about to go to college. She was driving Charli to school in the mornings. Me and Heidi were kind of looking at the finish line of parenting.”

“We really thought we’d figured out how to have two kids,” he added. “Then this was thrust on us. We had to regroup. Huddle together as a family and figure out all this new stuff.”

As exciting as the success has been, Charli does admit that it’s sometimes tough to feel like a normal teenager again. “I have feelings … I’m a person,” she said in her interview with NBC News. “I’m more than just a person you see dancing on your ‘For You’ page. I’m real. That’s why I’ve kind of been posting more stuff about my life … to show them I do normal things. I’m not just a person who posts on TikTok 24/7.”

What Is Charli D’Amelio’s Net Worth In 2021?

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Now 17 years old, Charli D’Amelio is worth a reported $8 million. That figure includes many lucrative sponsorship and endorsement deals, including a $1 million Super Bowl commercial in 2020. She’s also had partnerships with brands like Dunkin’ Donuts, EOD, and Prada, and reportedly charges $100,000 minimum for sponsored posts. And don’t forget about her pricey line of hoodies, T-shirts, and other merch.

What Is Dixie D’Amelio’s Net Worth In 2021?

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According to, 19-year-old Dixie D’Amelio’s net worth is estimated at $3 million. Like her sister, Dixie earns income from endorsements, sponsorships, and merch. She’s also branching out into the music industry. The music video for her latest single, “F***BOY,” racked up over nine million views on YouTube in a month. In 2020, Forbes highest earner on TikTok, behind her sister at number two and Addison Rae at number one.

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‘Red-Faced’ Prince Charles ‘Furious,’ Complaining Meghan Markle ‘Spent All My Money’?

We now know how hard 2020 was for Prince Harry and Meghan Markle since they decided to tentatively leave the royal family last January. However, one tabloid reported that the couple escaped financial trouble after draining Prince Charles‘ pocketbook. Gossip Cop is now investigating the story.  Did Prince Charles Give $80 Million Plus To Prince […]

‘Red-Faced’ Prince Charles ‘Furious,’ Complaining Meghan Markle ‘Spent All My Money’?

We now know how hard 2020 was for Prince Harry and Meghan Markle since they decided to tentatively leave the royal family last January. However, one tabloid reported that the couple escaped financial trouble after draining Prince Charles‘ pocketbook. Gossip Cop is now investigating the story. 

Did Prince Charles Give $80 Million Plus To Prince Harry?

The cover story of Woman’s Day features a photo of Prince Charles pointing to Prince Harry and Meghan Markle and reads “Charles’ Fury: ‘She Spent All My Money!'” After 35 years of doting on and caring for Prince Harry financially, Prince Charles’ support of his youngest son is raising concerns from palace insiders. After already racking up an $80 million bill in the two years before leaving the royal family, Prince Harry and Meghan Markle apparently got the future king to pay for their $10 million a year security detail after they moved away from the UK and didn’t receive the police protection they expected. “The rug was pulled from under them. They had to ask Charles to step in,” a source said.

cover of Woman's Day with Prince Charles and Prince Harry and Meghan Markle on it
(Woman’s Day)

Apparently, Queen Elizabeth is not keen on the idea of her family being perceived as moochers “and her grandson and his wife have been exposed to be the very definition of that by going cap in hand to Charles for money while they’re living in the lap of luxury in a mansion they’re not paying for in Beverly Hills,” said another equally secret source. “It has made Charles look like a right old duffer, especially as the queen and William were hoping Charles would be the one to make Harry see his behavior and Meghan’s expectations were patently absurd.”

“Harry might think he’s sitting pretty in Hollywood, but these new stories about him hoovering Charles’ funds is causing big rumblings in the palace,” a royal tipster concluded. “Charles may find that he is overridden — that is, if he doesn’t see sense soon and cut off Harry and Meghan off himself to save face.”

A Whole Lot Of Inaccurate Information

Since the duke and duchess sat down to speak to Oprah in March, new details have come to light surrounding the couple’s exit and possible financial situation. Based on what Prince Harry told Winfrey, he and his wife were already cut off from royal funds and security detail in March when Canada went into lockdown, forcing the couple to flee to the United States and ultimately stay at Tyler Perry’s house with their son, Archie. Prince Charles was not the one who personally made the decision to deny them security, and there’s no evidence of him secretly paying for the couple’s American security either. His daughter-in-law has nothing to do with his pocketbook, period.

Prince Harry And Meghan Markle’s Finances

Since then, Prince Harry and Markle have supported themselves using the inheritance the late Princess Diana set aside for him and by creating Archewell Inc., a non-profit and media organization. This is not the first time the formerly royal couple was accused of mooching. In January, Woman’s Day reported that the Duke and Duchess of Sussex were “broke and desperate” between ongoing legal fees and their pricey new mortgage payment.

In August 2020, the outlet wrote another story about how broke the couple supposedly was, saying their use of Tyler Perry’s home was for financial, not security, reasons. That October, Woman’s Day straight up accused Prince Harry and Markle of stealing $35 million from the royal family. This latest story is just yet another ridiculous claim from a ridiculous magazine and shouldn’t be trusted.

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