Simply put, it's our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We're not complaining. It's a pretty fun gig, and we'll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products
you're loving and buying. It helps us figure out what you want to learn more about and what you're into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we've decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what's really trending and worth adding to cart at this very moment.
Take a look at what the Who What Wear universe (including editors, staffers, readers) is obsessed with right now, and if you don't see a new favorite on this list, we'd love to know. Send us a DM.
One of the most stylish French girls we know, Sabina Socol, shared her makeup routine on Instagram, and Glossier's Stretch concealer made the list. It covers all different kinds of blemishes while leaving your skin brightened and dewy. The secret to French-girl beauty is an effortless look (you know, like you didn't try at all). When you want to go minimal, you can stick with just a couple of products for your everyday look. One essential? A good brow pencil to define. For an intense and dramatic eye, Socol tightlines her eyes (aka lining your upper waterline). It makes your eyes look wider and fuller but natural. Glossier's lightweight formula makes it look like you're barely wearing any makeup, which is so French. It works to even out your skin while brightening, moisturizing, and minimizing the appearance of pores. It's also available in 12 shades. For an eye-opening look, you've got to have the right plumping mascara. Marc Jacobs's volumizing mascara coats every single lash—from root to tip—for a dramatic effect. When your goal is barely there makeup, making sure you've got a dewy, glowy look is key. Socol recommends this Glossier version that is so easy to layer on with your other products. Add this highlighter to your cheekbones, down the bridge of your nose, and on your Cupid's bow. Another option for big lashes, Lancôme’s mascara contains black boosting polymers to make your eyelashes look very dark and voluminous. Consider this a shortcut to Brigitte Bardot lashes. This one made our list of drugstore beauty products recommended by our favorite French fashion influencers. The solution is so refreshing yet powerful enough to remove makeup and clear up any irritations. Luxurious and hydrating, this French-made treatment oil locks in moisture and protects your hair. Apply a small amount to your hair, wait 10 minutes, and wash it out with shampoo (or you can leave it on all night for some deep conditioning). A lot of our editors are big fans of beloved French brand La-Roche Posay's offerings. The brand's oil-free face moisturizer leaves skin feeling so hydrated for up to 48 hours. People with sensitive skin can use this too. Everyone—even French girls—need a daily sunscreen to protect against sun damage. French brand Avène's mineral sunscreen absorbs quickly and doesn't leave your skin super oily. Klorane is another cult-favorite French brand that uses botanical ingredients for a gentler beauty routine. Its eye makeup remover is formulated with cornflower water to soothe the skin around your eyes, which is normally thin and easily irritated. Another mineral sunscreen pick, La-Roche Posay's formula works on pretty much all skin types, including sensitive. Antioxidants are a key ingredient that work to protect against free-radical damage. It's also water-resistant for up to 80 minutes. Hyaluronic acid and volcanic water are combined to create a powerful daily moisturizer that will keep your skin hydrated for 48 hours. It's also mineral oil– and paraben-free.
If you're dealing with super-dry, brittle hair, Klorane's shampoo will work to repair the damage and strengthen the hair's fiber and structure. The "secret" ingredient is desert date, which is rich in fatty acids and proteins. Next up, the best bangs for every face shape, according to a celebrity hairstylist.