These 8 Korean Fashion Brands Have Their Fingers on What's Next

A lesson in cutting-edge aesthetics.

These 8 Korean Fashion Brands Have Their Fingers on What's Next

It may sound repetitive at this point, but Korean fashion deserves so much more of the spotlight. While Seoul may not be cemented as a bona fide member of the big four like Paris, London, Milan, and New York just yet, the influx of talent emerging the city is certainly making a case for its inclusion. What sets Korean fashion apart as its own brand of unique fashion flavor is its propensity for experimentation and the unconventional. While there's no shortage of Korean brands that stick to the classic aesthetic, and do it well, the latest crop of rising stars catching the industry's attention all have their own unique spin.

Thanks in part to retailers like W Concept, Net-a-Porter, and MatchesFashion, the creativity of South Korea's design community has been able to reach all over the globe. Today, we're showcasing eight Korean fashion labels to put on your radar—especially if you enjoy the thrill of unearthing new cool brands to shop. If you claim to be in the know when it comes to this industry, then you'll want to get really familiar with them. 

The buzzy new brand on the block, TheOpen Product has recently emerged as a fashion-crowd favorite, appearing on everyone from Kendall Jenner to Instagram It girl Matilda Djerf. The label makes great knits, but like most of its pieces, it's far from conventional. Think of bold cutouts and vibrant colors in tonal shades that really pop. Among the brand's signature pieces is an oversize bomber jacket that I personally had saved in my tabs for weeks.

Combine edgy with a dash of sophistication and you'll get South Korean brand Andersson Bell. Launched in 2014, the label melds the Scandinavian fashion aesthetic with trend-forward Korean sensibilities. After laying eyes on its black-and-brown color-block skirt last year, I couldn't stop bookmarking everything else from the collection. With an Asics collab and Net-a-Porter partnership under its belt, Andersson Bell is primed for an even bigger international presence.

Fashion girl–approved label Osoi is already a name to know within editor circles, and we're sure you too will love its modern twist on classic shoes and handbags. Lifting its name for the Japanese word for "slow," the word perfectly sums up Osoi's approach of thoughtfully created accessories that never go out of style. We're not talking about your typical tote bag or satchel—each design feels thoroughly fresh like its puffy platform slides or moon-shaped bag. At the same time, the designs aren't so gimmicky that they're irrelevant after a season.

Taking couture to new imaginative heights is Paris-based label Kimhekim. After studying and working at Balenciaga in the French city, designer Kiminte Kimhekim used his skills to launch his own label. Kimhekim continually draws inspiration from his Korean upbringing, as evidenced in his work, for instance updating the traditional Hanbok with voluminous multicolored tulle. A visit to the designer's Instagram page is like a feast for the eyes, offering a  glimpse into Kimhekim's dynamic workshop of intricate couture creations.

I've never been to Seoul, but a destination always on my list if I ever travel to the city has been Rare Market. A cool designer boutique à la Dover Street Market and Opening Ceremony (R.I.P), the store was started by Dami Kwon and Jessica Jung, opening in the Gangnam district. Fast forward to a couple of years later, and now the duo has set off on another venture, creating the punk-meets-streetwear brand We11done. Still pumping out seasonal collections, fun logo shirts, and cool knits are a few of its signature pieces. For We11done's spring/summer lineup, the brand played filtered through a few themes like unconventional layering and dramatic loose-fitting silhouettes.

After looking at 1064 Studio's latest collection, all I could say to myself was "Wow." Each piece beautifully represents the fluidity and organic forms of nature that's it's almost hard to believe that it's a piece of metal. Based in South Korea, the brand's name stems from the melting point of gold, but in addition to gold-plated brass, 1064 Studio is also known for its dainty pearl pieces.

If you're just getting to know about Hyein Seo, consider yourself late to the party, but it's still not too soon to acclimate yourself with the cutting-edge designer. A graduate of the Royal Academy of Fine Arts in Antwerp (Vincent Van Gogh and Martin Margiela are alumni), Seo is somewhat of a veteran for her young age creating her eponymous label fresh off of graduation in 2014. Season after season, she continues to push the boundaries with her designs, and S/S 21 featured a series of complex cutouts and necklines that feel like cyberpunk-core.

It seems like a new footwear brand pops up every day, but trust us, you'll want to keep tabs on this one. Yuji sort of feels like an under-the-radar hidden gem, with 15,000 followers on Instagram and few collections under its belt, we can sense Yui is on the verge of blowing up. The brand's shoes can be described as if The Row and Margiela had a baby, mixing classic utility with whimsical silhouettes albeit at a lower price point. It's just available to shop at W concept right now within the U.S., but give it time and you'll be seeing a lot more of it.

Next: I'm a Vogue Editor—Here's What to Keep and Ditch This Year

Source : Who What Wear More   

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I Mixed Two Perfumes Together and Accidentally Created the Bougiest Summer Scent

You're going to love this.

I Mixed Two Perfumes Together and Accidentally Created the Bougiest Summer Scent

I recently developed a deep appreciation for sweet scents. Despite having been a hardcore devotee of woody, more masculine scents for most of my adult life, the singer Rihanna inspired me to branch out. Needless to say, I couldn't be happier with the decision to expand my repertoire of rich-smelling perfumes. In preparation for summer, though, I've been feeling a pull toward my old, familiar scent habits. I've been craving something crisp and fresh that just exudes warm weather realness. Instantly, Tom Ford's Costa Azzurra ($134) comes to mind.

I bought this decadent scent as a gift for my fiancé years ago, but I've been known to steal spritzes of it for myself. There's something about its notes of juniper, herbs, green notes, oak, and warm woods that remind me of Ryan Gosling's character from Crazy, Stupid, Love. I just imagine suave menthat may or may not return your texts calling it their signature. (You know the type.) I've always loved how this sparkling nectar gives me a little boost of Kris Jenner–level confidence, too. It makes me want to throw on an all-black outfit and crush some business deals. It's just sexy.

Still, my new nose for sweeter, softer scents left me feeling like something was missing from this forever favorite. A little hint of something more feminine could really punch things up. Then it came to me: I needed to add some tuberose.

In case you're not familiar with tuberose, I can only describe it as a super-fragrant floral note that makes its presence known no matter what. It's a white flower, similar to jasmine, orange blossom, and gardenia that smells creamy, powdery, and slightly musky as opposed to fresh or fruity like other types of florals. In a past life, I would have found tuberose cloying. But now, I find it incredibly sultry and sophisticated. So, off to my vanity I went to dig through my fragrance collection and find the perfect tuberose-laced scent to combine with the zingy, masculine goodness of Costa Azzurra. A Tom Ford option I'd yet to open, Tubéreuse Nue ($350), jumped out at me. I'm not shy about layering fragrances, so I spritzed away, making sure both scents were equally represented on my skin. The result? The perfect balance between a fresh, woody, citrus scent with the perfect amount of powdery floral woven in for good measure. This instinctual creation was a pure stroke of luck and I'm not exaggerating when I say sniffing my wrist made my head fall backward and my eyes roll to the back of my skull in utter delight. This mix will be my go-to all summer. It instantly conjured the immaculate vibe of laying out by the pool in my favorite swimsuit and an oversized straw hat. To make sure this wasn't just a fluke, I've been pairing Tubéreuse Nue with other scents like Juicy Couture Oui Splash ($85) and Atelier Cologne Lemon Island ($80). It's been a rousing success, every single time.

I'm not a professional perfumer, but I'm comfortable asserting that tuberose perfumes are the best ones to layer when you want to add a feminine touch to your herby, woody, or citrus scents. And if you're already a fan of super-sweet florals? They're perfect on their own. Keep scrolling ahead for more tuberose perfumes that will keep you smelling your best this summer and all year round. 

This set was created for mixing and matching. It comes with mini versions of Ellis Brroklyn's three most beloved scents, along with three individual notes to create your perfect, custom smell. Among the three individual notes included? The aroma of the hour, tuberose.

Key fragrance notes: grapefruit, white pepper, papyrus accord, patchouli leaves, tuberose absolute, jasmine sambac petals, amber wood, oak moss. If there's anyone who would know how to craft the most intoxicating floral perfume, it's iconic florist Eric Buterbaugh. 

Key fragrance notes: tuberose, ylang-ylang, jasmine. This musky scent is rich and complex. 

Key fragrance notes: orange blossom, tuberose, vanilla. This pretty perfume is ultra-feminine. It starts fresh but melts down to a sultry, warm scent.

Key fragrance notes: ginger, tuberose, sandalwood. This floral scent is on the spicier side, but it's still perfectly powdery and sweet. 

Key fragrance notes: rose, tuberose, jasmine. This one is an electric orchestra of florals that you'll absolutely love.

Key fragrance notes: tuberose, orange blossom, jasmine, marine accord. This is the first fragrance that comes to mind when considering classic tuberose scents.

Key fragrance notes:  orange blossom, ethereal tuberose, white rose. This clean fragrance is stacked with all the best floral notes.

Key fragrance notes: tuberose, neroli, orange flower, jasmine. This scent was actually inspired by the vast tuberose fields in India.

Key fragrance notes: tuberose, mandarin, bergamot, ylang-ylang, sandalwood, vanilla. And here's a slightly deeper version, more suitable for date night.

Key fragrance notes: mandarin, pink pepper, angelica root, gardenia, jasmine, tuberose, amber wood, cedarwood, sandalwood. This one perfectly combines white florals with spicy green notes.

Key fragrance notes: green aquatic, ylang-ylang, jasmine absolute, orange blossom absolute, tuberose absolute, coconut, white musks cocktail. Here's an expertly crafted fragrance from the Editions de Parfums portfolio you'll want to sniff. It's a pretty, sophisticated blend of fragrant white flowers, coconut, and musks. Just heavenly.

Key fragrance notes: freesia, jasmine, tuberose, rose,peach, cedarwood, oak moss. There couldn't be a more appropriate name for this gorgeous floral perfume.

Key fragrance notes: wild gardenia, black plum, carnation, Indian tuberose, palissandre wood, honey. It doesn't get dreamier than this. Up next, Billie Eilish's Perfume Stash Includes an $18 Gem You Can Buy at Whole Foods

Source : Who What Wear More   

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