Top 500 Chinese brands in 2021; WeChat is China’s and the world’s strongest brand

Chinese brands show resilience as the total value of the top 500 brands in China remains stable at US$1.94 trillion in 2021, according to the latest Brand Finance China 500 ranking. The Greater Bay Area is home to more top brands than any other region in China with 134 brands represented in the ranking. The […]

Top 500 Chinese brands in 2021; WeChat is China’s and the world’s strongest brand

Chinese brands show resilience as the total value of the top 500 brands in China remains stable at US$1.94 trillion in 2021, according to the latest Brand Finance China 500 ranking.

The Greater Bay Area is home to more top brands than any other region in China with 134 brands represented in the ranking.

The banking sector dominates with 85 brands accounting for 22% of total brand value in ranking, with ICBC once again crowned China’s most valuable brand.

Leading fight against health emergency, pharma sector sees greatest brand value increase, up staggering 123%. Leading the way as the sector’s most valuable brand is Sinopharm, which has recorded a 58% brand value increase to US$3.2 billion.

Retail is the second most valuable sector – with 17 brands featuring and accounting for 10% of the total brand value – and also the second-fastest-growing sector, recording a cumulative brand value growth of 54%.

The top four Chinese e-commerce brands – Taobao, Tmall, Alibaba.com, and JD.com – have all seen significant brand value growth. Taobao (brand value US$53.3 billion) and Tmall (brand value US$49.2 billion) have entered the top 10 for the first time following 44% and 60% brand value increases, respectively.

Alibaba.com’s brand value has been boosted by 108% to US$39.2 billion, simultaneously propelling the brand from 22nd to 13th – a result of a huge spike in demand. JD.com enjoyed an 82% brand value increase to US$23.5 billion, following a 30% rise in its annual shopper count.

Pinduoduo is the fastest growing brand in China, up 148% to US$6.3 billion and jumping 60 places in the ranking to 63rd. Read about Pinduoduo’s road to brand upgrade.

Perseverance of brands in investment and infrastructure development pays off – solid performances across real estate and engineering & construction sectors.

Media sector surges 33%.

  • WeChat is China’s and the world’s strongest brand with a top score of 95.4 out of 100 and AAA+ brand strength rating.
  • TikTok/Douyin (brand value US$18.7 billion), has taken the 24th spot as the highest new entrant.
  • Bilibili up 106% to US$1.9 billion

Top 500 Chinese Brands in 2021

wdt_ID Rank 2021 Rank 2020 Brand
1 1 1 ICBC
2 2 7 WeChat
3 3 4 China Construction Bank
4 4 10 Tencent
5 5 3 Huawei
6 6 5 State Grid
7 7 2 Ping An
8 8 13 Taobao
9 9 6 Agricultural Bank Of China
10 10 15 Tmall

Members can download the list here (Excel; annual and CIW Premium subscribers).

Top Global Brands 2021

US and Chinese brands account for two-thirds of the total brand value of the world’s 500 most valuable brands, according to the latest report by Brand Finance – a brand valuation consultancy.

US brands boast a cumulative brand value of a staggering US$3.3 trillion, equating to 46% of the total brand value in the ranking. Chinese brands’ total brand value is US$1.4 trillion, equating to 20%.

Apple has overtaken Amazon and Google to reclaim the title of the world’s most valuable brand for the first time since 2016 with an impressive 87% brand value increase to US$263.4 billion and.

  • Tesla leaves traditional auto marques behind with the fastest brand value growth in ranking, up 158%
    CBS is the fasting-falling brand in ranking, down 49%
  • Airline and aerospace sectors account for 6 out of 10 fastest-falling brands in the ranking
  • Hospitality suffers from travel and dining restrictions, as Marriott and Airbnb check out from ranking and Starbucks, McDonald’s, and KFC see brand values drop
  • Mastercard’s Ajay Banga best among top 100 CEOs in Brand Finance Brand Guardianship Index 2021

Top 100 best Chinese brands, led by Alibaba and Tencent

Source : China Internet Watch More   

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Alibaba’s consumer businesses generated US$1.24 trillion in GMV

Alibaba’s annual active consumers on its China retail marketplaces reached 811 million for the twelve months ended March 31, 2021, an increase of 32 million from 2020, according to its quarterly financial results. Mobile MAUs on Alibaba’s China retail marketplaces reached 925 million in March 2021, an increase of 23 million over December 2020. In […]

Alibaba’s consumer businesses generated US$1.24 trillion in GMV

Alibaba’s annual active consumers on its China retail marketplaces reached 811 million for the twelve months ended March 31, 2021, an increase of 32 million from 2020, according to its quarterly financial results.

Mobile MAUs on Alibaba’s China retail marketplaces reached 925 million in March 2021, an increase of 23 million over December 2020.

In fiscal year 2021, approximately 70% of new annual active consumers were from less developed areas. And, the average annual spending per consumer on its China retail marketplaces reached over RMB9,200 (US$1,404); Taobao Live GMV reached over RMB500 billion (US$76.3 billion).

Alibaba’s China consumer-facing businesses, including China retail marketplaces, local consumer services, and digital media and entertainment platforms, served 891 million annual active consumers during the twelve months ended March 31, 2021.

Overall online physical goods GMV, excluding unpaid orders, grew 33% year-over-year in Q1 2021, driven primarily by the fast-moving-consumer-goods (FMCG) and home furnishing categories.

Tmall online physical goods GMV, excluding unpaid orders, grew 26% year-over-year and Taobao online physical goods GMV, excluding unpaid orders, grew even faster as SME merchants recovered from the pandemic.

Annual active consumers of Taobao Deals (Taobao Special Offer app) reached over 150 million for the twelve months ended March 31, 2021. Taobao Deals continues to be an offering that attracts incremental users especially in less developed areas.

Related: Top e-commerce mobile shopping platforms in China 2021

Ele.me’s average daily number of paying members continued to grow strongly at approximately 40% year-over-year during the March quarter. Alibaba steps up for community group buying market in China.

Amap (Gaode Maps) reached an important milestone of over 100 million average DAUs in the month of April 2021.

As of March 31, 2021, Alibaba had 257 self-operated Freshippo (Hema) retail stores (compared to 202 stores as of Q1 2020), primarily located in tier-one and tier-two cities throughout China. Hema penetrating low-tier cities with Hema Mini supermarket.

Taoxianda, its online-offline retail integration service solution for FMCG brands and third-party grocery retail partners, drove Sun Art’s digitalization of its hypermarkets and, along with Alibaba’s other businesses, facilitated the growth of Sun Art’s online revenue.

For the twelve months ended March 31, 2021, online revenue represented 24% of Sun Art’s sales of goods, increasing from 17% for the twelve months ended March 31, 2020.

As of March 31, 2021, in addition to Sun Art, Taoxianda helped 42 retail chains to open online stores with services available across 145 cities in China and enabled over 168 retail chains, supermarkets and marketplaces to digitalize their marketing program.

Alibaba’s international retail marketplaces, which include mainly the AliExpress cross-border retail platform and Lazada in Southeast Asia, served approximately 240 million annual active consumers during the same period.

Alibaba’s China and international consumer segments combined to serve over one billion annual active consumers which generated RMB8,119 billion (US$1,239 billion) in GMV as of March 31, 2021.

Its revenue in Q1 2021 was RMB187,395 million (US$28,602 million), an increase of 64% year-over-year. Excluding the consolidation of Sun Art, Alibaba Group‘s revenue would have grown 40% year-over-year to RMB159,952 million (US$24,413 million).

On April 10, China’s General Administration of Market Supervision imposed administrative penalties on Alibaba for its monopoly in the domestic online retail platform service market, mainly focused on forcing merchants to choose one of two platforms.

Loss from operations was RMB7,663 million (US$1,170 million) due to an RMB18,228 million (US$2,782 million) fine levied by China’s State Administration for Market Regulation pursuant to China’s Anti-monopoly Law (the “Anti-monopoly Fine”).

Excluding this one-time impact, Alibaba’s income from operations would have been RMB10,565 million (US$1,612 million), an increase of 48% year-over-year.

Net loss attributable to ordinary shareholders was RMB5,479 million (US$836 million), and net loss was RMB7,654 million (US$1,168 million), primarily due to the Anti-monopoly Fine. Excluding this impact and certain other items, non-GAAP net income was RMB26,216 million (US$4,001 million), an increase of 18% year-over-year.

Diluted loss per ADS was RMB1.99 (US$0.30) and diluted loss per share was RMB0.25 (US$0.04 or HK$0.30), primarily due to the fine. Excluding this impact and certain other items, non-GAAP diluted earnings per ADS was RMB10.32 (US$1.58), an increase of 12% year-over-year, and non-GAAP diluted earnings per share was RMB1.29 (US$0.20 or HK$1.53), an increase of 12% year-over-year.

Tmall Hey Box: Alibaba’s best seller incubator for top brands

Source : China Internet Watch More   

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