Video: BMW 4 Series Launch Footage summarizes key elements

The new BMW 4 Series is shaping up to be the most controversial launch the Bavarians did in the last decade. The pitchforks are out … The article Video: BMW 4 Series Launch Footage summarizes key elements appeared first on BMW BLOG

Video: BMW 4 Series Launch Footage summarizes key elements

The new BMW 4 Series is shaping up to be the most controversial launch the Bavarians did in the last decade. The pitchforks are out already, just like in the old Bangle times, yet we’re clearly seeing two camps. The old school enthusiasts are clearly the more vocal ones, with the kidney grille being the main discussion point.

So in order to answer some of their questions, BMW put together a launch video which goes over the design of the new 4 Series.

In the video below, BMW Head of Design, Domagoj Dukec explains that the grilles are actually inspired by classic BMW cars, taking things back to the original BMW 328.

Moving on, the car is also meant to be quite athletic, as Klaus Frohlich, the Development boss at BMW says. In that regard, BMW made sure to separate the 4 Series from the 3er by use of clever strengthening parts in key areas.

M Performance Parts for the 2021 BMW 4 Series available at market launch

Last but not least important, as Peter Nota mentions, the new 4 Series has the DNA of the Bavarian brand infused in it. And that’s the best thing about it. You may not agree with the design but once you get behind the wheel you’ll definitely feel like you’re driving a BMW.

That’s the most important thing to remember about the new car and if it rises to the expectations, some might forget about the grille.

The article Video: BMW 4 Series Launch Footage summarizes key elements appeared first on BMW BLOG

Source : BMW Blog More   

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BMW Won’t use the huge 4 Series grille on all future models

BMW’s 4 Series design is one of the most heated topics in the car community today. The newly unveiled sports coupe brings a polarizing styling … The article BMW Won’t use the huge 4 Series grille on all future models appeared first on BMW BLOG

BMW Won’t use the huge 4 Series grille on all future models

BMW’s 4 Series design is one of the most heated topics in the car community today. The newly unveiled sports coupe brings a polarizing styling to the market which is bound to create some buzz.

Clearly, the number one topic revolves around the oversized kidney grilles. Even though the 4 Series has leaked several times before, some were still in denial. But the hopes of a smaller-sized grille came to a crash yesterday when BMW introduced the second-generation 4 Series.

Yesterday, in a roundtable, we sat down with BMW’s Head of Design, Domagoj Dukec, to talk about the car and, of course, its grille. According to the design chief, the 4 Series won’t necessarily open the door for other future oversized kidneys.

The goal with the BMW 4 Series was to differentiate the current lineup a bit more.

“We don’t want to have any detail repeating on a model, because every model should have a unique character,” Domagoj told us. “Cars like the 3 Series and 5 Series will keep more horizontal kidneys, and we really enjoy using the kidneys in different ways.”

Photo Comparison: BMW 4 Series Coupe vs BMW 8 Series Coupe

“At BMW, we felt that the vertical kidneys was the right character for the car,” Dukec added. “And design is not always about beauty or ugliness, good design is about having a daring character. Customers are demanding that because the market is saturated with good products, so you have to stand out. As the needs of our customers are so different individually, we want to give each customer a different product.”

When our turn came up, we asked about a potential Chinese market influence on the 4 Series. According to Dukec, their design process doesn’t focus on single markets, but it has a rather global view. So when the new 4 Series project came to life, the idea was to style the car for all the markets, without looking at every single type of customer.

Furthermore, Dukec says that only about 10 percent of the 4 Series Coupe models sold worldwide are going to China, so this wasn’t a big factor at play here.

The article BMW Won’t use the huge 4 Series grille on all future models appeared first on BMW BLOG

Source : BMW Blog More   

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