Weibo MAU decreased to 530 million in March 2021

Weibo’s monthly active users (“MAUs”) reached 530 million in March 2021, a decrease of 4% year-over-year and an increase of 2% quarter-over-quarter. Mobile MAUs represented 94% of MAUs, according to Weibo’s quarterly financial results. Average daily active users (“DAUs”) on Weibo were 230 million in March 2021, a decrease of 5% year-over-year and an increase […]

Weibo MAU decreased to 530 million in March 2021

Weibo’s monthly active users (“MAUs”) reached 530 million in March 2021, a decrease of 4% year-over-year and an increase of 2% quarter-over-quarter. Mobile MAUs represented 94% of MAUs, according to Weibo’s quarterly financial results.

Average daily active users (“DAUs”) on Weibo were 230 million in March 2021, a decrease of 5% year-over-year and an increase of 2% quarter-over-quarter.

How Taobao’s social affiliate platform Taoxiaopu works

Weibo Financial Results in Q1 2021

Net revenues were $458.9 million, an increase of 42% year-over-year or an increase of 31% year-over-year on a constant currency basis.

  • Advertising and marketing revenues were $390.0 million, an increase of 42% year-over-year
  • Value-added service (“VAS”) revenues were $68.9 million, an increase of 44% year-over-year.

Income from operations was $108.6 million, representing an operating margin of 24%. Non-GAAP income from operations was $137.5 million, representing a non-GAAP operating margin of 30%.

Net income attributable to Weibo was $49.8 million and diluted net income per share was $0.22. Non-GAAP net income attributable to Weibo was $130.7 million and non-GAAP diluted net income per share was $0.57.

Chinese influencer platforms: Weibo, Douyin, Kuaishou, Xiaohongshu

Source : China Internet Watch More   

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