Why SEO is more important than ever for small businesses

The outbreak of COVID-19 has created upheaval right across the globe as entire economies and individual businesses make adjustments in order to slow the rate of infection and support healthcare systems. Read more: Why SEO is more important than ever for small businesses

Why SEO is more important than ever for small businesses

The outbreak of COVID-19 has created upheaval right across the globe as entire economies and individual businesses make adjustments in order to slow the rate of infection and support healthcare systems.

Governments around the world have imposed a series of strict measures which restrict foot traffic and movement, which has forced some business owners to identify creative ways to deliver their products and services virtually or to temporarily hit the pause button on their operations. Conversely, other industries are experiencing unprecedented levels of demand and are working hard to keep up to avoid disappointing any potential customers.

The coronavirus outbreak has also seen online search behaviour shift markedly, which has had an impact on the types of content search engines are displaying for individual search queries. If your business has been feeling the COVID-19-related strain or you would like to use this time as an opportunity to refine your optimisation strategy, let’s take this opportunity to run through a few ways your business can use digital marketing and search engine optimisation (SEO) to your advantage.

Conduct a small-scale audit of your content assets

A comprehensive audit takes both expertise and time but if your business is experiencing a slow period, now could be the ideal time to conduct a small-scale audit that will help you to improve the performance of your content.

Start by compiling a spreadsheet which groups content into different types, such as blog posts, emails, videos and eBooks. From here, you can evaluate each piece in terms of its quality, how much traffic it drove and how many social shares or backlinks it secured. This process might highlight new opportunities to optimise pieces of content with new keywords or CTAs, integrate new internal links, or identify ways to incorporate fresh content that will drive new streams of traffic to your site.

Utilise data to better understand your audience

Your analytics data can tell you a lot about your ideal audience. Although you might already know a fair amount about your customers, there might be things you haven’t yet picked up on that could prove invaluable when ensuring that your SEO strategy is shaped to deliver the best possible results for your business.

Now could be the ideal time to look into what you can learn about the potential customers who opted not to shop with you or engage your services. You might also find it beneficial to look into data points that you might have overlooked until now, such as the types of devices your potential customers are using to browse your website or whether there are any commonalities between their geographical locations. This information could help you to make refinements to your SEO strategy that might seem small but could, in fact, be game-changing in terms of the level of success you can ultimately drive from your efforts.

It’s time to embrace video

The potential impact of the coronavirus on businesses that aren’t open to making significant alterations to the way they operate and approach the digital landscape, particularly those in established sectors that have long been resistant to change, cannot be overstated.

Previously offline businesses are adapting by wholeheartedly embracing a variety of digital technologies in order to establish a strong online presence for their brands. From gardeners to yoga teachers, sole traders and businesses are using their creativity to identify ways to overcome the losses they are incurring as a result of lockdown.

Google Hangouts, Houseparty and Zoom, all of which offer video communication and conferencing tools, have seen their web traffic, the creation of new accounts and daily usage soar in recent weeks. From group live-streaming classes to personalised one-to-one sessions, technology is helping many businesses to remain productive even throughout the most uncertain of circumstances.

In many ways, a level of predictability is essential to the running of a successful and functional business. But after years of Brexit-related uncertainty and now having seen first-hand the impact a global pandemic can have, it is not unreasonable to argue that uncertainty must now be deliberately factored into the future plans of all businesses as standard.

As Joe Cox at UK based SEO agency Superb Digital, states “Coronavirus is not only uprooting and decimating long established sectors but it is changing the way we shop and consume…There is every chance that some of the shifts we’re seeing in online behaviour and business activity, necessitated by lockdown, may become the norm.”

Maximising your optimisation potential

For businesses really looking to capitalise on the unique opportunities this unprecedented time in our history is providing, working closely with an experienced SEO agency will ensure you start to make progress and generate results much faster than you would be able to do alone.

Learning about and implementing effective SEO strategies is difficult to do well when you don’t have any prior knowledge. The SEO landscape is incredibly intricate and an understanding of the variety of approaches that are available to you will help you to identify the course of action that will deliver the best results, both now and into the future.

Read more:
Why SEO is more important than ever for small businesses

Source : Business Matters More   

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Machkevitch Alexander: famous Jewish benefactors

Doing charity work is the realization of the natural need of successful people to help others and provide them with new opportunities for life, which often did not exist for themselves. Read more: Machkevitch Alexander: famous Jewish benefactors

Machkevitch Alexander: famous Jewish benefactors

Doing charity work is the realization of the natural need of successful people to help others and provide them with new opportunities for life, which often did not exist for themselves.

Outstanding Jewish benefactors and their role in the fight against prejudice

For centuries, prominent Jewish philanthropists and financiers have worked not only to strengthen their own well-being and increase the capital of their families but also to improve their hometowns, the development of science and art. Jews have always paid particular attention to medicine, the financing of which is largely due to scientific progress. All over Europe and North America, there are still buildings that were once intended for shelters, hospitals, and homes for the disabled.

“The Jews of Europe and America, who have always been outcasts, have built a bridge between their community and other nations. People realized that Jews are just like everyone else, and they can and want to channel their capital to help those in need and leave something behind. Human kindness and compassion helped melt the ice of centuries-old anti-Semitism and introduce the civilized world into a new century,” says Machkevitch.

The most famous Jewish philanthropists: top from Alexander Machkevitch

“The list of my compatriots who have remained in history due to their charity is huge. But some of them were philanthropists of a special scale, and people should remember them, ” says Alexander Machkevitch.

  1. Warren Buffett is the richest businessman of Jewish descent in the world. His hedge funds fund hundreds of charitable foundations and cover the costs of helping sick people and those affected by natural disasters. The billionaire pays special attention to the financing of scientific, educational projects and the development of healthcare. Most importantly, his state after death will be directed towards the continuation of the poverty alleviation program that he started during his life.
  2. Edmond de Rothschild – a man who in the XIX century became a symbol of wealth and success. In history, he remained the most successful banker of his era. The baron spent millions of francs on the operation of orphanages, schools, and hospitals. The Rothschild clan financed the development of art and assisted artists. After himself, Edmond left art galleries filled with masterpieces of artists of the eras of realism and expressionism.
  3. Jakob Schiff – the least known member of this list. But he was the one who invested fabulous money in the creation of the first Jewish settlements in the land of Israel after the First World War. Thanks to his support, statehood returned to the homeland of the Jewish people, which was consolidated at the international level only in the 40s of the last century.

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Read more:
Machkevitch Alexander: famous Jewish benefactors

Source : Business Matters More   

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